Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Automotive Klout Flipboard 160

Harp Interactive

OCTOBER 9, 2009

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf. Consider the value of hiring a community manager.

Social Media 232

Social Media Press Release Marketing Widget 232

Social Media Marketing

JULY 24, 2013

Facebook’s Q2 earnings show mobile growth, U.S. Most companies focus on customer acquisition and not conversion or retention. Few companies are strategic about content planning and development. The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2.

Social Media 162

Social Media Flipboard Journal comScore 162

SocMed Sean

NOVEMBER 7, 2011

Photo by Andres Rueda on Flickr, licensed under Creative Commons For those of you who don’t know what CRM stands for, it’s Customer Relationship Management and it’s a term often used by software vendors like SalesForce.com to describe their products. Social CRM. Does adding Twitter to your CRM process make it more social?

Social CRM 275

Social CRM Radian6 Software Creative Commons 275

Firebelly

SEPTEMBER 2, 2010

In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success. We look forward to seeing you in Dallas!

Social Media 190

Social Media Paid Search Reputation SMS 190

Twist Image

SEPTEMBER 23, 2011

Technology, connectivity and the great untethering of our society as we become more and more mobile is our own, personal responsibility. Someone I know was concerned about registering for a website because they were worried about what the company might do with their email address. Is it the corporation's responsibility? breadcrumbs.

Privacy 109

Privacy Flickr API Mobile 109

Direct Marketing Observations

APRIL 19, 2010

This graphic by Forrester Research, refers to the types of people that hang out in communities and what they do in those communities. Share images on Flickr. They can use a mobile device. Though the above graphic refers to adults, children are not too far off from this model. Update their status on Facebook. Share music.

Social Media 202

Social Media Social Networking Education Guidelines 202

Waxing UnLyrical

OCTOBER 25, 2012

Image: NASA’s Marshall Space Flight Center via Flickr, CC 2.0. Specifically, I’m the community manager for @WashULaw , an online Master of Law program in U.S. Consider how people are accessing their platforms and make sure you have a strong mobile presence , if necessary. Be not afraid. Really and truly.

Social Media 188

Social Media MySpace Flickr Platform 188

Waxing UnLyrical

JULY 15, 2015

It’s in this challenging environment that communicators must build greater trust between their organizations and media, stakeholders, influencers, and communities to be effective. It’s the communicators’ responsibility to help their organization’s leadership understand the critical importance of trust today.

CPC 100

CPC Skills Influencer Organization 100

Social Media Marketing

APRIL 22, 2011

When tied to other accounts such as Twitter, Facebook, Flickr, YouTube, LinkedIn and blogs, your net worth rises based on the content you either create or share. It's a chance to connect and brainstorm with others by finding affinity groups ("Communities") within Empire Avenue. Below are some examples. What do you think?

Social Media 167

Social Media Klout Flickr Radian6 167

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Social Media Marketing

JULY 18, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Flipboard Hashtag Metrics 167

Techipedia: Tamar Weinberg

MAY 12, 2010

So here’s a simple rule of thumb to live by: if you’re going to launch an external social media initiative – even something as simple as an official Twitter handle – make sure it’s properly supported on your primary website and via your email communications. Calling attention to mobile apps? Social and mobile profile calls to action?

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Adam Cohen

JULY 16, 2010

Who’s with me? (By By the way, I’m glad to hear he stopped the oil spill). Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. More about this blog here. Thanks for dropping by.

Badge 201

Badge Disqus Web 2.0 Retail 201

Firebelly

AUGUST 18, 2010

Youll learn how to identify your content assets, use a push and pull approach, the social platforms that can work for you, a review of the monitoring tools, and see case studies of companies doing it right. You can find Firebelly speaking at the following sessions.

Paid Search 135

Paid Search Reputation SMS Conference 135

Firebelly

JULY 22, 2010

In my instance the company's policy, which is special to Firestone and not to the industry as a whole, stood in the way. The company was arrogant -- all but the social media manager who chimed in on my post. Posted by: Tonytellez | July 23, 2010 at 10:15 AM This reminds me of my Firestone story posted on Get Social PR.

Social Media 188

Social Media Paid Search SMS Syndication 188

Firebelly

FEBRUARY 2, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Social Marketing Stories You Need To Read | Main | Teens & Young Adults Prefer Facebook Over Blogs » February 02, 2010 Social Media & The Super Bowl Companies love to entertain us with their 30 second spots during the Super Bowl.

Social Media 100

Social Media Paid Search URL SMS 100

Firebelly

FEBRUARY 26, 2010

The 10 Social Media Metrics Your Company Should Monitor By Nick ONeill While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. But now what?

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Diva Marketing Blog

JUNE 10, 2012

Until we stop marketing from our perspective, but from the perspective of the true media landscape as seen by our customers, including mobile, 21 st century marketers will struggle. you lend that content to and community to outlying networks.” (p p 24) The question then becomes is what’s the source of the content and community?

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Laurel Papworth

MAY 8, 2010

Remember, customers believe that social media sites belong to “them&# the customer and for a % of your online community your exit strategy is going to destroy their friendships and their content. For Radar : A warm look at history of the online community. More in Social Media is Not An Experiment. An exit event pre-shutdown.

Sites 81

Sites Social Media Social Networking Mobile 81

Techipedia: Tamar Weinberg

JANUARY 28, 2010

It’s why T-Mobile succeeded with a flash mob. To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. Tamar is also the author of The New Community Rules (July 2009).

Video 236

Video Flash Mob YouTube MySpace 236

Buzz Marketing for Technology

JUNE 27, 2008

community is uniquely prepared to solve. Ross Mayfield is the Chairman, President & Co-founder of Socialtext , the first wiki company and leading provider of Enterprise 2.0 But of more interest, the use cases have evolved and practices are enabling new solutions that offer competitive advantage. Dmitri on Twitter Tips the Tuna.

SocialText 100

SocialText Conversation Wiki Folksonomy 100

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

The Marketing Blog

OCTOBER 10, 2008

Be it Web Technologies, technology related trends, Mobiles, Hacking, Blogging, Vlogs, Social Media etc. Not only Moneysaver, but other companies are also trying to utilize SMS, Bluetooth, mobile websites, to cost effectively reach customers. that interests the people. There website called [link] is full of such great offers.

Startup 109

Startup Web 2.0 SMS Proposal 109

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

The internet and technology ownership has changed everything: digital TV, mobile phones, iPods, weblogs, instant messaging, [and] social networking. Previously, to have a mobile phone, you needed a large bank account. BTW – I’ve really been interacting with the Digg community more and more. Of course I do.

Meme 100

Meme Digg Web 2.0 StumbleUpon 100

The Marketing Blog

NOVEMBER 6, 2007

I am basically talking about the launch of new REVAi from the electric car company REVA. To its credit REVA is the first company in India to come up with this unique innovative concept of electric cars. It can be charged just like a mobile charger. I won’t really look upon it as an improvement from the previous version.

Web 2.0 100

Web 2.0 Startup Price FeedBurner 100

Laurel Papworth

JANUARY 14, 2010

I reported them to the ACCC – remember “free&# mobile phone fiasco and resultant fines? Engage your customers directly via social media and mobile initiatives, and Web 2.0 companies use Facebook and 45% Twitter. Gary took some amazing photographs – the Blue Mountains photo set is here on Flickr.

Hotels 85

Hotels Tourism Travel Social Media 85

Jason Yormark

OCTOBER 6, 2009

What really makes the platform as successful as it is, are the thousands of themes and plugins that the WordPress community contributes. These add ons turn what essentially is a blogging platform, into just about any type of site you want from community to content management systems to storefronts. It truly is amazing. What are yours?

WordPress 205

WordPress Social Media Disqus AJAX 205

Techipedia: Tamar Weinberg

JUNE 18, 2008

Brightkite: Email and SMS – mobile web is definitely the wave of the future. Making sure your site is not only accessible on mobile phones but can interact with them is extremely important. Be the first to have all of these features , or just take over companies that already have them and make Plutter Kite.

Microblogging 102

Microblogging API MySpace Yahoo 102

Convince & Convert

FEBRUARY 11, 2010

As mobile browsers become more powerful, Google and its partners decided to do things their own way. I believe the mobile Web will eventually win, and that apps are here as a transitionary measure until we can sort out browsers that are good enough to emulate the Web experience on mobile.”

Social Media 113

Social Media Strategy Apple iPhone 113

Buzz Marketing for Technology

JUNE 27, 2008

s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0 Mobile Messaging 2.0. Mobile Phones. Future of Communities. This site is a companion blog to the FASTforward conference and summit series and is sponsored by FAST.

SocialText 100

SocialText News Sharepoint Web 2.0 100

The Marketing Blog

MARCH 24, 2008

desktop, web-based, mobile,email. ) Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. There has always been a big debate over which feed reading method is the best?

Tools 100

Tools Web 2.0 Startup RSS 100

The Marketing Blog

MARCH 5, 2008

His HTC S710 is into its third-day and today he’s blogging about it from the phone itself Share this: StumbleUpon Digg Reddit 3 Comments Filed under Mobiles Tags: fring , HTC , HTC S710 , Smartphones 3 Comments daksh March 10, 2008 at 1:57 am @ AG – Thanks for pointing out about the image. Just changed it.

Web 2.0 100

Web 2.0 Startup FeedBurner Open Source 100

The Marketing Blog

JULY 23, 2008

Home About In the Media themarketingblog@wordpress on Mobile Applying the Johari Window to a s/w Product July 24, 2008.3:37 am in such an awesome company. Primarily, there was a need for an XML/OPML file for india focussed blogs. And thanks for putting me in that list too Cheers! Reply Leave a Reply Click here to cancel reply.

Social Media 100

Social Media Brands Web 2.0 Startup 100

The Marketing Blog

JUNE 22, 2008

Home About In the Media OSSCamp Summer Edition themarketingblog@wordpress on Mobile June 23, 2008.2:25 Founder The founder of the company is Ajit Nawalkha, a 24 yr old graduate ! Wanting to start something of own, convinced some investors and went on creating a team and the company. 25 am YoMacha: India’s Hot or Not ?

Startup 100

Startup Web 2.0 CPM CPC 100

Buzz Marketing for Technology

OCTOBER 4, 2008

Flickr photo via Nesster. Companies that didnâ??t Facebook or LinkedIn) or other communities of practiceâ?? The investment these companies will make in blogs, social networks, and communities will â??stimulate Then move to mobile application, etc. As long as we persist in seeing Web 2.0 END RANT ).

Project 265

Project Web 2.0 Module Wiki 265