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Can Publicly-Traded Social Media Companies Survive?

SocMed Sean

During my career , I have worked for a couple of big Fortune 500 telecom companies and the challenge was always working to balance the wants and needs of the customer with the wants and needs of the shareholders. Working for any publicly-traded is a unique experience.

How to Grow Your B2B Facebook Community

Waxing UnLyrical

Image: goiabarea via Flickr, CC 2.0. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. As a B2B company, your customers know the angles, and they know the game.

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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Every time I tell someone I’m a Community Manager , I get a varied response. Really, many people trying to describe Online Community Managers, end up sounding like this: Others may know what Community Manager is, but don’t know exactly how much it entails.

themarketingblog@wordpress on Mobile

The Marketing Blog

16 am themarketingblog@wordpress on Mobile Jump to Comments There was a time when mobile version of a website used to be a rarity. The trend appears to have changed now and today’s development-teams have to consider the compatibility of their website/blog with mobile phones. The process of creating a mobile version of your site/blog is pretty easy and takes less than 2 minutes – thanks to a company called MoFuse.

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Instagram Does the Two Step - And Steps In It

Social Media Marketing

It's not too long ago (okay, in social media terms, it was eons ago) that Flickr was one of the major social networks. A Timeline of Events With Marissa Mayer at the helm, it was clear that she was making Flickr a strategic priority (along with mobile and a a renewed focus on products).

Protecting Children from Social Media

Direct Marketing Observations

This graphic by Forrester Research, refers to the types of people that hang out in communities and what they do in those communities. Share images on Flickr. They can use a mobile device. How can you protect your children from social media?

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

via Flickr, CC 2.0. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Retail companies the world over are taking to holistic commerce and everything it brings to the table.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Do your customers have a need for community, convenience, or collaboration?

Keep Yourself Alive

Twist Image

Technology, connectivity and the great untethering of our society as we become more and more mobile is our own, personal responsibility. Someone I know was concerned about registering for a website because they were worried about what the company might do with their email address. This same person has been publishing pictures of their young family to Facebook and Flickr forever, for all to see. flickr. mobile.

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101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

Rapidly growing companies? The least popular major networks are Flickr, Tumblr and StumbleUpon. ( Furthermore–75% of social media users “object to major companies and platforms using their personal information for commercial purposes.” Facebook = mobile.

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page.

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4 Ways To Tap Into Local Markets

Harp Interactive

Whether you are a business with brick and mortar stores or a company without borders, you should be tapping into the growing number of local audiences seeking products and services in their own locality. Flickr and Panoramio geotag and display these images in a mapping context.

7 steps to shutting down a social media site

Laurel Papworth

Remember, customers believe that social media sites belong to “them&# the customer and for a % of your online community your exit strategy is going to destroy their friendships and their content. For Radar : A warm look at history of the online community.

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Social Media & The Super Bowl

Firebelly

Digitalia | Indianapolis Social Media Marketing « 5 Social Marketing Stories You Need To Read | Main | Teens & Young Adults Prefer Facebook Over Blogs » February 02, 2010 Social Media & The Super Bowl Companies love to entertain us with their 30 second spots during the Super Bowl.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

As mobile browsers become more powerful, Google and its partners decided to do things their own way. I believe the mobile Web will eventually win, and that apps are here as a transitionary measure until we can sort out browsers that are good enough to emulate the Web experience on mobile.” This mobile version of Firefox is supposed to provide the fastest JavaScript experience for smartphones, also removing the barrier of coding for the various mobile platforms.

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REVAi: Old Story in A New Bottle?

The Marketing Blog

I am basically talking about the launch of new REVAi from the electric car company REVA. To its credit REVA is the first company in India to come up with this unique innovative concept of electric cars. It can be charged just like a mobile charger. I would rather wait for a good car company to come out with an alternate fuel vehicle. Home About In the Media Linkedin v/s Facebook – Professional up Against Social CNG Auto-Rickshaw November 6, 2007.3:37

Freemium Revenues: Social Media Business Podcast

Laurel Papworth

We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? On Flickr, maybe a 100 meg of uploads is fair, more is not.

5 Apps To Enhance Your Brand

Idaconcpts

With the growth of smartphones, companies are focusing to increase their brand visibility and sales through smartphone apps. Here are some innovative apps that can legitimately increase a company’s brand presence as well as sales.

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Communicators Must Lead

Waxing UnLyrical

It’s in this challenging environment that communicators must build greater trust between their organizations and media, stakeholders, influencers, and communities to be effective. Image: chrisperriman via Flickr, CC 2.0. Guest Post by Ken Jacobs.

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Hotels and Social Media Travel Tourism

Laurel Papworth

I reported them to the ACCC – remember “free&# mobile phone fiasco and resultant fines? Engage your customers directly via social media and mobile initiatives, and Web 2.0 companies use Facebook and 45% Twitter.

This Week in Social Media – 5/8/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Why The Term “Social CRM” Is Just STUPID!

SocMed Sean

Photo by Andres Rueda on Flickr, licensed under Creative Commons For those of you who don’t know what CRM stands for, it’s Customer Relationship Management and it’s a term often used by software vendors like SalesForce.com to describe their products.

This Week in Social Media – 7/24/2013

Social Media Marketing

Facebook’s Q2 earnings show mobile growth, U.S. Most companies focus on customer acquisition and not conversion or retention. Few companies are strategic about content planning and development. Image credit: drew domkus (Flickr).

This Week in Social Media – 7/31/2013

Social Media Marketing

A similar danger could be lurking for other Chinese companies who fail to account for the world outside of China. Nothing completely surprising here, but the numbers are telling: younger adults in the UK are driving the growth of mobile social networking.

The 21 Best Content Curation Tools

Webbiquity SMM

Discover, review and curate content from blogs, news sites, Google Plus, Facebook, Amazon, Ebay, YouTube, Twitter, Flickr, Instagram, Wikipedia, or any RSS feed. Access your account anytime and share anything from your computer, mobile and tablet.

50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf.

Firebelly at Brainstorming & Social Media Optimization Summits

Firebelly

In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success.

This Week in Social Media – 4/10/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Saying Goodbye to Digital Marketing: Meet the New Me

Ari Herzog

I spent four wonderful years self-employed as a digital marketing trainer, consultant, and community manager. I managed online footprints for nonprofits and a Fortune Global 500 company. I am saying goodbye to the digital life and hello to community affairs. Footsteps by schick.

The Gamification of Social Media

Social Media Marketing

When tied to other accounts such as Twitter, Facebook, Flickr, YouTube, LinkedIn and blogs, your net worth rises based on the content you either create or share. It's a chance to connect and brainstorm with others by finding affinity groups ("Communities") within Empire Avenue.

The International: Taking Social Media Overseas

Waxing UnLyrical

Image: NASA’s Marshall Space Flight Center via Flickr, CC 2.0. Specifically, I’m the community manager for @WashULaw , an online Master of Law program in U.S. Consider how people are accessing their platforms and make sure you have a strong mobile presence , if necessary.

This Week in Social Media – 7/17/2013

Social Media Marketing

Be vigilant, community managers. Commentary Good companies are storytellers; great companies are story doers. Image credit: h.koppdelaney (Flickr).

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. He lists nine steps its imperative for companies to take in order to “build enough social karma (yes, I said karma) to facilitate things like guest posting opportunities, retweets, likes, etc.&#.

Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

And the more intricate your external efforts become, the more social, mobile, and interactive your website must become. That’s good stuff, but what makes the website truly great is the inordinate amount of social and mobile integration. Calling attention to mobile apps?

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

CommerceTools uses cloud-based technology to help companies streamline the distribution of products, supplies, services and content to individuals or groups by simplifying and automating order and fulfillment processes. It works on desktops, laptops, and mobile devices.

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The Pressures of Content Creation

Social Media Marketing

About a year and a half ago, Mashable took a look at a handful of leaders in content marketing ( How 3 Companies Took Content Marketing to the Next Level ), highlighting Mint.com, HubSpot and American Express. The marketing world seems ablaze with so-called "content marketing" ideas lately.

I Will Not Write About Old Spice

Adam Cohen

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Here are 10 reasons why you as a company entity should avoid it.

Etsy's PR Nightmare: Greeting Cards Making Light Of Rape

Waxing UnLyrical

Yes, they ARE a third-party provider of a service (a “space” for artisans to sell crafts online) but they’re a company valued at over $100 million, with a clearly defined policy on hateful and offensive items. What a silly situation for a multi-million dollar company to get itself into.

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How One Unhappy Customer Multiplies Across Social Media

Firebelly

In my instance the company's policy, which is special to Firestone and not to the industry as a whole, stood in the way. The company was arrogant -- all but the social media manager who chimed in on my post.