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Shedding Light on Black PR

Waxing UnLyrical

.” I had no idea such a thing existed, but here is how Charlie Custer , who summarized it for Tech in Asia , explains it: “Black PR firms provide client companies with both post deletion services to help them escape negative news stories, and some also provide placement for soft ads and hit pieces attacking competitors.

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Blogging Upstream

Waxing UnLyrical

Does my audience want entertainment, or community, or both? Tootzypop will soon announce some exciting community functions, and we’ll being to explore the balance between a focus on the core brand proposition and the relatively unsupervised musings of the crowd. Image: Bruce Guenter via Flickr, CC 2.0.

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Why The Term “Social CRM” Is Just STUPID!

SocMed Sean

Photo by Andres Rueda on Flickr, licensed under Creative Commons For those of you who don’t know what CRM stands for, it’s Customer Relationship Management and it’s a term often used by software vendors like SalesForce.com to describe their products. Social CRM. Does adding Twitter to your CRM process make it more social?

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This Week in Social Media – 7/24/2013

Social Media Marketing

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. Facebook’s Q2 earnings show mobile growth, U.S.

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This Week in Social Media – 5/8/2013

Social Media Marketing

And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. Salesforce has unveiled a Communities solution for the enterprise , which leverages its Chatter platform and other products to create portals that will allow external conversations to be brought into the company more seamlessly.

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This Week in Social Media – 7/17/2013

Social Media Marketing

And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. Be vigilant, community managers. Commentary Good companies are storytellers; great companies are story doers. Image credit: h.koppdelaney (Flickr). Here are four keys to turning customers into brand advocates.

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Monetization: Social Network Advertising

Laurel Papworth

Social Media Monetization is becoming THE hot issue in online community chatter. Probably because companies are getting past the “why should we care?&# The challenge is not that Facebook and other social networking sites are underpricing advertising, it’s that the context is different in online communities.