Waxing UnLyrical

JUNE 4, 2014

via Flickr, CC 2.0. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Retail companies the world over are taking to holistic commerce and everything it brings to the table. It’s been a heck of a ride!

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Content UGC Community building Hotels 253

Waxing UnLyrical

MARCH 8, 2017

Here’s a snippet from the article, you really must read it: “The world’s third-largest asset manager installed a bronze statue of a defiant girl in front of Wall Street’s iconic charging bull statue on Tuesday morning as part of its new campaign to pressure companies to add more women to their boards.

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Campaign Patterns Banking Flickr 264

Waxing UnLyrical

JULY 21, 2014

Image: Cher Amio via Flickr, CC 2.0. Context and Community: the 2 Cs That Can Make Social Scoring Work. Why: In this goodie from the WUL vault, I share why social scoring without context is just a numbers game and how communities can be just as, if not more, influential than individuals with high social scores.

Consultant 195

Consultant Flickr Resources Metrics 195

Waxing UnLyrical

SEPTEMBER 13, 2013

Image: SalFalko via Flickr, CC 2.0. Depending on your client or company, you’ll want to look for gatekeepers who have a similar focus or interest so that their readers will find an interest in your content as well. Twitter and LinkedIn are great ways to get introduced to gatekeepers. Find Gatekeepers with Similar Interests

Blogger 263

Blogger Strategy Technorati Community building 263

Waxing UnLyrical

MARCH 3, 2014

Image: Aidan Jones via Flickr, CC 2.0. Ken Mueller reminds us why the same rules that apply IRL community interactions should apply online. Why: Social media has given companies the ability to become more personable through online interaction. Twitter Facebook Google+ LinkedIn Monday Roundup: Being Personable.

Consultant 200

Consultant Flickr Resources Communities 200

Waxing UnLyrical

JULY 3, 2013

Image: UOregon Conference Services via Flickr, CC 2.o. And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. Like this: Image: Nisa yeh via Flickr, CC 2.0. Tech companies start calling themselves “idea incubators.” Sound ridiculous?

Marketing 250

Marketing Wikimedia Startup Public Domain 250

Waxing UnLyrical

MARCH 22, 2013

A company branded address seems more professional. shonali I do, however one CEO said I wasn’t a “real company” b/c of it. shonali I do, however one CEO said I wasn’t a “real company” b/c of it. I have a biz email, but if I connect via Linkedin I use my gmail. At least, not any more.

Brands 273

Brands Consultant LinkedIn Yahoo 273

Waxing UnLyrical

APRIL 28, 2014

Image: Steven Depolo via Flickr, CC 2.0. What Small Businesses Can Learn from the Creative Community: Share the Journey. Lee Odden shows you how to bring your company into the new age. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Small Business 187

Small Business Consultant Flickr Travel 187

Waxing UnLyrical

AUGUST 18, 2014

Image: aussiegall via Flickr, CC 2.0. Why: The new roles and responsibilities of the modern-day communicator can seem daunting. 4 content creation tips for B2B software companies. Why: The recent DDOS attacks on Evernote and Feedly revealed a great deal about each company’s attitude toward crisis communication.

B2B 187

B2B Collaboration Consultant Flickr 187

Waxing UnLyrical

APRIL 26, 2012

I manage a community for an online MBA program ; potential MBA candidates aren’t really on Pinterest yet, so there really isn’t much reason to put stock into a strategy at this point and time. However, a fashion or retail company has to be on there because their audience is active and present on the network.

Social Networking 222

Social Networking Flickr Influencer Retail 222

SocMed Sean

MARCH 11, 2012

'Angry bird puts a lid on it' courtesy of etee on Flickr via Creative Commons license If you’re engaged in social media for either personal or professional purposes (and if you’re reading this, I’m betting you are), there’s an important skillset and rule that you might want to think about: The art of not replying.

Creative Commons 279

Creative Commons How To Flickr Forums 279

Waxing UnLyrical

JANUARY 27, 2014

Image: Cornelia Kopp via Flickr, CC 2.0. In this post for Steamfeed , DJ Thistle remind us to break the cycle of bad blogging practices by focusing on quality and the company we keep in the blogging community. Twitter Facebook Google+ LinkedIn Monday Roundup: Breaking the Cycle of Mistakes. Is Guest Blogging Dead?

Loyalty 196

Loyalty Film Consultant Flickr 196

Waxing UnLyrical

AUGUST 12, 2013

Image: pdbreen via Flickr, CC 2.0. Why: In this guest post for WUL, Kirk Hazlett provides a real world example of how creating a corporate environment that empowers leads to passionate employees who make a company stand out from the crowd. Twitter Facebook Google+ LinkedIn Monday Roundup: Standing Out.

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RFP Consultant Flickr Resources 223

Waxing UnLyrical

DECEMBER 8, 2014

Image: Scottish Libraries via Flickr, CC 2.0. Why: Is your company embracing the power and influence of digital storytelling and brand journalism? In this guest post for Deirdre Breakenridge , Susan Young provides some pointers for business communicators. Twitter Facebook Google+ LinkedIn Monday Roundup: Storytelling.

Consultant 190

Consultant Journal Flickr Resources 190

Waxing UnLyrical

FEBRUARY 15, 2012

Among other things, we’ll (yes, I’ll be there too, since I’m a HAPPO Champion) be discussing: What is the hardest thing about being the newest employee in your company/department? I’ve always found chats fun, and Arik and Valerie have built a terrific community around HAPPO. So do join in. See you then!

Tips 229

Tips Hashtag Flickr Twitter 229

Waxing UnLyrical

JULY 8, 2013

Image: Sean MacEntee via Flickr, CC 2.0. Why: In this WUL post, I explain why several short stories rather than a few long ones can serve your company’s content needs. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Happy Monday!

Content 205

Content Resources Consultant Flickr 205

Waxing UnLyrical

JULY 29, 2013

Image: Leland Francisco via Flickr, CC 2.0. Why: In this guest post for WUL, Dan Cohen explains why marketing your start-up requires you to focus on a very specific meaning for your company. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Consultant 191

Consultant Flickr Energy Resources 191

Waxing UnLyrical

MARCH 18, 2013

If nothing else, use your LinkedIn profile; else your personal website or blog or, if a business account, to your company’s preferred URL. Image: _DaniloRamos via Flickr, CC 2.0. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Tips 277

Tips Twitter Avatar Real Estate 277

Waxing UnLyrical

AUGUST 26, 2013

Image: Steve Worsethandetroit via Flickr, CC 2.0. Bryce uses the examples of Weight Watchers, SiriusXM, and Encyclopedia Britannica to illustrate why sacrificing some revenue by offering a free product to compete with services such as FitBit, Pandora, and Wikipedia can contribute to companies moving forward rather than behind.

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Wikipedia Consultant Flickr Compete 181

Laurel Papworth

SEPTEMBER 13, 2011

The diagrams I used are on Flickr. The key points I covered: we can use social media internally to distribute (broadcast) our own training material, or we can use community tools to create the material right through to peer to peer training. Training departments and social media. View more presentations from Laurel Papworth.

Training 75

Training Social Media Yammer Company 75

Ari Herzog

AUGUST 22, 2013

I spent four wonderful years self-employed as a digital marketing trainer, consultant, and community manager. I managed online footprints for nonprofits and a Fortune Global 500 company. I am saying goodbye to the digital life and hello to community affairs. See my background on LinkedIn. I spoke at colleges.

Meeting 168

Meeting Marketing Avatar Flickr 168

Waxing UnLyrical

FEBRUARY 17, 2015

Image: Marc-Andre Larlvlere via Flickr, CC 2.0. Why: “Controlling what you say is easy enough… tackling what people say about you is a harder task,” writes Marcus Beard in this Business 2 Community post. Company Reputation Management With Social Media. Social Silo Mentality: Is your online reputation suffering?

Reputation 100

Reputation Consultant Flickr Publishing 100

Waxing UnLyrical

FEBRUARY 23, 2015

So, taking a (gold) leaf out of Oscar’s book, this week’s roundup features seven posts that examine how smart branding strategies can position your company (or you) as unique in a sea of competitors. Image: Travis via Flickr, CC 2.0. Thoughtful Branding: Where The Company Begins And Ends.

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Brands Consultant Film Flickr 100

Waxing UnLyrical

MARCH 30, 2015

Why: “Companies should look for the ‘sweet spot,’ where an image or issue generates enough heat to elicit interest but stops short of raising qualms.” What do you do to get your community buzzing? Image: marc falardeau via Flickr, CC 2.0. Winning the Marketing Battle Between Help and Hype.

Marketing 100

Marketing Startup Consultant Flickr 100

Waxing UnLyrical

MARCH 27, 2013

Image: Huntington Theatre Company via Flickr, CC 2.0. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn A Lesson in Reputation Management From Richard III. Based in the Washington, D.C.,

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Reputation Consultant Flickr Project 229

Adam Cohen

SEPTEMBER 2, 2010

As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space. Understanding the Community. Photo credit: StarrGazr via Flickr. Tweet This!

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Tools Posterous SEO StumbleUpon 247

Waxing UnLyrical

AUGUST 24, 2015

Why: “There’s a difference between knowing what social media metrics to track and knowing which metrics are not meaningful when measuring social media ROI,” says Taylor Nelson in this Business 2 Community post that shows you how to differentiate “between the metrics that are vanity and useful.”

Metrics 100

Metrics Social Media B2B Consultant 100

Waxing UnLyrical

APRIL 15, 2013

Image: bobfranklin via Flickr, CC 2.0. That we should be exploring ways in which to improve our online communications. There must be a real, live human aspect to the communication if it is to be received and perceived as truly being sincere. Communicators today must understand the dynamics of interpersonal relationships.

Banking 240

Banking Flickr Organization LinkedIn 240

Waxing UnLyrical

JUNE 21, 2013

Image: TheNextWeb via Flickr, CC 2.0. A lot of companies still only share their own content on Twitter. Retweeting what other people have said about their own companies (or about them personally) ad nauseam. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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Twitter How To HootSuite Curation 246

Waxing UnLyrical

JUNE 22, 2015

Why: What happens when a company focuses on producing quality content… without anything in it for itself? ” How do you make your content “wow” your community? Navy via Flickr, CC 2.0. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Content 100

Content Consultant Flickr Publishing 100

Waxing UnLyrical

AUGUST 17, 2015

Why: “In a recent set of keynotes and consulting engagements in the US, UK and Canada, I’ve had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy,” says Avinash as he introduces us to “a collection of wisdom from those tough lessons.”

Consultant 100

Consultant Analytics Flickr Metrics 100

Harp Interactive

OCTOBER 9, 2009

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf. Consider the value of hiring a community manager.

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Social Media Press Release Marketing Widget 232

Firebelly

OCTOBER 23, 2012

You only have to write a blog post once a week, and tweet a few times a day, and dabble on LinkedIn or Facebook. You joined a LinkedIn group or attended a networking event. For those industries, the first company to start doing social media marketing is going to be the company who dominates that industry online.

Content 182

Content Marketing Creative Commons Industry 182

Waxing UnLyrical

FEBRUARY 20, 2013

.” I had no idea such a thing existed, but here is how Charlie Custer , who summarized it for Tech in Asia , explains it: “Black PR firms provide client companies with both post deletion services to help them escape negative news stories, and some also provide placement for soft ads and hit pieces attacking competitors.

Reputation 273

Reputation Consultant News Flickr 273

Waxing UnLyrical

JANUARY 12, 2015

Image: mario via Flickr, CC 2.0. Why: How does one start from scratch after building a successful blog and community? Adam Toporek explores why maintaining positive perception of your company is key to long-term success. Twitter Facebook Google+ LinkedIn Monday Roundup: New Beginnings. Please share in the comments below.

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Consultant Flickr Communities Blogger 100

The Marketing Blog

JULY 30, 2007

After some brain-storming I discovered a kool webhosting company called Velnetweb which seems to be one stop shop for all web hosting needs. Did a bit of research, read some e-mails in my discussion group, talked to a couple of net experts ( not geeks but domain pros). Reply Leave a Reply Click here to cancel reply.

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Hosting Company Web 2.0 Startup 100

Direct Marketing Observations

JULY 6, 2010

Which one is going to have the largest impact on your company? The reasons could be limited resources, limited time, money or whatever-but you just don’t go and jam a generic social solution into every company just because they want one. A Ning Like community or Forum solution. and why would you use it? On your business?

Social Media 143

Social Media Wiki Social Bookmarking Flickr 143