Waxing UnLyrical

MARCH 8, 2017

Here’s a snippet from the article, you really must read it: “The world’s third-largest asset manager installed a bronze statue of a defiant girl in front of Wall Street’s iconic charging bull statue on Tuesday morning as part of its new campaign to pressure companies to add more women to their boards.

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Campaign Patterns Banking Flickr 264

Social Media Marketing

DECEMBER 18, 2012

It's not too long ago (okay, in social media terms, it was eons ago) that Flickr was one of the major social networks. But the rise of Instagram as a deft and light app that allowed seamless integration into sites like Facebook, Twitter, Tumblr and more made some wonder if there was a future for Flickr. So what happened? Remember that.

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Instagram Flickr Privacy Policies 168

Waxing UnLyrical

JULY 21, 2014

Image: Cher Amio via Flickr, CC 2.0. Context and Community: the 2 Cs That Can Make Social Scoring Work. Why: In this goodie from the WUL vault, I share why social scoring without context is just a numbers game and how communities can be just as, if not more, influential than individuals with high social scores.

Consultant 195

Consultant Flickr Resources Metrics 195

Laurel Papworth

APRIL 8, 2010

Pages can only post content and information under the “everyone&# setting. When you publish content or information to your Page we have no obligation to distribute your content or information to users. If you collect user information on your Page, Section 9 of this Statement also applies to you.

Communities 111

Communities Facebook Widget Web 2.0 111

Waxing UnLyrical

SEPTEMBER 13, 2013

Image: SalFalko via Flickr, CC 2.0. Depending on your client or company, you’ll want to look for gatekeepers who have a similar focus or interest so that their readers will find an interest in your content as well. Do you have a great community building strategy? of gatekeepers that will be relevant to you and your readers.

Blogger 263

Blogger Strategy Technorati Community building 263

Firebelly

AUGUST 30, 2013

In a company blog post, LinkedIn described their vision for the service, which will launch September 12th. By giving students student access to information about notable alumni and contacts from schools they are interested in, LinkedIn boasts that users of the service have the potential to create a lifelong professional network.

Flickr 174

Flickr LinkedIn Privacy Social Media Management 174

Waxing UnLyrical

MARCH 3, 2014

Image: Aidan Jones via Flickr, CC 2.0. Ken Mueller reminds us why the same rules that apply IRL community interactions should apply online. Why: Social media has given companies the ability to become more personable through online interaction. Become More Personable, Not a Person. But what does that really mean?

Consultant 200

Consultant Flickr Resources Communities 200

Waxing UnLyrical

APRIL 28, 2014

Image: Steven Depolo via Flickr, CC 2.0. What Small Businesses Can Learn from the Creative Community: Share the Journey. Lee Odden shows you how to bring your company into the new age. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. So I apologize for going dark like this!

Small Business 187

Small Business Consultant Flickr Travel 187

Waxing UnLyrical

AUGUST 18, 2014

Image: aussiegall via Flickr, CC 2.0. Why: The new roles and responsibilities of the modern-day communicator can seem daunting. 4 content creation tips for B2B software companies. Why: The recent DDOS attacks on Evernote and Feedly revealed a great deal about each company’s attitude toward crisis communication.

B2B 187

B2B Collaboration Consultant Flickr 187

Waxing UnLyrical

JANUARY 24, 2013

Image: The IBM Curiosity Shop via Flickr, CC 2.0. Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. million users, marketers and PR professionals can use Waze to obtain valuable information, especially during a crisis. Take Waze for example.

Data 230

Data Sysomos Sentiment Analytics 230

Harp Interactive

FEBRUARY 23, 2010

Whether you are a business with brick and mortar stores or a company without borders, you should be tapping into the growing number of local audiences seeking products and services in their own locality. You can increase business exposure and your web and store traffic simply by including geographical information to your digital content.

Geotagging 324

Geotagging GPS Foursquare Marketing 324

Waxing UnLyrical

JANUARY 27, 2014

Image: Cornelia Kopp via Flickr, CC 2.0. In this post for Steamfeed , DJ Thistle remind us to break the cycle of bad blogging practices by focusing on quality and the company we keep in the blogging community. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

Loyalty 196

Loyalty Film Consultant Flickr 196

Waxing UnLyrical

JULY 3, 2013

Image: UOregon Conference Services via Flickr, CC 2.o. And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. Like this: Image: Nisa yeh via Flickr, CC 2.0. Tech companies start calling themselves “idea incubators.” Sound ridiculous?

Marketing 250

Marketing Wikimedia Startup Public Domain 250

Laurel Papworth

SEPTEMBER 13, 2011

The diagrams I used are on Flickr. The key points I covered: we can use social media internally to distribute (broadcast) our own training material, or we can use community tools to create the material right through to peer to peer training. Training departments and social media. View more presentations from Laurel Papworth.

Training 75

Training Social Media Yammer Company 75

Harp Interactive

OCTOBER 9, 2009

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Learn how tagging and other metadata improve your ability to search and measure the spread of information. Create informational podcasts about a product’s overall space, not just the product. Improve customer retention?

Social Media 232

Social Media Press Release Marketing Widget 232

Waxing UnLyrical

AUGUST 12, 2013

Image: pdbreen via Flickr, CC 2.0. Why: In this guest post for WUL, Kirk Hazlett provides a real world example of how creating a corporate environment that empowers leads to passionate employees who make a company stand out from the crowd. It’s Monday once again, and you all know what that means, right?

RFP 223

RFP Consultant Flickr Resources 223

Waxing UnLyrical

DECEMBER 8, 2014

Image: Scottish Libraries via Flickr, CC 2.0. Why: Is your company embracing the power and influence of digital storytelling and brand journalism? In this guest post for Deirdre Breakenridge , Susan Young provides some pointers for business communicators. Why Your Brain Loves Good Storytelling. Based in the Washington, D.C.,

Consultant 190

Consultant Journal Flickr Resources 190

Waxing UnLyrical

JULY 8, 2013

Image: Sean MacEntee via Flickr, CC 2.0. Why: In this WUL post, I explain why several short stories rather than a few long ones can serve your company’s content needs. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Happy Monday! Did you enjoy the long weekend?

Content 205

Content Resources Consultant Flickr 205

Waxing UnLyrical

JULY 29, 2013

Image: Leland Francisco via Flickr, CC 2.0. Why: In this guest post for WUL, Dan Cohen explains why marketing your start-up requires you to focus on a very specific meaning for your company. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Focusing Your Energy in Business.

Consultant 191

Consultant Flickr Energy Resources 191

Idaconcpts

FEBRUARY 15, 2013

With the growth of smartphones, companies are focusing to increase their brand visibility and sales through smartphone apps. Here are some innovative apps that can legitimately increase a company’s brand presence as well as sales. Yelp has a huge community, and the reviews on the site are read seriously. DoubleDutch Events.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Waxing UnLyrical

APRIL 15, 2013

Image: bobfranklin via Flickr, CC 2.0. That we should be exploring ways in which to improve our online communications. There must be a real, live human aspect to the communication if it is to be received and perceived as truly being sincere. Communicators today must understand the dynamics of interpersonal relationships.

Banking 240

Banking Flickr Organization LinkedIn 240

Waxing UnLyrical

AUGUST 26, 2013

Image: Steve Worsethandetroit via Flickr, CC 2.0. Bryce uses the examples of Weight Watchers, SiriusXM, and Encyclopedia Britannica to illustrate why sacrificing some revenue by offering a free product to compete with services such as FitBit, Pandora, and Wikipedia can contribute to companies moving forward rather than behind.

Wikipedia 181

Wikipedia Consultant Flickr Compete 181

Waxing UnLyrical

JUNE 22, 2015

Why: What happens when a company focuses on producing quality content… without anything in it for itself? Why: The inimitable Lee Odden shows us where content marketing fits “in the public relations and communications mix.” ” How do you make your content “wow” your community? ” 5.

Content 100

Content Consultant Flickr Publishing 100

Waxing UnLyrical

MARCH 18, 2013

If nothing else, use your LinkedIn profile; else your personal website or blog or, if a business account, to your company’s preferred URL. Attribute blog posts, news articles or other curated information to the original source using their Twitter handle. < Image: _DaniloRamos via Flickr, CC 2.0. And happy Monday!

Tips 277

Tips Twitter Avatar Real Estate 277

Waxing UnLyrical

MARCH 22, 2013

And then I saw that his contact information contained what I assume is his personal email address. A company branded address seems more professional. shonali I do, however one CEO said I wasn’t a “real company” b/c of it. Image: cascade hiker via Flickr, CC 2.0. It’s beautiful. What do you think?

Brands 273

Brands Consultant LinkedIn Yahoo 273

Waxing UnLyrical

MARCH 5, 2013

Two articles have recently drawn my attention to a problem I’ve seen in the myriad posts making the rounds in the business/marketing/PR communities. Image: phunkstarr via Flickr, CC 2.0. ” In her mind, it appears to mean succeeding at a Fortune 500 company. The first is a response to Yahoo! While I disagree with Ms.

Yahoo 250

Yahoo Widget Flickr Social Media Management 250

Waxing UnLyrical

FEBRUARY 17, 2015

Image: Marc-Andre Larlvlere via Flickr, CC 2.0. Why: “Controlling what you say is easy enough… tackling what people say about you is a harder task,” writes Marcus Beard in this Business 2 Community post. Company Reputation Management With Social Media. Social Silo Mentality: Is your online reputation suffering?

Reputation 100

Reputation Consultant Flickr Publishing 100

Ari Herzog

AUGUST 22, 2013

I spent four wonderful years self-employed as a digital marketing trainer, consultant, and community manager. I managed online footprints for nonprofits and a Fortune Global 500 company. I met people on informational interviews. I am saying goodbye to the digital life and hello to community affairs. I spoke at colleges.

Meeting 168

Meeting Marketing Avatar Flickr 168

Waxing UnLyrical

FEBRUARY 23, 2015

So, taking a (gold) leaf out of Oscar’s book, this week’s roundup features seven posts that examine how smart branding strategies can position your company (or you) as unique in a sea of competitors. Image: Travis via Flickr, CC 2.0. Thoughtful Branding: Where The Company Begins And Ends.

Brands 100

Brands Consultant Film Flickr 100

Waxing UnLyrical

MARCH 30, 2015

Why: “Companies should look for the ‘sweet spot,’ where an image or issue generates enough heat to elicit interest but stops short of raising qualms.” What do you do to get your community buzzing? Image: marc falardeau via Flickr, CC 2.0. Winning the Marketing Battle Between Help and Hype.

Marketing 100

Marketing Startup Consultant Flickr 100

Waxing UnLyrical

AUGUST 24, 2015

Why: “There’s a difference between knowing what social media metrics to track and knowing which metrics are not meaningful when measuring social media ROI,” says Taylor Nelson in this Business 2 Community post that shows you how to differentiate “between the metrics that are vanity and useful.”

Metrics 100

Metrics Social Media B2B Consultant 100

Waxing UnLyrical

MARCH 27, 2013

Image: Huntington Theatre Company via Flickr, CC 2.0. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C.,

Reputation 229

Reputation Consultant Flickr Project 229

Waxing UnLyrical

JUNE 21, 2013

Image: TheNextWeb via Flickr, CC 2.0. A lot of companies still only share their own content on Twitter. Retweeting what other people have said about their own companies (or about them personally) ad nauseam. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

Twitter 246

Twitter How To HootSuite Curation 246

Waxing UnLyrical

AUGUST 17, 2015

Why: “In a recent set of keynotes and consulting engagements in the US, UK and Canada, I’ve had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy,” says Avinash as he introduces us to “a collection of wisdom from those tough lessons.”

Consultant 100

Consultant Analytics Flickr Metrics 100

SocMed Sean

NOVEMBER 7, 2011

Photo by Andres Rueda on Flickr, licensed under Creative Commons For those of you who don’t know what CRM stands for, it’s Customer Relationship Management and it’s a term often used by software vendors like SalesForce.com to describe their products. Social CRM. Does adding Twitter to your CRM process make it more social?

Social CRM 275

Social CRM Radian6 Software Creative Commons 275

Waxing UnLyrical

NOVEMBER 4, 2011

A while back, I was involved in a discussion among my PR student community about the balance between social media and public relations. Just because we can now share our message or communicate in 140 characters or less does not mean writing is a lost art. Image: Nazly via Flickr, CC 2.0. Guest post by Harrison Kratz.

Press Release 188

Press Release Flickr Template Templates 188

Waxing UnLyrical

FEBRUARY 20, 2013

.” I had no idea such a thing existed, but here is how Charlie Custer , who summarized it for Tech in Asia , explains it: “Black PR firms provide client companies with both post deletion services to help them escape negative news stories, and some also provide placement for soft ads and hit pieces attacking competitors.

Reputation 273

Reputation Consultant News Flickr 273