Waxing UnLyrical

JUNE 4, 2014

via Flickr, CC 2.0. So which one garnered more interest according to Google trends? It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Twitter Google+ LinkedIn Five Signs the Future Belongs to User-Generated Content.

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Content UGC Community building Hotels 253

Waxing UnLyrical

MARCH 8, 2017

Here’s a snippet from the article, you really must read it: “The world’s third-largest asset manager installed a bronze statue of a defiant girl in front of Wall Street’s iconic charging bull statue on Tuesday morning as part of its new campaign to pressure companies to add more women to their boards.

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Campaign Patterns Banking Flickr 264

The Marketing Blog

AUGUST 5, 2008

19 am Recruiting Lessons from Google Jump to Comments How does Google manage to be different everytime Their recruitment advertisement in today’s Times of India Ascent is another example that ! 1 search-engine company has positioned itself as a startup in this job-advertisement. Books on my Plate August 6, 2008.3:19

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Google Startup Web 2.0 FeedBurner 113

Waxing UnLyrical

JULY 21, 2014

Image: Cher Amio via Flickr, CC 2.0. Context and Community: the 2 Cs That Can Make Social Scoring Work. Why: In this goodie from the WUL vault, I share why social scoring without context is just a numbers game and how communities can be just as, if not more, influential than individuals with high social scores.

Consultant 195

Consultant Flickr Resources Metrics 195

Waxing UnLyrical

SEPTEMBER 13, 2013

Image: SalFalko via Flickr, CC 2.0. Depending on your client or company, you’ll want to look for gatekeepers who have a similar focus or interest so that their readers will find an interest in your content as well. Type “inurl” or “allintext” queries in Google. Do you have a great community building strategy?

Blogger 263

Blogger Strategy Technorati Community building 263

The Marketing Blog

APRIL 7, 2010

50 am Search Engine Statistics:: Google’s share dips Jump to Comments Although, Google continues to dominate the search market in U.S. Sector wise trends : If we look at vertical searches, all is not lost for Google as they continue to rise in Automotive, Shopping and travel verticals. Reference Links 1. searches 2.

Engineering 149

Engineering Hitwise Statistics Google 149

Harp Interactive

FEBRUARY 23, 2010

Whether you are a business with brick and mortar stores or a company without borders, you should be tapping into the growing number of local audiences seeking products and services in their own locality. Google has added geotagging to Blogger. Flickr and Panoramio geotag and display these images in a mapping context.

Geotagging 324

Geotagging GPS Foursquare Marketing 324

Waxing UnLyrical

MARCH 3, 2014

Image: Aidan Jones via Flickr, CC 2.0. Ken Mueller reminds us why the same rules that apply IRL community interactions should apply online. Why: Social media has given companies the ability to become more personable through online interaction. Twitter Facebook Google+ LinkedIn Monday Roundup: Being Personable.

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Consultant Flickr Resources Communities 200

ProBlogger

MARCH 24, 2022

The post 7 Strategies for Growing Community on Your Blog appeared first on ProBlogger. Recently on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog.

Communities 26

Communities Strategy Forums Project 26

Waxing UnLyrical

APRIL 28, 2014

Image: Steven Depolo via Flickr, CC 2.0. What Small Businesses Can Learn from the Creative Community: Share the Journey. Lee Odden shows you how to bring your company into the new age. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Small Business 187

Small Business Consultant Flickr Travel 187

Laurel Papworth

APRIL 8, 2010

If you want a really obvious example – even if Twitter shuts down, Facebook removes my account, and Foursquare/Flickr/YouTube and so on disown me, people can still find me on this blog. One of the reasons I moved off Blogger (Google hosting) onto my own ISP hosted site, by the way, was for that very reason. Community Pages.

Communities 111

Communities Facebook Widget Web 2.0 111

Waxing UnLyrical

AUGUST 18, 2014

Image: aussiegall via Flickr, CC 2.0. Why: The new roles and responsibilities of the modern-day communicator can seem daunting. 4 content creation tips for B2B software companies. Why: The recent DDOS attacks on Evernote and Feedly revealed a great deal about each company’s attitude toward crisis communication.

B2B 187

B2B Collaboration Consultant Flickr 187

Waxing UnLyrical

JANUARY 27, 2014

Image: Cornelia Kopp via Flickr, CC 2.0. In this post for Steamfeed , DJ Thistle remind us to break the cycle of bad blogging practices by focusing on quality and the company we keep in the blogging community. Twitter Facebook Google+ LinkedIn Monday Roundup: Breaking the Cycle of Mistakes. Is Guest Blogging Dead?

Loyalty 196

Loyalty Film Consultant Flickr 196

Waxing UnLyrical

AUGUST 12, 2013

Image: pdbreen via Flickr, CC 2.0. Why: In this guest post for WUL, Kirk Hazlett provides a real world example of how creating a corporate environment that empowers leads to passionate employees who make a company stand out from the crowd. Twitter Facebook Google+ LinkedIn Monday Roundup: Standing Out.

RFP 223

RFP Consultant Flickr Resources 223

Waxing UnLyrical

JULY 3, 2013

Image: UOregon Conference Services via Flickr, CC 2.o. And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. Like this: Image: Nisa yeh via Flickr, CC 2.0. Tech companies start calling themselves “idea incubators.” Sound ridiculous?

Marketing 250

Marketing Wikimedia Startup Public Domain 250

Waxing UnLyrical

DECEMBER 8, 2014

Image: Scottish Libraries via Flickr, CC 2.0. Why: Is your company embracing the power and influence of digital storytelling and brand journalism? In this guest post for Deirdre Breakenridge , Susan Young provides some pointers for business communicators. Twitter Facebook Google+ LinkedIn Monday Roundup: Storytelling.

Consultant 190

Consultant Journal Flickr Resources 190

Waxing UnLyrical

JULY 8, 2013

Image: Sean MacEntee via Flickr, CC 2.0. Why: In this WUL post, I explain why several short stories rather than a few long ones can serve your company’s content needs. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Happy Monday!

Content 205

Content Resources Consultant Flickr 205

Waxing UnLyrical

JULY 29, 2013

Image: Leland Francisco via Flickr, CC 2.0. Why: In this guest post for WUL, Dan Cohen explains why marketing your start-up requires you to focus on a very specific meaning for your company. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Consultant 191

Consultant Flickr Energy Resources 191

Waxing UnLyrical

AUGUST 17, 2015

Last week’s roundup featured a great post by co-founder of Market Motive and Google digital evangelist Avinash Kaushik. Interview with Avinash Kaushik, digital marketing evangelist for Google. Is Your Company Creating Reporting Squirrels or Analysis Ninjas? Image: Bruce Clay, Inc via Flickr, CC 2.0. ” 7.

Consultant 100

Consultant Analytics Flickr Metrics 100

Idaconcpts

FEBRUARY 15, 2013

With the growth of smartphones, companies are focusing to increase their brand visibility and sales through smartphone apps. Here are some innovative apps that can legitimately increase a company’s brand presence as well as sales. Yelp has a huge community, and the reviews on the site are read seriously. DoubleDutch Events.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Waxing UnLyrical

AUGUST 26, 2013

Image: Steve Worsethandetroit via Flickr, CC 2.0. Bryce uses the examples of Weight Watchers, SiriusXM, and Encyclopedia Britannica to illustrate why sacrificing some revenue by offering a free product to compete with services such as FitBit, Pandora, and Wikipedia can contribute to companies moving forward rather than behind.

Wikipedia 181

Wikipedia Consultant Flickr Compete 181

Waxing UnLyrical

MARCH 22, 2013

A company branded address seems more professional. shonali I do, however one CEO said I wasn’t a “real company” b/c of it. shonali I do, however one CEO said I wasn’t a “real company” b/c of it. Image: cascade hiker via Flickr, CC 2.0. Jordan Parker (@JordanAleah) March 22, 2013.

Brands 273

Brands Consultant LinkedIn Yahoo 273

Waxing UnLyrical

MARCH 5, 2013

Two articles have recently drawn my attention to a problem I’ve seen in the myriad posts making the rounds in the business/marketing/PR communities. Image: phunkstarr via Flickr, CC 2.0. ” In her mind, it appears to mean succeeding at a Fortune 500 company. Twitter Google+ The Arrogance Of Being Right.

Yahoo 250

Yahoo Widget Flickr Social Media Management 250

Waxing UnLyrical

FEBRUARY 17, 2015

Image: Marc-Andre Larlvlere via Flickr, CC 2.0. Why: “Controlling what you say is easy enough… tackling what people say about you is a harder task,” writes Marcus Beard in this Business 2 Community post. Company Reputation Management With Social Media. Social Silo Mentality: Is your online reputation suffering?

Reputation 100

Reputation Consultant Flickr Publishing 100

Waxing UnLyrical

FEBRUARY 23, 2015

So, taking a (gold) leaf out of Oscar’s book, this week’s roundup features seven posts that examine how smart branding strategies can position your company (or you) as unique in a sea of competitors. Image: Travis via Flickr, CC 2.0. Thoughtful Branding: Where The Company Begins And Ends.

Brands 100

Brands Consultant Film Flickr 100

Waxing UnLyrical

MARCH 30, 2015

Why: “Companies should look for the ‘sweet spot,’ where an image or issue generates enough heat to elicit interest but stops short of raising qualms.” What do you do to get your community buzzing? Image: marc falardeau via Flickr, CC 2.0. Winning the Marketing Battle Between Help and Hype.

Marketing 100

Marketing Startup Consultant Flickr 100

SocMed Sean

MARCH 11, 2012

'Angry bird puts a lid on it' courtesy of etee on Flickr via Creative Commons license If you’re engaged in social media for either personal or professional purposes (and if you’re reading this, I’m betting you are), there’s an important skillset and rule that you might want to think about: The art of not replying.

Creative Commons 279

Creative Commons How To Flickr Forums 279

Waxing UnLyrical

AUGUST 24, 2015

Why: “There’s a difference between knowing what social media metrics to track and knowing which metrics are not meaningful when measuring social media ROI,” says Taylor Nelson in this Business 2 Community post that shows you how to differentiate “between the metrics that are vanity and useful.”

Metrics 100

Metrics Social Media B2B Consultant 100

Waxing UnLyrical

MARCH 27, 2013

Image: Huntington Theatre Company via Flickr, CC 2.0. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn A Lesson in Reputation Management From Richard III. Based in the Washington, D.C.,

Reputation 229

Reputation Consultant Flickr Project 229

Waxing UnLyrical

JUNE 21, 2013

Image: TheNextWeb via Flickr, CC 2.0. A lot of companies still only share their own content on Twitter. Retweeting what other people have said about their own companies (or about them personally) ad nauseam. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Twitter 246

Twitter How To HootSuite Curation 246

Harp Interactive

OCTOBER 9, 2009

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf. Consider the value of hiring a community manager.

Social Media 232

Social Media Press Release Marketing Widget 232

Waxing UnLyrical

APRIL 15, 2013

Image: bobfranklin via Flickr, CC 2.0. That we should be exploring ways in which to improve our online communications. There must be a real, live human aspect to the communication if it is to be received and perceived as truly being sincere. Communicators today must understand the dynamics of interpersonal relationships.

Banking 240

Banking Flickr Organization LinkedIn 240

Waxing UnLyrical

JUNE 22, 2015

Why: What happens when a company focuses on producing quality content… without anything in it for itself? ” How do you make your content “wow” your community? Navy via Flickr, CC 2.0. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Content 100

Content Consultant Flickr Publishing 100

Webbiquity SMM

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Facebook / LinkedIn / Google Plus metrics (i.e. Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.).

Vocus 184

Vocus Alltop Message Boards Klout 184

Waxing UnLyrical

JANUARY 5, 2015

Image: Steve Harris via Flickr, CC 2.0. How to Set Up Google Analytics Goals and Score More Conversions! How to Set Up Google Analytics Goals and Score More Conversions! Why: The data Google Analytics provides can be daunting! Why: Business blogging can be used to increase your company’s online visibility.

Metrics 100

Metrics Consultant Flickr Analytics 100

Waxing UnLyrical

MARCH 18, 2013

If nothing else, use your LinkedIn profile; else your personal website or blog or, if a business account, to your company’s preferred URL. Image: _DaniloRamos via Flickr, CC 2.0. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. And happy Monday!

Tips 277

Tips Twitter Avatar Real Estate 277

Waxing UnLyrical

MAY 13, 2011

A couple of days ago, The Daily Beast broke a story about Facebook spreading a smear campaign against Google. According to the article, Mark Zuckerberg and his team hired Burson-Marsteller , a well-known public relations firm, to plant negative stories accusing Google of being careless with Gmail users privacy. Strike back, of course.

Privacy 237

Privacy Flickr Policies Google 237