UTM Tracking: The Major Key of Social ROI
Sprout Social
JANUARY 18, 2017
If the word “codes” freaks you out, think of them as labels or tags that you add to a URL. UTM parameters are tags you add to the end of a URL to tell Google Analytics (or your CRM) a full story about where and why a person clicked. That complicated sounding recipe would look like this: URL? Enter UTM URL builders.
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