How to Name Your Private Online Community

SocialFish

The name of your association’s private online community may not seem that important in the grand scheme of your community strategy, but it can send a subtle but strong signal about your community and can really affect your community’s engagement.

Five Intriguing Inbound Marketing Stats [Infographic]

Webbiquity SMM

Inbound marketing is fundamentally about making your company’s website an active component of the sales process rather than static “brochureware.”

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations.

Connection: Social Media’s Special Gift

Techipedia: Tamar Weinberg

Given my observations, both in the “canned response&# department and the company’s engagement with other customers and prospects, they’ve got it all wrong. In very rare occasions does this company make the compelling argument to promote the brand.

The Art Of Marketing

Twist Image

She has been featured on the cover of Fast Company , she's been on Dancing With The Stars , had a successful clothing line with Aeropostale and much, much more. Building a loyal community base is very important. I've argued for years that I'm not so sure that brands can truly build community. Real community is tough to do. that real, genuine community. My recommendation is, don't try to build community. community. fast company.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). Companies Struggle To Manage Social Media by MediaPost.

Tips 271

6 Surprisingly Relevant Reasons Why You Need To Link Build Your Content

Kikolani

Effective link builders understand these dynamics and do everything in their capacity to protect and nurture their company, client, and audience. Capturing the attention of the online community can be difficult with all the cyber noise and distractions.

Your Name Matters

Twist Image

Here's a truth: I never follow anyone on Twitter whose username is the name of a company. add anybody if their username is that of a company. It's hard to make heads or tails of who to follow when it's a company name, generic corporate logo and the majority of the tweets (while personal) are to individuals that I don't know. It also comes from great content becoming as shareable and as findable as possible.

Communication (and Coordination?) in a Modern, Complex Organization

Buzz Marketing for Technology

Findability. Updated: Community and Social network Vendor Blogs. I know its Friday, but can I have an online community by Monday? Day: Peripheral Vision: Detecting the Weak Signals That Will Make or Break Your Company. In effect, these individuals bridge the lacunae between distant groups in the companys social structure. Tagging Community Collaborative Thinking. Perceptions on collaboration and social software by Mike Gotta. See how were connected.

The Most Exciting Thing Happening In Digital Right Now

Twist Image

According to Wikipedia , the company has raised more than $230 million dollars for more than 23,000 projects since it got started. The company makes its money by taking a percentage of the funded projects. What is clear (especially if you have been following the Amanda Palmer and Seth Godin projects) is that it helps if you have already invested time and energy into building a semblance of a community. online community. It's not Twitter. It's not Facebook.

Some Questions About Your Questionable Content

Twist Image

But, that was the latest headline from Fast Company in an article titled, The Proven Ideal Length Of Every Tweet, Facebook Post, And Headline Online. All over the world, junior brand and community managers are building PowerPoint decks with charts, graphs and quotes from this article in an effort to demonstrate both how "in the know" they are, and how antiquated the upper echelons of the marketing and communications are. community manager. fast company.

UTM Tracking: The Major Key of Social ROI

Sprout Social

Return on investment for social is no longer a mystery, but findable with the right tooling, structure and diligence. Whether it be for in-house employees or a curated group of loyalists , brands are becoming acutely aware of the value of social media communities.

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Slimy Sales And Marketing Tactics

Twist Image

Recently, a major media company reached out to me to discuss what they called, "a new business opportunity," for Twist Image. The body text of the email went on to describe to the Vice-President of the company (I was dealing with a person at the management level) that our call was scheduled for them to present their credentials to us. Now, not only will we never work with this company, but their image is tarnished forever. I don't want to cold call companies.

Content Is Everywhere - The Changing Tide Of The Internet

Twist Image

Here's what Arianna Huffington had to say about the acquisition of her company to AOL: "AOL's Patch.com covers 800 towns across America, providing an incredible infrastructure for citizen journalism in time for the 2012 election, and a focus on community and local solutions that have been an integral part of HuffPost's DNA. You can see by AOL's performance and some of the media punditry that this is a company in transition. citizen journalism online community.

Diva Marketing Talks Boomers Step Into Social Media With Des Walsh, Barbara Rozgonyi & Carlos Hernandez

Diva Marketing Blog

He draws on that experience to help companies handle the cultural challenge in changing from a traditional command and control approach to marketing and communications, to the more open, transparent world of social media. He is an Associate of China-based company CultureFish Media, which assists companies promoting their business online in China. Learn how to be findable online, using blogging and other social media.

Social Bookmarking For Enterprise Knowledge Management | Intelligent Agent

Buzz Marketing for Technology

re more likely to find other people tagging the same page, and surface others with similar interests because of the size of the user community. to comment on a page for your later viewing, that note is viewable by anyone else in the Diigo community that views that page too! My company deploys Microsoft SharePoint for portal and content management. Fast Company Now. Ambient Findability : What We Find Changes Who We Become. Books. Periodicals. Conferences. Blogs.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It was much easier when the company steered the conversation. We can find answers to problems when we have them, and not be disturbed when we don’t have them We can interact with other customers and prospective customers in these mediums We can share what we find interesting about products, services, brands, etc with our network We are no longer consumers of only the products/services provided by a company but also of the marketing content that these companies create.