Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 144

Research Social Media Airlines Marketing 144

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Ask your customers directly.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

OCTOBER 31, 2013

Sure, the prize is amazing, but the 800+ photo entries displayed on the company’s Facebook tab showcase that there’s definitely a market to share and celebrate pet Halloween costumes. Tide Pays Homage to Classic Horror Films on Vine with #ScaredStainless. One way to get rid of stains? About the Jessica Gioglio: Follow @savvybostonian.

Examples 145

Examples Social Media Content Brands 145

Writtent Blog

OCTOBER 1, 2013

Simply put, it makes viewers passionate about Apple’s product, and defines the brand’s position as a company that caters to creative rule-breakers. We’re specifically referring to focus groups, scheduled panels of carefully-selected consumers who would provide feedback over the course of a few hours on a potential marketing campaign.

Advertising 96

Advertising Content Marketing Press Release 96

Viper Chill

DECEMBER 2, 2012

” Source: Fast Company. We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. “ The billionaire investor said that editors should focus on making the papers “indispensable” to local communities. Source: Digiday.

Reddit 80

Reddit Wikipedia Aggregator Cost 80