Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.

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Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. If you’re part of the black community, you should be focusing on the latter, as it’s less competitive and will yield results for you faster. It’ll determine your pillar topics, publishing frequency and approach to driving engagement.

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SEO Social Media Strategy Hashtag 154

Sherrilynne Starkie

DECEMBER 20, 2020

Owned Media is self-published content. Today Owned Media includes digital content, and the central hub is usually the company website. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape.

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Marketing Syndication Adwords News 195

Buffer Social

OCTOBER 1, 2018

Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. This made Bored Panda’s Facebook Page the most engaged publisher Facebook Page last October, according to NewsWhip. So how does each of the social media algorithms work? Facebook algorithm. Instagram algorithm.

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Organization Flipboard Social Media Company 108

Small Business Mavericks

APRIL 17, 2011

A media company. But what does it mean to be a media company? These include forums, blogs, community websites where industry news can be published, wikis, etc. Whatever it is, if you are a media company, then you’re a power to reckon with. One Response to “Are You A Business Or A Media Company?&#

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Company Wiki Case Study Press Release 142

Sprout Social

FEBRUARY 2, 2023

In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. The findings help Figo reinforce the value of social at their company and pulse-check brand health. Cheyanne explains, “Stay on top of trends within your community.

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Hootsuite

NOVEMBER 28, 2022

In short, an engaged community leads to better sales outcomes. User-generated content (UGC) is original, brand-specific content created by customers and published on social media or other channels. The key to building a strong social media advocacy program lies in leveraging your existing communities. Start with your goals.

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Social Media UGC How To HootSuite 122

Sprout Social

DECEMBER 6, 2023

Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). There’s even the WorkTok community on TikTok, if you want to experiment with short-form video.

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B2B Influencer Brands Marketing 118

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. The term was first used in 1971 when telecommunications companies introduced the # symbol to the touch-tone dialing keypad. Once a hashtag is published, it becomes a clickable, searchable link.

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Hashtag How To Guidelines Telecommunications 122

Sprout Social

OCTOBER 11, 2022

In this guide, we will define social media moderation and how to leverage it to communicate during global movements. Social and world events impact your presence and community. Peloton followers took to social media to applaud the company on its stance because the brand leaned into its company values in relation to the tragic events.

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Eventful Social Media How To Sports 114

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

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Tips Authentication LinkedIn Groups 133

Ignite Social Media

MAY 4, 2020

The feature was the first step towards community sharing on the app, allowing users to post public content for friends to view for 24 hours. While the interface is a bit different than that of its daughter company, Facebook and Instagram Stories’ features are nearly identical. Here’s what you need to know about Snapchat Stories.

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Social Media Brands Content Real Estate 121

Oktopost

SEPTEMBER 28, 2020

So when it comes to publishing on LinkedIn, what can marketers do better to pump life back into their LinkedIn presence? If they are hanging out in discussion forums and smaller niche communities, leverage those channels. Define the metrics that matter most to your company and adapt your marketing and measurement to that.

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LinkedIn B2B How To Metrics 107

Buffer Social

MAY 25, 2023

Josh earned his founder title with Referral Rock , a software company that eases the process of collecting referrals. Growth is inevitable if you can publish consistently, even with a small audience. ” He shared an example of a project for his company Referral Rock to revamp its homepage.

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Social Media Content Newsletter How To 83

Later

AUGUST 24, 2021

This is because LinkedIn’s feed isn’t just filled with posts from companies and pages users follow — it’s a healthy mix of posts and user activity updates as well. Just keep in mind that in order to access LinkedIn Analytics, you’ll need to either have a Premium Account or set up a Company Page. And that’s it!

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Buffer Social

DECEMBER 19, 2023

I didn’t want to dance, figured the Gen Z audience of TikTok wouldn’t be interested in seeing me on screen, and didn’t think entertaining videos would lead to sales for my company, PerfectDD , which designs clothes specifically tailored to fuller busts. Either way, I move on to the next idea and keep trying.

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Hootsuite

JANUARY 31, 2024

I started by publishing three different threads with takeaways from three articles I’ve written for various websites. Once I had the subscription, I published three long-form posts with takeaways from three different articles I’ve written (from the same websites I used for the threads).

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HootSuite Metrics Engagement Feed 78

Later

MAY 28, 2021

Did you know: You can now plan, schedule, and publish your LinkedIn posts with Later — for free! You can also share a story from a member of your community through your LinkedIn captions. You can feature blog posts they’ve written, or interviews they’ve participated in, to better connect with your community.

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LinkedIn Brands Marketing Airlines 100

Sprout Social

APRIL 17, 2023

The time saved around publishing, scheduling and reporting will empower you to maintain agility and innovate. It’s a new playing field where social is integrated at every level of a company and social media professionals are empowered to drive real business innovation. Customers even described Sprout as a “can’t live without” resource.

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ROI Social Media Management Team Study 102

Sprout Social

AUGUST 8, 2023

Keep these five tips in mind when planning, creating and even publishing your TikTok video content to increase your chances of showing up in search and the feed. Let’s say you’re managing the TikTok account for an online plant shop and care company. Engage with the TikTok community Finally, engage with your audience.

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SEO How To Hashtag Engineering 93

Ignite Social Media

MAY 31, 2019

When Snap Games launched they partnered with a few gaming companies, such as Zynga and PikPok. Right now, it’s open for early access into the program and there are four features you can apply for: Community Stories API – allows brands to search public Snapchat Stories and display their favorites on their app. Snap Originals.

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API Marketing Mobile Feed 131

Sprout Social

SEPTEMBER 2, 2020

Such videos require little in terms of production value and can be published in a matter of seconds. This is a nice added bonus for companies who already create video content for YouTube or Facebook. Instagram’s video formats are fair game for any brand. Meanwhile, 15-second vertical videos are supported via Stories. Short-form?

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Sprout Social

AUGUST 26, 2021

Omsom, a company that creates pantry shortcuts for specific Asian dishes, is regularly tagged in consumer reviews and photos of people’s home cooked meals. Reddit is another treasure trove filled with conversations and communities relevant to your brand or products. . — Greg Baroth (@gbaroth) July 12, 2021.

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Sprout Social

DECEMBER 3, 2020

Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day. Publish content from anywhere. View all of the content you’ve scheduled, add notes to certain days, adjust send times, identify publishing gaps and more.

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Mobile Notification Collaboration Library 139

Hootsuite

AUGUST 22, 2022

Build a community around your organization (like #HootsuiteLife). LinkedIn hashtags are the best way to put up your bat signal and get noticed for your content, whether your goal is to build a personal network, gain followers for your company page , or recruit talent. Add hashtags to your LinkedIn company page.

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Hashtag LinkedIn HootSuite Social Media Management 92

Sprout Social

JULY 6, 2020

People expect the companies they shop with and the organizations they support to take a stand—in fact, 70% of U.S. You might have recently published a corporate statement in support of Black Lives Matter and racial justice. This community wants to know that you’ll show up for them even when it’s not popular to do so.

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Strategy Social Media Organization Education 145

Hootsuite

SEPTEMBER 27, 2023

In that time, creators, artists, and media companies have earned more than $50 billion from their YouTube content. Ensure your channel doesn’t have any active Community Guidelines Strikes. Shorts that include affiliate content must follow Google’s Ad Policies and Community Guidelines. Can you monetize YouTube Shorts?

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YouTube Adsense Affiliate marketing Video 93

Sprout Social

JANUARY 31, 2024

This includes how often you publish videos, respond to comments and engage with other YouTube accounts. A SaaS company or niche channel will likely have a lower ceiling of potential viewership. Prioritize platform and community engagement Marketers love to debate YouTube’s status as a social network. Video duration.

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YouTube Engagement Metrics Analytics 99

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. People feel much more connected to a brand that actively engages their community. You should publish both organic posts and paid advertising. Live broadcasts. It gives you legitimacy.

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Hootsuite

OCTOBER 11, 2022

It can happen when an account posts sensitive content or enters a gray area of the platform’s Community Guidelines. Instagram references this power in their Community Guidelines: “Overstepping these boundaries may result in deleted content, disabled accounts, or other restrictions. ”. Don’t violate the community guidelines.

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Instagram Guidelines Hashtag HootSuite 117

Sprout Social

JANUARY 24, 2022

You need someone capable of both building community and managing escalation or crisis communication when it matters most. Should we start calling out companies posting these unrealistic social media manager job descriptions!? Behind every post there’s strategic work, data analysis, editing, community management and more.

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Social Media Management Social Media Tips Skills 101

Twist Image

JANUARY 23, 2018

Facebook founder and brainchild, Mark Zuckerberg , just published a long post about how Facebook will be changing in the next little while. Here is the TL;DR synopsis: less content from brands and news publishers in your news feed, and more content from family and friends. So, it has to clean up the social community.

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agora pulse

JANUARY 27, 2021

Whether your page is for a business, brand, public figure, or community, Facebook requires you to choose a name that accurately reflects the nature of the page. Then click Create Page to publish your page. Publish your first post. Company, organization, or institution. Cause or community. Next, enter: Page name.

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Facebook How To URL Template 91

Convince & Convert

JANUARY 15, 2018

Remember this: Facebook is a public company. Further, it is also true that many company posts do not succeed on Facebook today. They will likely have a better chance at Facebook engagement than will your company account. Engage Your Community with Facebook Groups. The Facebook Algorithm Separates the Wheat and the Chaff.

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Facebook Press Release Feed Feedly 166

Sprout Social

JUNE 17, 2020

Behind-the-scenes : These give a look into company operations and employees. They serve solely to entertain the audience but can be a great way of emphasizing your brand voice and building a sense of community among your audience. Hiring an agency or production company will alleviate a lot of the stress in steps 4 and 5.

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Video Social Media Strategy Film 144

Sprout Social

AUGUST 2, 2022

To promote their booth at VidCon 2022, the brand published a series of Shorts detailing the environment and the experience for those who could not attend in person. And brands also have the ability to interact with their audiences in real time, building community by asking and answering questions. Gaming and community content.

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YouTube Trends Strategy Content 139

agora pulse

AUGUST 12, 2020

From introducing brands to new customers to selling products and growing loyal communities, Pinterest is designed to help companies of all kinds grow. Read on to learn more about these highlights from the 2020 Pinterest media agency guide to find out what this social media site can do for your company or clients. Following tab.

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