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25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent Blog

It won’t be possible for smaller companies to compete on broader topics (which are getting saturated anyhow), and so people will direct their focus towards narrower niches, personalised content, more targeted channels, where they’ll get lower volume but higher quality engagement. Adrian Cordiner is the director of Digital Rhinos and Prozely.

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