Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.

Social Media 120

Social Media Survey Education Team 120

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. But the business page isn’t the end of it.

Small Business 100

Small Business Engagement Strategy Facebook 100

Oktopost

NOVEMBER 22, 2023

Facebook: With the ability to refine your audience targeting with Facebook Ads and create Facebook groups for customer support, Facebook is another popular platform for B2B marketers to raise brand awareness and build an online community. Facebook is a solid social media platform to focus your community-building efforts.

B2B 117

B2B Trends Social Media UGC 117

Convince & Convert

NOVEMBER 7, 2013

In celebration of reaching 300,000 followers on LinkedIn , L’Oréal is taking a unique approach to activating its community with a new, “Are You IN?” The ten best IN moments will also be shared on the L’Oréal company page at the end of the campaign. . L’Oréal does a great job of this on their company page.

LinkedIn 137

LinkedIn Communities Campaign Curation 137

Buffer Social

JANUARY 3, 2023

Being professional on LinkedIn means being respectful to all members of the LinkedIn community. All types of people come to LinkedIn seeking both professional and personal growth. What shows up in my Feed on LinkedIn, and why? What shows up in my Feed on LinkedIn, and why?

LinkedIn 113

LinkedIn Team Hashtag Authentication 113

Buffer Social

SEPTEMBER 18, 2023

Users get three feeds upon joining – Following, Discover, and Popular With Friends, but you can also modify your feeds to see specific types of content. User control over timelines and content moderation : Bluesky emphasizes user autonomy, allowing you to dictate your feed and how content is moderated.

Domain Name 109

Domain Name Open Source Policies Privacy 109

Keyhole.co

APRIL 3, 2024

Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities? For instance, if you’re in the footwear business, why not create a community for sneaker lovers? It should mirror your company ethos and identity.

Strategy 52

Strategy Twitter Tips Marketing 52

Sherrilynne Starkie

DECEMBER 20, 2020

But, my challenge to you is to put that paradigm aside and think about the four main groups media types. Today Owned Media includes digital content, and the central hub is usually the company website. A balanced communications strategy is going to maximize the return on investment. Company employees as ambassadors, for example.

Marketing 195

Marketing Syndication Adwords News 195

Convince & Convert

MARCH 15, 2013

The RSS feed is: [link]. Many casual users of Garmin may only know them as a GPS company, but the truth is that Garmin has been around much longer than the portable GPS has been available, working on equipment for aviation, marine, outdoor recreation, and fitness industries. We couldn’t do it without them! Listen Now .

Communities 138

Communities GPS How To Social Media Management 138

Ignite Social Media

APRIL 21, 2020

Now that you have a feel for the two live video formats on Facebook, it’s time to pick which type you’re going to roll with. As always, there are a few key best practices to adhere to, regardless of the type of live stream you will host. Going live on Instagram has a different feel to the live streams of its parent company.

Social Media 149

Social Media Notification Instagram Hosting 149

Ignite Social Media

JULY 10, 2019

The new Groups tab will now show a personalized feed of activity across all the groups you’re a member of and recommend similar groups based on your interests. Facebook will be showing more Group content in News Feeds (hinting at a probable algorithm tweak). Pinterest & Instagram Rival for Shopping.

Trends 128

Trends Social Media Groups Groups 128

The Realtime Report

FEBRUARY 17, 2022

Community Building. To accomplish so, you’ll need to cultivate and build a community of followers and lovers that goes beyond simply seeing and commenting on your content, as well as connecting with it in various ways. Another way to establish a sense of community among followers is to respond to queries posted as comments.

Brands 91

Brands How To Hashtag Influencer 91

Sprout Social

DECEMBER 6, 2023

Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). There’s even the WorkTok community on TikTok, if you want to experiment with short-form video.

B2B 116

B2B Influencer Brands Marketing 116

Buffer Social

DECEMBER 14, 2023

Much like Instagram carousels , they tend to be very appealing because they differentiate from the other types of content you might come across on your feed. Share company culture and employee highlights Showcase your company's culture, values, and team members through a carousel.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Ignite Social Media

MAY 4, 2020

The feature was the first step towards community sharing on the app, allowing users to post public content for friends to view for 24 hours. A Brief History: Instagram took the Stories stage by storm when it launched its copycat version of the ephemeral content type in August 2016. Here’s what you need to know about Snapchat Stories.

Social Media 121

Social Media Brands Content Real Estate 121

Sprout Social

FEBRUARY 14, 2023

It’s a win-win-win, and the companies that capitalize on the opportunity are reaping the benefits. While the path to a perfectly curated feed is paved with good intentions, there’s bound to be some trial and error along the way. I get asked about my company more than ever and people comment on how active I am on LinkedIn.

Authentication 90

Authentication Examples Class Team 90

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis. It means you must be doing something right.

Social Media 150

Social Media Video Feed Feedly 150

Akamai Marketing

MARCH 23, 2011

While most the examples within the book are of enterprise-sized businesses, the mini-case studies of numerous different types of brands ranging from WD-40 to Lunapads (a feminine protection product) to the oft-cited Zappos, Wikibrands proves that no matter the product, engagement can happen with a strong and willing brand.

Review 142

Review Company Klout Policies 142

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for brands and businesses aiming to cultivate a community. Close Friends.

Groups 111

Groups Groups Communities Organization 111

Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. Imagine the boost these community-centric Groups give to your LinkedIn marketing. This creates a robust community within LinkedIn. Or, you can enter a specific group name, an industry, a company name or consumer group.

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Groups Groups LinkedIn Microsoft 128

Keyhole.co

FEBRUARY 9, 2024

Facebook marketing creates awareness and promotes a company or individual via the platform. Some of those include posting on your Facebook feed, stories, reels, Facebook groups, etc. Some of those include posting on your Facebook feed, stories, reels, Facebook groups, etc. They can be liked, commented on, and shared.

Strategy 52

Strategy Facebook Marketing Groups 52

Likeable

JANUARY 10, 2022

Last week, TikTok announced a partnership with Atmosphere, a company that streams curated video content in commercial spaces like waiting rooms, gyms, and restaurants. Together, the companies have developed a dedicated TikTok channel that tries to capture the best of the app-viewing experience while catering to the OOH format. “By

Social Media 109

Social Media Content How To Hotels 109

Sprout Social

AUGUST 8, 2023

There’s been a lot of buzz around the TikTok algorithm due to its ability to place hyper-relevant content in their users’ feeds (called the For You Page or FYP for short). Information like the type of device you’re using, your location and your language preferences will impact the content shown on your FYP.

SEO 92

SEO How To Hashtag Engineering 92

Likeable

JANUARY 26, 2021

Here’s what it looks like, and how it works: When a user joins the app (still currently invite-only) they are prompted to select interests, topics, and influencers to follow, and their feed is quickly populated with live, in-progress rooms they can hop into/out of as they wish. No native recording or saving. Our First Impression.

SMS 130

SMS Influencer Guidelines Upcoming 130

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

Tips 131

Tips Authentication LinkedIn Groups 131

BeingOptimist

DECEMBER 7, 2022

Since the transform of the ownership everyone around the world was suspicious about the company stability but let me tell you that Twitter is going to stay here for long time. It is open to all communities and all the communications are not private and are easily searchable. More than 396.5

Twitter 98

Twitter How To Microblogging URL 98

Hootsuite

NOVEMBER 28, 2022

But Reddit isn’t the best place for every company. Users create posts in topic-based communities — called subreddits — and interact in comment threads. Reddit is all about fostering community by encouraging users (a.k.a. It has a unique vibe, which this article will explain. What is Reddit? How does Reddit work?

Reddit 100

Reddit Brands Meme Forums 100

Buffer Social

DECEMBER 19, 2023

I didn’t want to dance, figured the Gen Z audience of TikTok wouldn’t be interested in seeing me on screen, and didn’t think entertaining videos would lead to sales for my company, PerfectDD , which designs clothes specifically tailored to fuller busts. Within about a month, I had a video go viral.

Trends 95

Trends Authentication Video Film 95

Hootsuite

AUGUST 22, 2022

Build a community around your organization (like #HootsuiteLife). LinkedIn hashtags are the best way to put up your bat signal and get noticed for your content, whether your goal is to build a personal network, gain followers for your company page , or recruit talent. Add hashtags to your LinkedIn company page.

Hashtag 92

Hashtag LinkedIn HootSuite Social Media Management 92

Sprout Social

AUGUST 2, 2022

Consumers rank live video the third-most engaging content type, according to the Sprout Social Index™. And brands also have the ability to interact with their audiences in real time, building community by asking and answering questions. Gaming and community content. Live videos. Brand bringing this trend to life: Coachella.

YouTube 137

YouTube Trends Strategy Content 137

Hootsuite

FEBRUARY 1, 2022

The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. More people are using the platform to stream other types of content , including: Music. Want to diversify your company ad budget and try a new channel?

Marketing 102

Marketing Authentication Template Templates 102

Later

MAY 28, 2021

You can also share a story from a member of your community through your LinkedIn captions. You can think of them as a mini-blog post, like The Female Influencer : Letting customers or members of your community do the talking is an effective way to connect with your wider audience, while also building brand trust. It’s free!

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. The term was first used in 1971 when telecommunications companies introduced the # symbol to the touch-tone dialing keypad. While organizing feeds was the original purpose of hashtags, their use case has evolved.

Hashtag 119

Hashtag How To Guidelines Telecommunications 119

Ignite Social Media

DECEMBER 20, 2021

Keep your creative brain turned on while you browse your own feeds and remember that you can be inspired by the things you love — songs you like, shows you watch, the things you scroll past. It’s up against everything else you see on the feed — from the Disneys and NIKEs of the world to your coworker’s dog and your friend’s kids.

Social Media 184

Social Media Strategy Compete Team 184

Oktopost

JANUARY 2, 2023

While companies have started focusing on this in recent years, just 36% of US employees are currently engaged. 3 Benefits of Employee Engagement Companies often neglect employee engagement because it isn’t easy to see with conventional reporting metrics. Share three pieces of company-brand content. Why do we follow that rule?

Engagement 62

Engagement Social Media How To Curation 62

Sprout Social

SEPTEMBER 30, 2020

The types of conversations and topics you’re interested in and the tone in your Tweets will help you attract an audience whose views align with yours. Additionally, engaging with your audience’s replies and mentions also improves your chances of showing up in non-followers’ feeds. Cultivate a brand community.

Twitter 140

Twitter Survey Trends Hashtag 140

Sprout Social

DECEMBER 7, 2021

More businesses will hire for social support and community management roles. Nearly one in two businesses anticipate that social media will become their primary external communications channel within the next three years. When it comes to researching your target audience, your own social feed will be your greatest asset.

Social Media 145

Social Media Marketing Social Media Management Trends 145