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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. Understanding the needs of humans, rather than computers is the essence of Wikibrand success.

Review 142
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I Tried LinkedIn Premium as a Creator — Here’s My Honest Review

Buffer Social

I went with that plan to ensure this review was as comprehensive as possible. From there, click on ‘Show more Premium analytics’ to get a breakdown of the top companies, locations, and industries who have looked at your profile. I’m based in South Africa, so the pricing is in South African Rand (ZAR). 

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Today Owned Media includes digital content, and the central hub is usually the company website. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape.

Marketing 367
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New Social Media Advertising Strategies for 2023

Webbiquity SMM

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. The success of live video initiatives makes it clear that consumers want to see the faces behind their favorite companies.

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How To Create a Strong Social Media Advocacy Program

Hootsuite

Leaving positive reviews on your website. In short, an engaged community leads to better sales outcomes. Here are a few ways in which brand advocates can help you build your business: They leave positive reviews. Reviews from real users provide useful information for potential customers. Start with your goals.

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Socialnomics Book Review | jasonyormark.com

Jason Yormark

Seeing as it is freshly released, I thought it might be useful to get a review out there for potential readers. I recommend The Social Media Bible or The New Community Rules: Marketing On The Social Web if you are looking for a resource like that. Related posts: Social Media Book Package Giveaway!

Review 209
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Training Your Workforce for ChatGPT: A Comprehensive Guide

Convince & Convert

More than 92% of Fortune 500 companies are using ChatGPT. How AI is affecting workers and companies is nuanced and requires high-level thinking. Companies that best adapt to AI impacts will consider and respond to all of these considerations. Do you have company guidelines for AI use? Adapt for your use as needed.

Training 151