Buffer Social

DECEMBER 3, 2020

Their strength is in their community. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. It’s a great tactic!

Communities 81

Communities Engagement Community building Instagram 81

Buffer Social

DECEMBER 14, 2023

Much like Instagram carousels , they tend to be very appealing because they differentiate from the other types of content you might come across on your feed.   Why this works : The carousel is visually appealing, and the information is presented in a concise, easy-to-understand format.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Convince & Convert

NOVEMBER 7, 2013

In celebration of reaching 300,000 followers on LinkedIn , L’Oréal is taking a unique approach to activating its community with a new, “Are You IN?” The ten best IN moments will also be shared on the L’Oréal company page at the end of the campaign. . L’Oréal does a great job of this on their company page.

LinkedIn 137

LinkedIn Communities Campaign Curation 137

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Read Part 1 here. See [link] for a quick overview.

Communities 221

Communities Collaboration Statistics Lurker 221

Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.

Social Media 120

Social Media Survey Education Team 120

Dave Fleet

NOVEMBER 9, 2016

In essence, Richard argues that while Hillary Clinton took a top-down, hierarchical approach to communication (via the mainstream media), Trump’s use of social media enabled him to go direct to his base and to communicate without the filter of the media. If you haven’t already, you should check it out.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Webbiquity SMM

MARCH 31, 2020

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Saying It Social

APRIL 11, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Social Networking For a Cause: The Power of Online Communities I’d like to use this blog post to step out of our social-networking-for-business mentality and talk a little bit about using social networking for special causes.

Social Networking 178

Social Networking Communities scribd StumbleUpon 178

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. And for another, the business community seems to like it too. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK?

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Sherrilynne Starkie

OCTOBER 15, 2018

A client recently asked me to explain it to senior management and what follows is summary of my presentation. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors for example. Google is prescriptive about how to present information.

Marketing 199

Marketing Syndication Adwords Social Media 199

Mindjumpers

JUNE 5, 2012

How Threadless Engages its Community on Instagram. The community-based t-shirt company Threadless is a crowdsourcing business whose design is created and chosen by the online community. Threadless post regularly but without spamming their followers’ feeds.

Engagement 277

Engagement Instagram Crowdsourcing Upcoming 277

Ignite Social Media

JULY 15, 2022

You’re already seeing competitors like Facebook and Instagram adjusting their app experience to include “For You feed” lookalikes by adding Facebook and Instagram Reels. Early in the presentation, it highlighted the apps’ rapid growth and success due to its priority on content creation and its creators. According to eMarketer, 24.8%

Affiliate marketing 91

Affiliate marketing Instagram Feed Feedly 91

Buffer Social

OCTOBER 1, 2018

For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). The Facebook algorithm consists of four key components that organize the content people see on their News Feed: inventory, signals, predictions, and relevancy score.

Organization 108

Organization Flipboard Social Media Company 108

Akamai Marketing

MARCH 23, 2011

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. Understanding the needs of humans, rather than computers is the essence of Wikibrand success.

Review 142

Review Company Klout Policies 142

Buffer Social

MARCH 6, 2023

Instagram announced Collab posts in late 2021 and said the feature would allow for two accounts to share a Feed post or Reel. Gain more followers – since you’ll be showing up in more feeds through Collab posts, your brand will be introduced to new people, and this can be a great opportunity to gain new followers.

Instagram 111

Instagram Social Media Strategy Collaboration 111

Ignite Social Media

MAY 4, 2020

The feature was the first step towards community sharing on the app, allowing users to post public content for friends to view for 24 hours. Brand Marketing Opportunities: Instagram Story Ads – just as you would run a promoted post in the feed, you can do the same in Instagram Stories. Source: Statista.

Social Media 121

Social Media Brands Content Real Estate 121

Sprout Social

OCTOBER 5, 2021

Posting a Tweet that gives a vague indication that your company is committed to “doing the work” isn’t going to cut it. Patagonia is revered as one of the best companies that mixes business with activism and it’s easy to see why by looking at their social feeds. Consumers are quick to see right through hollow brand activism.

Brands 107

Brands Marketing Apparel Issues 107

Mindjumpers

JUNE 25, 2012

The report presents how companies should focus on engaging fans and sharing relevant content in order to successfully manage a Facebook page. And not least reaching people with relevant content in their News Feed, where they spend the highest percentage (40%) of their time on the platform. It’s all about planning!

Report 277

Report comScore Marketing Groups 277

Sprout Social

NOVEMBER 21, 2022

The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services. Who they are: Headquartered out of Nova Scotia, Dash Hudson is a social entertainment marketing software company. Dash Hudson. meccabeauty.

Case Study 112

Case Study Marketing Directory Retail 112

Dave Fleet

NOVEMBER 9, 2016

In essence, Richard argues that while Hillary Clinton took a top-down, hierarchical approach to communication (via the mainstream media), Trump’s use of social media enabled him to go direct to his base and to communicate without the filter of the media. If you haven’t already, you should check it out.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Buffer Social

JUNE 16, 2022

It’s not uncommon for recruiters and the companies they work for to dive into a candidate’s social media to look for red or green flags – whether this is ethical or not is still debatable. The idea behind the platform is that careers and work have evolved, so the ways we present ourselves should as well.

Social Media 118

Social Media How To LinkedIn Authentication 118

Hootsuite

FEBRUARY 1, 2022

Also use it to track results and present the plan to your boss, teammates, and clients. The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. Want to diversify your company ad budget and try a new channel?

Marketing 102

Marketing Authentication Template Templates 102

Ignite Social Media

OCTOBER 7, 2016

In the throes of perhaps the most controversial election season in decades, it’s nearly impossible to be present on a social media channel without seeing election and political topics trending or being shared in our feeds. Take our own company for example, Ignite Social Media. Tis the season for debates, politics and elections.

Brands 141

Brands Policies Guidelines Conversation 141

Buffer Social

MAY 25, 2023

Josh earned his founder title with Referral Rock , a software company that eases the process of collecting referrals. Let the work you already do, feed your content Across the different titles, formats, and styles of content that Josh works with, he’s found balance by thinking of each thing as part of a Venn diagram.

Social Media 83

Social Media Content Newsletter How To 83

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for brands and businesses aiming to cultivate a community.

Groups 111

Groups Groups Communities Organization 111

SocMed Sean

MAY 30, 2018

Today’s guest post comes from Eric Czerwonka , an entrepreneur and co-founder of Buddy Punch , a software company founded in 2013 that provides time tracking solutions for startups, companies with employees, as well as anyone with a remote team to manage.

Social Media 232

Social Media Hashtag LinkedIn Instagram 232

Social Media Strategies Summit

JANUARY 3, 2019

They aim to inspire people to think about everything they could do with a suitcase, positioning the company as more of a travel brand than a luggage one. With 400,000+ members around the world, the coworking brand has a global community of users built into their business model. It also drives engagement, posts with UGC have a 4.5%

Instagram 139

Instagram Brands UGC Travel 139

Ignite Social Media

DECEMBER 20, 2021

Keep your creative brain turned on while you browse your own feeds and remember that you can be inspired by the things you love — songs you like, shows you watch, the things you scroll past. It’s up against everything else you see on the feed — from the Disneys and NIKEs of the world to your coworker’s dog and your friend’s kids.

Social Media 184

Social Media Strategy Team Compete 184

Idaconcpts

FEBRUARY 15, 2013

With the growth of smartphones, companies are focusing to increase their brand visibility and sales through smartphone apps. Here are some innovative apps that can legitimately increase a company’s brand presence as well as sales. Yelp has a huge community, and the reviews on the site are read seriously. DoubleDutch Events.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Oktopost

APRIL 30, 2020

Attendees can connect and converse with each other in the event feed. This engagement channel can potentially be an invaluable tool in networking and community-building. A LinkedIn Event organizer either be an individual profile or a company; page admins can create events for company pages. Why Use LinkedIn Events?

Eventful 128

Eventful LinkedIn B2B Microsoft 128

Sprout Social

JULY 6, 2020

People expect the companies they shop with and the organizations they support to take a stand—in fact, 70% of U.S. However, as God-is Rivera, Twitter’s Global Director of Culture and Community, recently wrote: This is not a fad or a ‘moment.’. consumers say it’s important for brands to take a stand on social and political issues.

Strategy 145

Strategy Social Media Organization Education 145

Waxing UnLyrical

AUGUST 18, 2014

Why: The new roles and responsibilities of the modern-day communicator can seem daunting. 4 content creation tips for B2B software companies. FIR Presents Inside PR 375: During a crisis, don’t leave your customers in the dark. Deirdre Breakenridge offers some pointers on facing this challenge with a positive attitude.

B2B 187

B2B Collaboration Consultant Flickr 187

Convince & Convert

MARCH 8, 2012

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. The RSS feed is: [link]. Today, on the show, in just a moment, Jonathan Wichmann from the Maersk Line, which is the world’s largest container shipping company. Listen Now. ” Bull!

Company 120

Company Instagram B2B Survey 120

Social Media Strategies Summit

NOVEMBER 14, 2019

Members also include 92% of Fortune 500 companies, 90 million senior-level influencers, and 63 million decision-makers. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. 3 Best Buy Shows They Have Heart. and “This is great advice.”.

Class 100

Class LinkedIn Brands Microsoft 100

Sprout Social

MAY 26, 2022

“While other social platforms require adaptability in order to share the latest information from your company, TikTok also requires you to stay up to date on the latest memes and trends so you can incorporate them into your content,” McNitt notes. BehindTheScenes. FlipTheSwitch. LearnOnTikTok. One study found that TikTok shoppers are 1.7

Examples 141

Examples Campaign Tips UGC 141

Proactive Report

MARCH 27, 2020

Now is the time to be more present and add as much value to your customers and followers as you can. Articles on Ad Age and Forbes showcase past examples of how brands navigated difficult situations by being present and actionable. While they’re online, they’re also going to be checking their social feeds.

How To 90

How To Health Care Skills Small Business 90

Later

JUNE 28, 2021

Unlike consumer-facing companies, which have broad audiences and can market to the masses, B2B companies (such as software, manufacturing, or even advertising businesses) have a more niche audience. With over 750 million members, LinkedIn is a massive global community of professionals, many of whom are company decision-makers.

B2B 88

B2B LinkedIn Marketing How To 88