Oktopost

APRIL 2, 2020

And communicating the insights can be even harder. . Luckily, for those struggling with this, a good social media reporting strategy can help you make sense of all this. Social reporting in your social media marketing strategy. Social media reporting helps solve two problems. How much value it’s bringing to the company.

Report 126

Report Social Media Tools ROI 126

Buffer Social

JUNE 18, 2018

. “We love coffee, but we love community and people more.” ” This Foster Coffee Company credo isn’t just a brand statement. We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business. Making decisions with data.

Communities 95

Communities Company Social Media Case Study 95

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Social media in a mid-sized company is no longer one person. Typically, most companies find they need at least a social media manager and a community manager. Where do they fit in a company?

Social Media Management 112

Social Media Management Communities Social Media Skills 112

agora pulse

AUGUST 22, 2019

People are forming real relationships on this platform—but managing all those relationships within a community of peers, employees, potential job applicants, and potential clients can be tricky and overwhelming. Personal and Professional Profiles: Why Both Make Up Your LinkedIn Community. You can use the labeling feature for this, too.

LinkedIn 105

LinkedIn Communities How To Applications 105

Later

AUGUST 10, 2020

While they might not always be obvious, there are tons of great Instagram features for small businesses that can help you grow online. Whether you want to strengthen your community, build brand awareness, or even make e-commerce sales, there’s an Instagram feature to help you achieve your goals. Ready to get started?

Small Business 103

Small Business Features Instagram Badge 103

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. What is the purpose of Black History Month? As an employer, you are bringing in diversity through many layers.

Social Media 111

Social Media Authentication Communities Campaign 111

Oktopost

NOVEMBER 22, 2023

Facebook: With the ability to refine your audience targeting with Facebook Ads and create Facebook groups for customer support, Facebook is another popular platform for B2B marketers to raise brand awareness and build an online community. Facebook is a solid social media platform to focus your community-building efforts.

B2B 117

B2B Trends Social Media UGC 117

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Convince & Convert

FEBRUARY 21, 2024

More than 92% of Fortune 500 companies are using ChatGPT. How AI is affecting workers and companies is nuanced and requires high-level thinking. Companies that best adapt to AI impacts will consider and respond to all of these considerations. Do you have company guidelines for AI use? Adapt for your use as needed.

Training 152

Training Policies Team Guidelines 152

agora pulse

AUGUST 12, 2020

From introducing brands to new customers to selling products and growing loyal communities, Pinterest is designed to help companies of all kinds grow. But if you want to get the most out of Pinterest , you should know how people use it and how your brand can take advantage of its many features. Pinterest Has Enormous Reach.

Report 105

Report How To Analytics Social Media Management 105

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Buffer Social

MARCH 15, 2017

The story format, originated and made famous by Snapchat , has been on Facebook’s radar for some time, with the Menlo Park-based company first testing a Snapchat Stories clone within Messenger in September 2016. At the same time, sharing of news articles and other outside links increased, The Information, a tech news site, reported.

Features 111

Features Facebook SMS Instagram 111

Sprout Social

JUNE 13, 2023

I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections. In 2021, the company incorporated the Smart Inbox and Publishing add-ons.

Atlassian 101

Atlassian ROI Social Media Collaboration 101

Sprout Social

MAY 28, 2020

Managing your community and monitoring social for all campaign mentions and engagement opportunities. Reporting on your campaign’s performance to your boss, client or other marketers. Plan tags and tracking now to report more effectively later. Plan tags and tracking now to report more effectively later.

Campaign 87

Campaign Report Social Media How To 87

agora pulse

JULY 12, 2018

So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. So, with that in mind, I’m going to tell you 13 YouTube community building hacks you never knew about. It sounds basic but branding your channel properly is one of the most important steps you need to take to build your community.

Community building 90

Community building YouTube Communities Influencer 90

Buzz Marketing for Technology

SEPTEMBER 17, 2015

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social. Focus on the core program and get that right before scaling to social media.

Liveworld 100

Liveworld Company Storify Microsoft 100

Unmetric

NOVEMBER 11, 2016

One of Cigna’s most engaging Tweets from September featured TV doctors from shows like House, Scrubs and Grey’s Anatomy. This is a great way to showcase your company as a community. Moreover, the people associated with their employees on Twitter get to hear about the company. CignaFoundation https://t.co/ei2gOnHca6

Social Media 95

Social Media Report Insurance Hashtag 95

Hootsuite

NOVEMBER 28, 2022

But Reddit isn’t the best place for every company. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022.

Reddit 100

Reddit Brands Meme Forums 100

Later

MAY 28, 2021

And with new interactive features , there’s never been a better time to include it in your social media strategy. Creating content that features testimonials — whether through a quote post or video — can strengthen your credibility and build trust. LinkedIn Marketing Tip #3: Use Data to Tell Your Story.

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

Sprout Social

FEBRUARY 15, 2023

Fifty-three percent of consumers say brands that issue statements in support of racial equality need to follow it up with concrete action , according to an Edelman report. Some brands are leading the charge by creating initiatives and campaigns centered around content creation, storytelling and featuring Black talent.

Collaboration 98

Collaboration Brands Press Release Communities 98

Hootsuite

DECEMBER 12, 2023

Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. But how do you know if your content is enhancing what people think about your company?

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Oktopost

MARCH 4, 2024

But the pressure to innovate is just one of the many challenges SaaS companies face. In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. What is B2B SaaS Marketing? billion by 2030.

B2B 62

B2B Strategy Marketing Case Study 62

agora pulse

SEPTEMBER 16, 2020

Mercedes Taylor: The Lone Star College System, located in the greater Houston, Texas area, is one of the largest community college systems in the United States, providing comprehensive educational opportunities and programs to enrich lives. It became evident that the cost for Sprout Social far exceeded the available features.

Social Media 119

Social Media Social Media Management System Publishing 119

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Understand your new competitors The 2023 State of Social Media report also shows 92% of leaders say social data will have a positive impact on improving competitive positioning.

Brands 115

Brands How To Authentication Collaboration 115

Sprout Social

AUGUST 10, 2022

A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. Choose an influencer marketing software that fits your budget while giving you the features you need. Does the tool have all the features you need? Does it offer analytics and reporting? Key features.

Influencer 113

Influencer Tools Marketing Software 113

Sprout Social

DECEMBER 6, 2023

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. HIPAA regulations also mandate healthcare companies carefully manage customer interactions on social media—which includes preventing patients from sharing PHI, and deleting it if they do.

Social Media 104

Social Media Privacy Insurance Guidelines 104

Keyhole.co

APRIL 3, 2024

Twitter, or X as it’s now known, is full of features designed to boost your marketing efforts. Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities? It should mirror your company ethos and identity.

Strategy 52

Strategy Twitter Tips Marketing 52

Hootsuite

OCTOBER 11, 2022

It can happen when an account posts sensitive content or enters a gray area of the platform’s Community Guidelines. Instagram references this power in their Community Guidelines: “Overstepping these boundaries may result in deleted content, disabled accounts, or other restrictions. ”. Don’t violate the community guidelines.

Instagram 117

Instagram Guidelines Hashtag HootSuite 117

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Discover how to create effective reports and find the best social analytics tool for your brand. How Do I Report Social Media Analytics? What Does a Social Media Report Look Like?

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

AUGUST 21, 2023

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. Why AI ethics matter Companies are already investing in AI, but the difficulty is ensuring responsible use.

Marketing 89

Marketing Privacy Policies Issues 89

Social Media Strategery

MARCH 8, 2011

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. The Internal Community Manager wears many hats. With the growing ubiquity of Enterprise 2.0

Communities 137

Communities Wiki Yammer Forums 137

Sprout Social

JANUARY 9, 2024

According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data. Audience research Every audience is different.

Social Media 124

Social Media Sentiment Data Team 124

Sprout Social

OCTOBER 10, 2023

But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of their social media strategy. Several had never been to a brand trip before.

Examples 126

Examples Influencer Campaign Marketing 126

Sprout Social

FEBRUARY 1, 2024

For example, productivity and note-taking app Notion’s new Calendar feature faced user access issues due to authorization errors. Create reports to surface findings to the company Creating reports to communicate social’s impact connects conversational data to your overarching business strategy.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Buffer Social

NOVEMBER 13, 2023

  Getting your brand featured on their site is hugely beneficial beyond just the additional eyeballs.   “Black Friday deals may satiate momentary desire, but their impact on the planet is a lot more long-lasting,” said the company in a release. The company reportedly made over $70,000.

Examples 92

Examples Campaign Discount Marketing 92

Sprout Social

JULY 28, 2022

Our #1 Most Requested Feature is Here. Here are the methods I use to generate fresh content ideas that support Sprout’s social media video strategy and company-wide goals. To source ideas for these videos, we look at new and existing campaigns, upcoming feature launches and other high-priority business updates. Published on.

Template 97

Template Templates Social Media Video 97

agora pulse

JULY 23, 2020

And social media managers have to do all that while they keep up with ever-changing social media features and algorithms. For a company to ask one of its team members to tackle this is too much if they’re in any other role in that company. It’s actually extremely important that a company doesn’t do this.

Social Media Management 137

Social Media Management Skills Social Media Campaign 137