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Open Community Case Study – GoPlow

SocialFish

Community: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. Brian believed they couldn’t do that until they had a open community website generating solid content. In terms of community metrics, I don’t track that info at this point.

Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. Featured Services. Great companies run SAP, not just great big companies. Magazine.

5 Ways to Grow Your Instagram Following and Build Community

Convince & Convert

What’s the secret to building a thriving community on Instagram? And today, I’m going to show you some of my favorite strategies for creating an engaged and growing community on Instagram using some advanced tricks of the trade.

Fast Company Pulls a Fast One

Janet Fouts

Fast Company has been a darling of the geek set since it first launched. The magazine is full of the coolest gadgets, the hippest companies and really good information and the website is a vibrant community. Like Fast Company’s reputation.

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. The types are: Distributed Research Centers, Shared Instruments, Community Data Systems, Open Community Contribution Systems, Virtual Communities of Practice, Virtual Learning Communities, and Community Infrastructure Projects. Community Data Systems. Virtual Community of Practice.

264: How One Blogger Builds Engagement and Makes a Difference with Online Community Events

ProBlogger

The post 264: How One Blogger Builds Engagement and Makes a Difference with Online Community Events appeared first on ProBlogger. She contacted anyone and everyone for help – bloggers, friends, influencers and magazines. Uppercase Magazine.

How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Are you involved in setting the direction for your companys IT budget or strategy? Apply today for a FREE subscription to CIO Magazine! Subscription Services » Reprints » Feature. How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. Recruiters with positions to fill see instant benefits when they get on-the-spot help from people theyve never met but who work for the same company.

Big data: seeing the forest and the trees

Sherrilynne Starkie

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. He then collaborated with a magazine to create a data map of his life. “In Luckily, this data integration feature has now been disabled by Foursquare.

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Blog Design for ROI Rule #3: Shower Attention and Appreciation On Your Community

ProBlogger

Today we’ll talk about integrating your community into your design. One of the great benefits is that an engaged community promotes your blog, providing word of mouth marketing. How do you show that you care about your community? The company now employs 40 of these people.”

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page.

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Association Social Media: The CFA Institute

SocialFish

————– Today’s interview features Len Costa, Head, Communications & Content Strategy for the CFA Institute. 5) Is community management (group moderation) part of your responsibilities?

Association Social Media: National Business Officers Association (NBOA)

SocialFish

Our website also has a private social community, hosted by Higher Logic, called NBOA Connect. NBOA’s LinkedIn Group , Company Page and the CEO’s personal profile have some of the organization’s highest followings, but yield very little data. Featured From the Trenches

Shifting Focus From The Traditional Marketing Funnel To Personalized Messaging Using Social Media

SocMed Sean

More and more companies are waking up to the fact that they can connect with their consumers via digital channels with more impact and for significantly less budget than traditional television, radio and print approaches.

The Long Tales - The Best In Business Innovation Content - Issue #5

Twist Image

A leader of the free world is stripping down one of the biggest companies via Twitter (slicing billions from their market cap). Beverage Company Califia Farms Publishes Branded Magazine 'Pour Over' - MediaPost. It's a magazine with a focus on coffee culture and plant-based lifestyle. All of this, brought to you by the nut-beverage and coffee company Califia Farms. That's why McKinsey calls this feature, Five Fifty. Which company? magazine.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations.

A digital media framework for smart marketing communications

Sherrilynne Starkie

LinkedIn is introducing more social features and is becoming more content friendly. Magazine reading time down 77.5 Before 2005 this would have included customer magazines, flyers or newsletters. Company employees as ambassadors for example.

Influencer Engagement: Finding a Fit

Waxing UnLyrical

Your community, your influencers and your customers define your brand. manual social media searching, local news, niche publications, community events, etc., Guest post by Lauren Lawson-Zilai.

NBC Targets Local Markets on the New Digg

Adam Sherk

Lauren: Our team started the NBCLocal account a little over a year ago because we wanted to be part of the Digg community in the most transparent way possible, and we wanted to connect the national and international Digg community with interesting local stories.

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Why Social Media Inactives Have No Impact on Social Business Value

Akamai Marketing

But no one tracks how many subscribers never actually open a magazine. Social media platforms aren’t ripping off their investors or advertisers anymore than any other media company who places its value on subscribers. It’s differentiating feature: it’s a form of conversation. To know your people truly, not just in the way the media company wants you to see them. . Community Opinion social media Vent

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

Nissan is one of the few multi-national car companies with a dedicated Hispanic presence. That means money is being sent to TV, newspapers, magazines, outdoor, and even radio advertising before it’s getting spent on Internet advertising. Erich Marx, Nissan @emarxe.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. And while I don’t have any issues with those sites (in fact I wrote about Facebook marketing in-depth here), but is treating social media like a checklist really the best possible solution for your company?

How Glossier Built a Cult Following on Social Media

Unmetric

The sought-after and celebrated cosmetics company originally started off in 2010 as a beauty blog called IntotheGloss.com started by Emily Weiss, a former styling assistant for Vogue. The brand is featured not just in user tweets, but also mentioned by fashion magazines and journals.

The Continuing Evolution of the Indian PR Landscape

Waxing UnLyrical

Just this past month, #GoogleHouse was a fascinating press event where updates about Google’s new product/features were unveiled. many brands have started interacting with their audience through such chats, helping them form a community of evangelists over time.

This Week’s Awesome Association PR and Communications Jobs – March 16

SocialFish

Duties include pitching reporters, drafting press releases and feature stories, managing the association’s social media accounts, building media lists, and other responsibilities that will grow your knowledge and career skills. vibrant, healthier, and involved communities.

Cyberbullying and blogs – a case study Mumbrella

Laurel Papworth

Note to bloggers: if you point out fallacies in the way companies do marketing, PR and so forth, you can have pretty intense debates. People can also be bullied online by groups of people such as class groups or collective members of an online community. What is a cyberbully?

Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. Starbucks could use their SDN to reinvent themselves as a key member of any local community, and not as a coffeehouse, but as the best-possible advertising platform available in every city and town in the country.

Story And Conversation: Pin It To Build A Brand

Firebelly

It’s the digital equivalent of ripping something from a magazine and posting it on your bedroom wall or bulletin board. It engages users with a behind-the-scenes look into the process behind a company or person.

How to Host a Successful Instagram Takeover in 7 Easy Steps

Hootsuite

Look at what other companies they’ve worked with in the past. Likewise, the Auckland Zoo hands over its account to staff for in-depth features on animal habitats. Will there be interactive features, like a Q+A? Perfect alignment between the host and the company.

Monday Roundup: Integrated Communication Case Studies

Waxing UnLyrical

This week, we feature seven such case studies from both sides of the pond. 3 Ways a B2B Software Company Improved Its Integrated Communications.

Why AAA Should Be Worried About Getting a C- From Me

Waxing UnLyrical

We don’t get the magazine, don’t really have a use for the various discounts, are very happy with GEICO so don’t plan on switching from there … So why are we dropping a hundred+ bucks on AAA?? A couple of days ago, I received a membership renewal notice from AAA.

Seven Tips For Jumpstarting Your Visual Storytelling Strategy

Convince & Convert

Similar to how people grow relationships with each other, visual storytelling offers companies meaningful opportunities to deliver positive experiences that build brand awareness, trust, loyalty and engaged communities.

Why Reddit Continues to be Relevant

Idaconcpts

The site was down for most of the day, leaving people unable to either search it or use it, and very few of the site’s visitors enjoyed the interface and feature changes which came along with the update.

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Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo

Waxing UnLyrical

Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world. They have us out to events, feature us on their website, and always support us.

The 21 Best Content Curation Tools

Webbiquity SMM

And there’s another handy new feature called Highlights. This works much like the highlighting feature in Kindle…it acts more like a news curator than a compiler — and there are plenty of aggregator apps out there — but it’s a fast way to check out what others are reading, too.

10 Brands Killing It On Instagram in 2016

Talkwalker SM

We love the colors present in their pictures, as well as the way the present their various destinations and feature members of their team throughout the account. How do you present an online financial company such as Paypal on social networks?

7 Instagram Influencer Marketing Tips for the Holiday Season

Later

The jewellery company partnered with Jaci Marie Smith and her husband, Leif Carlson , to create a “Holiday Love Story”: View this post on Instagram. Many businesses promote some sort of gift set or focus on a featured product during the holiday season.

Ultimate Guide to Instagram For Fashion

Later

A fashion-forward Instagram strategy can drive traffic, make sales, and attract a loyal community of followers. Check out these popular tips, tricks, and industry-favorite features to help you create your own successful Instagram for fashion marketing strategy! . Product features.

10 Ways Brands are Using Instagram Highlights

Later

You can use Instagram’s new shoppable stickers feature ! Unlike the See More feature, you don’t need 10,000+ followers to use shoppable stickers. The fashion and lifestyle magazine is continuously creating new highlight categories for the topics they write about. .

What is Social Proof and How to Use it In Your Marketing Strategy

Hootsuite

So make sure you are prominently featuring a few positive ones. But while most of us tune out commercials immediately, 87% of Millennials are happy to watch videos that feature product demos or sponsored content. What is social proof?

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers. Paul Pioneer Press as well as the Features/Travel editor for the newspaper.

Coca-Cola’s New Corporate Website Aims to Refresh the World Through Storytelling

Convince & Convert

Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “ Coca-Cola Journey ,” as a highly visual, sharable digital magazine. Yes, even with less branded lifestyle content alongside company news.

Work from Home Jobs

SocialFish

All the job listings are screened so as to ensure there are no scams, which is a very nice feature. Most professional journalists and top news companies use the site. The first step, however, is to create an account with the company. Most companies have an online presence.