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Fashion Retailer, Altar’d State, Named Finalist at Social Media Buzz Awards

Ignite Social Media

The Social Media Buzz Awards celebrate the best individuals, agencies, companies, brands, and organizations across the social media spectrum. As a women’s fashion retailer, the brand’s mission is their strongest point of differentiation among their competitors in the fashion space.

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Ultimate Guide to Instagram For Fashion


When it comes to brands using Instagram for fashion, it’s a fast-paced, competitive world that has tons of business benefits. . A fashion-forward Instagram strategy can drive traffic, make sales, and attract a loyal community of followers. How Fashion Brands are Using IGTV.

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Activating Your Social Media Second Team

Social Media Strategery

Welcome to the world of Community Managers, New Media Directors, Chief Community Officers, and Chief Social Media Strategists. That’s why these people MUST learn how to identify, develop, and empower their second team. What’s a “second team&# you ask?

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How OWN Creates Community and Multi-Platform Success With Social Video

Social Media Strategies Summit

To reach their goal, LeBas and his team realized Super Soul Sunday had to become a multiplatform brand. But if you don’t ask the question, the answer is always no.” — Brandice Daniel, founder of Harlem’s Fashion Row. The Know: An OWN Community.

How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. We see blogging both as community building and as a function of being a web based business. Community If people are paying attention, and connecting with one another around your content, you have attained success. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Fastrack Adopts Social Media

The Marketing Blog

Yeah, I am talking about embracing of social media by Fastrack,a leading youth fashion brand by Titan. Really great to see an Indian company using my favorite platform As far as the blog is concerned I’d personally love to see more stories behind the development of these two fantastic products ‘Bikers’ and ‘NEONDISC’ The Flickr stream has the entire collection of Eyegear and Watches.

How to Derive Inspiration from an Active Fan Base

Convince & Convert

Seeing how fans interact on Facebook, Twitter, and Instagram lets her team take a real temperature on Dunkin’s brand advocates. Jeff agrees, pointing out that each time someone patronizes a company, it gives them the opportunity to interact with the brand.

Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently.

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How Localized Social Media Drives Personalized Connections

Convince & Convert

Read on for the highlights of how these Pros maintain a local feel for their brands, even when the companies are national or global. His team is structured in such a way that “City Planners” are responsible for creating hyper-relevant content for local markets.

Listen Smarter: How to Balance Proactive and Reactive Listening on Social

Convince & Convert

Frank Eliason , author of the new book At Your Service and Director of Global Social Media for Citi , joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter.

Don’t Get Caught Up In Tactics – Keep the Customer in Mind

Convince & Convert

Dave Morse , Online Marketing Strategist for Delta Faucet , joins the Social Pros Podcast this week to discuss the lessons he’s learned at Delta surrounding keeping his team nimble, knowing your audience, and how important it is to balance traditional marketing with social.

Social Pros 29 – Lauren Vargas, Aetna

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. For early stage and start up companies there’s an analogy of alignment.

Listen Smarter: How to Balance Proactive and Reactive Listening on Social

Convince & Convert

Frank Eliason , author of the new book At Your Service and Director of Global Social Media for Citi , joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter.

This Overlooked Marketing Strategy Can Help You Succeed in 2019


Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead.

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Why Social Media is Scary | Social Media Strategery

Social Media Strategery

Home About Me Speaking Legal-ese My Team Gov 2.0 Development Social Media Why Social Media is Scary Sun, Jan 11, 2009 Best Of , Social Media As one of my company’s social media leads, I’ve had the opportunity to speak with a wide range of people about social media.

Why You're the Key to Social Media Success

Convince & Convert

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. How can you instruct your team to implement and operate something that has so much potential to immediately win (or lose) customer hearts and minds, if you’ve never used it yourself? Would a company launch a major television campaign if the CEO had never watched TV? Most B2B companies have fewer customers, so the opinions of each are magnified.

Day One: Mirum

Twist Image

As someone who has both published magazines and worked as a freelance journalist, there was something (deep inside of me) that wanted to use technology to share both the process of what we were going through as a business and how we - as an agency - felt about technology, brands and building a semblance of community. I fashion myself as a humble and quiet individual, but these articles make me want to scream, "look at us!!!" We''re much more than a team. community.

15 Innovative Brands Using Technology to Power Their Content


The apparel company uses AI for purposes that extend beyond product innovation. For instance, Under Armour developed an AI program that scanned visitors of the NYC Fashion Week to discover the guests who were the least dressed up. Engaging the community has never been more efficient.

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Association Social Media: The CFA Institute


When I joined the organization in 2009 as the first director of social media, I sat within our educational products division, alongside product specialists and our multimedia publishing team, which produce a range of print and digital editorial and learning resources for investment professionals.

Ultimate Guide to User-Generated Content


Building a loyal fan base and community around your brand. UGC Best Practices #5: Encourage UGC That Builds Community. Off the back of their successful campaigns each year, Apple hosts a monthly community challenge to encourage their community to keep the #ShotOniPhone hashtag strong.

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Managing Social Media Campaigns


One of the reasons most companies are adopting social media marketing is that over 60% of people who use social networks admit that they will engage positively with a brand and its products after recommendations from friends on social networks.

Four Points to Remember When Adopting a New Social Network

Waxing UnLyrical

Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective. Guest post by Harrison Kratz.

The Best Instagram Stories of 2019

Buffer Social

Tastemade is a community of food, travel, and design lovers. These Stories piece together dozens of photos in stop-motion fashion — each photo just a slight movement ahead of the previous. Our next pick is from another cookware brand, or rather, from its parent company.

The Ultimate Guide to Instagram Hashtags in 2019


The Ultimate Guide to Instagram Hashtags in 2019 will help you understand everything you need to know about using Instagram hashtags to get more followers, improve your posts’ engagement rates and build a community around your business. . Community Hashtags.

Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

The Impact of Culture survey below highlights the importance of cultural relevancy and shows how this can be achieved with “giving back to the community” being the most popular suggestion. The company had a 1,000% increase in mentions of the Double Pop between June and July and 99.9%

How to Be Great at Social Media for Financial Services

agora pulse

The industry has seen an average year-on-year growth of 31% on social media with companies waking up to the fact that a digital presence is good for business. Agorapulse provides easy reporting for financial services companies and also allows for an approvals hierarchy.

Where is the Instagram Aesthetic Headed in 2020?


To help you map out what 2020 could look like for your brand on Instagram, we teamed up with Erin Dykstra from Something Social LA , Micah Heykoop of Matte Black , Jordan Hughes, Social Media Lead at Ritual. . The Later team fell in love with the app last summer: .

The Most Engaging Industries on Facebook and What to Learn from Them


Tweet As consumers in social media, we rarely go look for information on company websites. Rather, we go to a brand’s Facebook page, since it’s much easier for us to communicate with companies where we are already spending so much of our time online.

How to Stay Relevant in an Algorithmic Instagram Feed

Convince & Convert

While this is something that its sister company, Facebook, has done for a while, it didn’t stop people from freaking out. To demonstrate this, let’s take a look at some of the culture-based communities I’ve identified using Affinio , the marketing intelligence platform.

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7 Brands Achieving Killer Results on Facebook

Social Media Strategies Summit

This type of content doesn’t require a big budget or a marketing team, but it does require their officers to put themselves out there and be a little vulnerable. Posts spotlighted both the childhood cancer community and company initiatives in a way that made viewers want to keep watching.

10 Brands Killing It On Instagram in 2016

Talkwalker SM

As a fashion brand, it’s hard to stand out on Instagram because of the amount of competition – retail and luxury brands are the most represented sector on the social network. How do you present an online financial company such as Paypal on social networks?

The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States.

9 Popular Instagram Trends of 2019 (So Far)


My mind flooded with all of the things my team member would think when she saw me. The fashion and lifestyle brand is a pioneer within the body positivity and inclusivity movement, and their followers adore them for it: .

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Target Introduces #SummerUp Decision Maker on Vine

Convince & Convert

Simply view Target’s #SummerUp decision maker on the company’s Vine account for a fun idea. The number of options Target’s team was able to fit into the video is impressive, creating an animation like quality that’s simple and easy to understand.

The Ultimate Guide to Writing Good Instagram Captions


So if you feel like you're kicking and about to sink under or you're exhausted from the struggle or you're just about to dive in and anticipating the hustle it'll take, welcome, you're in good company here. Lots of eco fashion, beauty and lifestyle goodies.

The Ultimate Guide to Spark AR Studio for Instagram


Ahead of last year’s Paris Fashion Week, Off-White rolled out an effect that allowed users to “try on” sunglasses from their collection, as well as adding other effects, like Off-White’s famous branded quotation marks. #2:

Four Elements of a Wildly Successful Digital Brand


Branding is a communication of a company’s core values. Stories have been a part of shaping communities and cultures for generations and generations. One of the best examples of how narratives enhance the look of a brand is Airbnb’s community stories effort.

The digital marketing trends & ideas to take into 2017, and beyond


If you’re going to grow something, it’s potentially worth using the power of the aggregate, reaching out to smaller and more engaged communities rather than a large volume of people.”. Social needs to be a cross-company resource.

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10 Ways Brands are Using Instagram Highlights


The fashion and lifestyle magazine is continuously creating new highlight categories for the topics they write about. . The ethical clothing company recently used their Instagram highlights to promote their BOGO (“buy one, give one”) sale.

10 Instagram Predictions to Fire-up Your Strategy for 2020


Join the King Island community in saying NO to farmed salmon and keep King Island fish farm free.@patagonia_surf. Oftentimes a micro-influencer’s connection with their communities is much stronger!” . We teamed up the Fohr to create this data-driven (and totally free!)

Employee Advocacy on Social Media: What is it and How to Do it Right


Or, it can mean that employees share the company culture online. It’s not just the company that benefits. Even more people (65%) trust a company technical expert. LinkedIn found the employees of a company tend to have 10 times more followers than the company itself.

How to Get Verified on Twitter (If I can do it, you can too!)

Buffer Social

Fashion. In editing this information, Twitter recommends that your profile name is the real name of the person or the organization, that the profile photo and cover photo accurately represent what you’re about, and that the bio mentions an area of expertise or company mission.

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The Growth of Demand Discovery

Justin Levy

I lead the Demand Generation team at my organization. However, the teams name, as well as my title, only tell a small fraction of the story. Many companies use traditional media to imprint or introduce a brand to the target market.

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