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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Or, learn new questions buyers have about products and use that to revise their product descriptions or FAQ pages. URL shortener. link shortener.

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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Or, you could survey Web site visitors, gathering data in real-time.

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How to Create the Perfect Instagram Bio

Later

Check out how skincare company Saltyface sums up their brand in three succinct lines in their bio: Another way to attract your ideal audience? Focus your Instagram bio copy on how you help or inspire your community — making it more about them than it is about you. Think of it as a 150 character business pitch. Let’s make it sweeter.”

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How to Create the Perfect Instagram Bio

Later

Check out how skincare company Saltyface sums up their brand in three succinct lines in their bio: Another way to attract your ideal audience? Focus your Instagram bio copy on how you help or inspire your community — making it more about them than it is about you. Think of it as a 150 character business pitch. Let’s make it sweeter.”

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UTM tracking & URL shortening for social media marketers

Sprout Social

That’s where UTM tracking and URL shortening enter the picture. UTM tracking involves adding unique UTM codes to your URLs to easily identify exactly where your traffic is coming from. To get a complete picture of how a UTM-tagged URL looks, let’s say you’re going to share the following link: [link].

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PLE

Buzz Marketing for Technology

Its awesome to have a lot of friends, and even more so being active in the hottest blog communities. But with messages coming in from other MyBlogLog members & the communities you follow, on top of your many friend requests and updates, we understand that sometimes all those alerts can be a bit much. XOXO, Tilly.

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Turn the Tables on Social Media with NutshellMail | Email.

Convince & Convert

link] Clinton Bonner Another #SXSW Accelerator company, this time covered by @jaybaer [link] –> @NutshellMail [link] 451 Heat New Email Service NutshellMail Simplifies Social Media [link] Would you use this service? I haven't used it, but looks interesting [link] [link] Meylah Community Anyone use NutshellMail?