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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

You can survey your customers, although that’s not always the best approach because the questions are not fresh in their minds – they’ve already made their buying decision. Or, you could survey Web site visitors, gathering data in real-time. Not in a “here’s our FAQ&# way, but in a vigorous, social media way. You need some clue about lighting, somebody in your company that’s decent on camera, and a loose script.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. More than one-third of Fortune 500 companies have active Google+ accounts.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors). 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. I wonder if this has to do with the correlation between the black community and musicians.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client) , in a sweeping survey of 400+ Americans. If we’re not using the available data (made even richer by the coming ubiquity of “like&# ) to boost relevancy of our social and email communication, our fans will gravitate toward companies that are.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Private brand communities vs. Facebook.

It's Time for Real-Time

Convince & Convert

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills.

Need a Chatbot Marketing Strategy? Start Here: Beginner’s Guide to Messenger Bots

Buffer Social

To find these FAQs, there are a couple great places to look: Your customer service team. Your social media support team, your community team, or your social media manager. Other companies choose to lean into the “bot-ness” by making the voice a bit more obviously robotic.

22 Exceptional Business Blogging Guides, Tips & Tactics

Webbiquity SMM

Why the Company Blog is More Important Than You Think by Business2Community. This presentation from Billy Mitchell and the team at MLT Creative covers the benefits of blogging, how to keep company politics out of business blogging (“Everything starts with strategy.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Even silly, simple news can help your customers feel a connection with your company. Company Goals.

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The 6 Hottest Forms of Content for Ecommerce Brands Right Now

Pixlee

Incorporating UGC into your content strategy builds your community by involving your customers in your brand. Customers are increasingly favoring mission-driven brands that align with their community values. Share your charitable commitments through your content to get your community involved. Why did a tire company craft a local guide of restaurants , maps and other resources for the motor-bound consumer? Lean on interactive content to build a community.

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Best Business Blogging Guides and Tips of 2010

Webbiquity SMM

In you guessed it–another guest post–Wayne Howard describes his method for quickly building the following for a new blog, using tactics such as Facebook postings, the BloggerLuv community, Twitter, LinkedIn and contests. then provides tips for maximizing company blog success.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Even silly, simple news can help your customers feel a connection with your company. Company Goals.

Ultimate Guide to Instagram For Fashion

Later

A fashion-forward Instagram strategy can drive traffic, make sales, and attract a loyal community of followers. Shoppers are no longer limited to searching for an outfit by scrolling through endless studio photos on a company’s website.

The Complete Guide to Instagram Ads: A Step-by-Step Guide to Advertising on Instagram

Buffer Social

Chapter 6: Frequently Asked Questions (FAQs) and Helpful Tips : A short section to answer some questions you might have about Instagram ads. A survey by Strata in 2016 found that 63 percent of US ad agency professionals planned to use Instagram ads for their clients.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

SEOmoz recently came out with a survey that asked many practitioners their experience with keyword rankings. Your strategies must employ content creation, community management, local/maps optimization, among others. Hire a company or check out this guide for how to DIY.

47 Things to Tweet That Will Electrify Twitter Engagement

Rebekah Radice

If you’re a brand or agency, use tailored trends to find a cause or topic important to your company. Show your followers that you care about their opinion by asking them for feedback about your company or business. This works in multiple ways: Builds community rapport.

Asperger's and IT: Dark secret or open secret?

Buzz Marketing for Technology

Hes great at hammering out details one on one with other intensely focused people, often the CEOs of the companies he contracts for. Though the terms are debated and sometimes disputed in the medical community, both refer in a general way to people who display some characteristics of autism -- including unusual responses to the environment and deficits in social interaction -- but not the cognitive and communicative development impairments or language delays of classic autism.

47 Things to Tweet That Will Electrify Twitter Engagement

Rebekah Radice

If you’re a brand or agency, use tailored trends to find a cause or topic important to your company. Show your followers that you care about their opinion by asking them for feedback about your company or business. This works in multiple ways: Builds community rapport.

An Open Letter to Facebook

Techipedia: Tamar Weinberg

With the initiative for Facebook to be open and to empower businesses to host pages that celebrate their business, offering deals and giving the community the ability to converse directly with the business or entity these pages represent, you forgot about accountability.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Online Community With Purpose and a Plan May 5th, 2010 |Written By: Jay Baer | View Comments Tweet Lisa Beatty was at a cross-roads. Company launches a media content destination for women.

Personal Knowledge Management - Pollard

Buzz Marketing for Technology

Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. While we did not coin the term, what we use the term to mean has received considerable uptake in the KM community, and is starting to be used, at least in part and in pilots, in quite a few organization. Fast Company Blog. Intentional Communities.

How to Save the World - PKM An Update

Buzz Marketing for Technology

Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. While we did not coin the term, what we use the term to mean has received considerable uptake in the KM community, and is starting to be used, at least in part and in pilots, in quite a few organization. Fast Company Blog. Intentional Communities.

PKM and the Organization - Pollard

Buzz Marketing for Technology

Many companies that jumped early onto the KM bandwagon have all but abandoned it, while many organizations that waited are now repeating the mistakes of the pioneers. Organizations provided staff with access to the Internet, but most of those who were inclined to use it already had it at home and were using it there, without the restrictions imposed by the company -- so that, too, was of marginal benefit. Fast Company Blog. Intentional Communities. Fast Company.

Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

SLA Community. Julie Oman is an Information Steward for The Dow Chemical Company in Midland, MI. I feel a degree of responsibility in ensuring the knowledge workers of my organization have the fundamental skills to deal with whatever knowledge management technology and processes are adopted by the company. Like many companies, my organization provides a community that supports the use of information technology and. Membership FAQs. General Industry FAQs.

Social Pros 18 – Ike Pigott, Alabama Power

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. They asked B2B companies, “What was your best social media format?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. Very helpful as our company moves forward with our plan for Social Media. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

Don’t Sell Too Early Many of the missteps that contributed to MySpace’s decay were based on the company not moving beyond its core proposition. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site. Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased. I’m rarely spammed on Facebook, except with friends’ Farmville updates and surveys.

Techlearning > > 21st Century Skills: Will Our Students Be Prepared? > October 15, 2003

Buzz Marketing for Technology

21st Century Tools: Recognizing that "technology is, and will continue to be, a driving force in workplaces, communities, and personal lives in the 21st century," Learning for the 21st Century emphasizes the importance of incorporating information and communication technologies into education from the elementary grades up. And those are the factors Marco Torres takes pride in as he surveys his classroom. "My City Council for their commitment to giving our community a voice.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. This allows Yelp to strengthen loyalty among Elite Squad members, offers an impetus for wanna-be-members to post additional reviews; and, makes the site content stronger – keeping the broader community active and engaged.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. If your customers and prospects feel like your company is more human and actually cares about them, they’ll want to be part of it. going so our COMMUNITY INFLUENCERS ?can

220: What You Should Include in Your Email Newsletters

ProBlogger

What You Should Include in Your Email Newsletters (and Answers to 4 FAQs About Email). It drives traffic, and helps us build our community, understand who’s reading our blog, and monetize both directly and indirectly. It helps us to build community. We use our email to direct people to some of the social media accounts that we’re building community on, to drive engagement. I would highly commend that company to you as well.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. It is uni-directional, as static as a physical newspaper, and it assumes the company seeking quality answers is asking the right questions. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. The company can’t ignore me then!&# – [link] [link] Ian Greenleigh It certainly doesn't make sense for all companies.

14 Things I Think I Think About Social Media

Convince & Convert

Create a social media steering group (cross-functional) for your company. Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Remember, the most important customer of EVERY company is Google. Companies often get so close to their own knitting that they cannot see the knots, and that brand of myopia is especially difficult to overcome in social media.

The Key to Social Media Success is Just 2 Letters | Integrated.

Convince & Convert

Geek Squad Founder Robert Stephens was asked about the contradiction of a services company providing helpful videos at a conference where I spoke. Social Media Success = Find a Way to Remove Friction Start today by conducting a Helpfulness Audit for your company. Talk to your customer service department, or survey your customers and document the top 10 problems that customers have with your product or service.