4 Steps to Drive Sales with a Social FAQ | Blogging and Content.
Convince & Convert
MAY 11, 2010
You can survey your customers, although that’s not always the best approach because the questions are not fresh in their minds – they’ve already made their buying decision. Or, you could survey Web site visitors, gathering data in real-time. Not in a “here’s our FAQ way, but in a vigorous, social media way. You need some clue about lighting, somebody in your company that’s decent on camera, and a loose script.