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ProBlogger FAQ: How Long Should Posts Be?

ProBlogger

They factor that time spent on your site into their ranking strategy – how long it takes you to get back to Facebook or Google and interact. ProBlogger FAQ: How Long Should Posts Be?

FAQ 57

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Not in a “here’s our FAQ&# way, but in a vigorous, social media way. Because Kodak is very adept at the precise strategy we’re discussing here).

FAQ 101

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Trending Sources

Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy.

21 Quick Tips for an Effective Inbound Marketing Strategy [Infographic]

Your Escape From 9 to 5

The good news is anyone with great content can start this digital marketing but you certainly need some skills and an inbound marketing strategy to be successful. Here are 21 tips to help you succeed with your inbound marketing strategy. 17 – Create Social Media Communities.

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive? there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In fact, social media can be MORE transformative for a B2B company than a B2C company. But those differences are at the tactics layer, not the strategy layer. Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts? Somebody’s “strange&# social network is someone else’s potentially thriving customer community.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The Science of Inequality – Finding Your Influential Customers April 28th, 2010 |Written By: Jay Baer | View Comments Tweet Does social media breed inequality?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit? According to Jamie Grove, the company’s Director of Evil Schemes and Nefarious Plans (i.e.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Developing a Social Media Strategy in 7 Steps View more presentations from Jason Baer. The 7 Steps to Creating a Social Media Strategy Before you begin, commit to worrying about social media tools last, not first. Can you describe what your company does in 120 characters or less?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The Social Impact of Friendships and Lies February 9th, 2010 |Written By: Jay Baer | View Comments Tweet Do you trust me?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans? link] Ellen Cagnassola Deisel is also partnering with a furniture company creating furniture for young urban types.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 11 Whys I’m a Social Media Addict September 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Connectivity Social media brings me closer to people with whom I ordinarily would seldom interact.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

If someone signs up to follow your company on Twitter, when you tweet will that person see it? That’s because Facebook’s EdgeRank formula ensures that only status updates from companies that consumers routinely interact with show up in their news feed (unless the Facebook member changes their News Feed preferences to “Most Recent&# – anecdotally Facebook acknowledges that fewer than 5% do so).

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

co-authored with Clinton Bonner ) Is Your Company More Interesting Than My Wife? Despite the fact that I try to focus my work and my writing where possible on social media strategy and social integration issues, approximately 16 of my top 25 posts deal entirely or primarily with one or more social media tools and tactics. All blog owners should do this to see what their community prefers. Every community is different and will respond to different triggers.

Social Media is the Servant of Strategy, Not the Master

Convince & Convert

I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm. At the very least those companies are engaged in the conversation and have a strong awareness of the perceptions of their brand. link] [link] Sze Lee Social Media is the Servant of #Strategy, Not the Master.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. This allows Yelp to strengthen loyalty among Elite Squad members, offers an impetus for wanna-be-members to post additional reviews; and, makes the site content stronger – keeping the broader community active and engaged.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In his post, Social CRM is Just the Beginning , Brian Solis writes: I believe that among the chief attributes of social media, the ability to identify active communities of relevance, trace channels and voices of influence, and also discern and dissect the various stages of decision making, all in real-time, is nothing short of profound and transformational. That seems short-sighted and workable only for very small companies with a minimum of online chatter about them.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me. Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post! Katie Morse Community Manager @misskatiemo [link] [link] Adeline Tay RT @mycrowdca: RT @Heynoon – The 39 Social Media Tools I'll Use Today [link] [link] Marc Dooley Thanks for putting this together.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 7 Surprising Statistics About Twitter in America April 29th, 2010 |Written By: Jay Baer | View Comments Tweet Ah Twitter, we thought we knew you.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Kurrently Revolutionizes Real-Time Search With Twitter + Facebook Results May 17th, 2010 |Written By: Jay Baer | View Comments Tweet The future of real-time data didn’t come from Google.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The 3 Amigos: Email, Blogging, Social Sharing August 19th, 2010 |Written By: Jay Baer | View Comments Tweet For a while now, there’s been too much talk about social media vs. email vs. search.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The 6 Dangerous Fallacies of Social Media October 8th, 2008 |Written By: Jay Baer | View Comments Tweet (Amazing Gangsta Chimp image by the talented Matt Cioffi ) You may have heard of social media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) I completely agree that national companies need to establish a local voice in order to stay relevant.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. Every company is its own TV station, magazine, and newspaper. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search What BP Can Learn from Umpire Jim Joyce June 3rd, 2010 |Written By: Jay Baer | View Comments Tweet We don’t ask for much, really.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Tying Together Social Media and Corporate Social Responsibility July 6th, 2010 |Written By: Laura Hall | View Comments Tweet Guest post by Laura Hall , Managing Partner at PainePR.

CSR 99

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Online Community With Purpose and a Plan May 5th, 2010 |Written By: Jay Baer | View Comments Tweet Lisa Beatty was at a cross-roads. Company launches a media content destination for women.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. If we continue to resist teaching ALL of our professionals how to develop and execute digital strategy, there are plenty of others who would be happy to absorb our budgets. Why not try spending time commenting in your targets’ community blogs?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S. It was much easier when the company steered the conversation. is Crucial to your Content Marketing Strategy [link] [link] erwinjansen Why D.I.S.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. It is uni-directional, as static as a physical newspaper, and it assumes the company seeking quality answers is asking the right questions. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Ultimately, this will make for stronger companies. 4 Steps to Drive Sales with a Social FAQ [link] Chuck Reynolds Interesting you post this as we have a small Arizona business owner Yelp disaster on our hands. Yes, I would say, online ranters are critical to my marketing strategy! Listening to your customers and understanding their needs can really develop your company in the end. Too bad to see that a company that already understood the issue ignores it now.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 3 Ways Infomercials Can Inspire Your Social Media June 24th, 2010 |Written By: Jay Baer | View Comments Tweet I know, I know. Your social media strategy should do this too.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search A Social Media Scoreboard That Works March 25th, 2010 |Written By: Jay Baer | View Comments Tweet Clearly, there’s no shortage of data and possible social media success metrics.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

More from Convince and Convert 7 Deadly Sins of Social Media Blastoff for My New Social Media Newsletter The Social Media Reality Show Convince and Convert Recommends Using Social Media Right – For You (Danny Brown) Social Media for Good (Danny Brown) Social Mastermind / Social Media for Social Change (Danny Brown) Tagged as: content marketing , humanization , infographics , social media , social media strategy , social media success , storytelling Did you enjoy this blog post?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans. “We think we’re ideal for companies needing that next level of insight into online conversation,&# he said.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 6 Critical Services Agencies Must Provide to Stay Relevant in Social Media March 3rd, 2010 |Written By: Jay Baer | View Comments Tweet Is there a future for agencies in a social media world?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Sure, social media differs from the marketing we’re used to in that it puts the company and our customers on the same – rather than opposing – teams. The average Facebook member becomes a fan of just two companies per month, yet is exposed to thousands of brands during that same period. Our strategies and expectations for social media are in reality a complement to what we’re doing in email and lifecycle marketing. Strategies are hard.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 7 Reasons Not to Put All Your Eggs in the Twitter Basket March 16th, 2010 |Written By: Jay Baer | View Comments Tweet Are you too Twitter-obsessed in your social media approach?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 5 Ways to Make Friends with Strangers on Your Blog March 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Remember in high school, when someone would throw a party when their parents were out of town?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Delivering Happiness Delivers Indeed June 7th, 2010 |Written By: Jay Baer | View Comments Tweet Yes, nice guys can finish first.