Sprout Social

MARCH 8, 2023

When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?” There’s a new pressure on social media teams to not only make more videos, but to also star in them. Some social practitioners are all about it.

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Video Film Content How To 93

Sprout Social

FEBRUARY 29, 2024

Artificial intelligence in marketing With marketing , AI transforms how businesses interact with their customers in several ways, offering tangible benefits that directly impact a company’s bottom line. Media buying Companies like Volkswagen utilize AI to optimize their advertising strategies.

Patterns 120

Patterns Sentiment Analysis Proposal 120

Hootsuite

APRIL 26, 2023

In this article, we explain what HIPAA says about social media, go over common HIPAA violations, and share tips for building a HIPAA-compliant social media strategy. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

Social Media 93

Social Media Health Care Tips Policies 93

Hootsuite

SEPTEMBER 14, 2023

But it’s pretty important to define the important role of community manager on your marketing team. Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. Get the report What is a community manager?

Communities 95

Communities Social Media Management HootSuite Skills 95

Hootsuite

MAY 17, 2022

Show, not tell, how your company lives its values. While what works for one company won’t automatically work for another, a recent informal poll of ours found video ads were currently the most effective. Build a genuine community to develop brand advocacy. Encourage referrals and repeat business. Reward your customers’ loyalty.

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Instagram How To Loyalty Discount 119

Sprout Social

APRIL 18, 2017

Do I still have time to check into social media? You still need to check in on messages and your community. When we talk about automation, we’re talking about scheduling posts, sending out company content promotion on a regular schedule and having keyword alerts set up. What am I spending the most time on? Saves time.

Social Media 102

Social Media Brands Startup RSS 102

Hootsuite

APRIL 20, 2020

People join Nextdoor to connect with their neighbours and communities. Nosy neighbours may grab the headlines, but businesses are central to the Nextdoor community. Engage with the community. Recommendations improve your search ranking, reach, and standing in your local community. But can you use Nextdoor for business?

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How To Metrics Reputation HootSuite 145

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. Social marketers do a lot more than scroll through TikTok all day. Community management.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

agora pulse

APRIL 17, 2018

It’s important to let people know it’s your company that runs and manages it. While most of your content should be about building an active community, don’t avoid promotional content completely. Schedule regular Facebook Live sessions where you answer FAQs, share tips, or interview industry experts.

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Groups Groups Facebook Small Business 74

agora pulse

APRIL 17, 2018

It’s important to let people know it’s your company that runs and manages it. While most of your content should be about building an active community, don’t avoid promotional content completely. Schedule regular Facebook Live sessions where you answer FAQs, share tips, or interview industry experts.

Groups 74

Groups Groups Facebook Small Business 74

Hootsuite

JUNE 29, 2023

candidates won’t work for a company with a bad rep. No wonder internationally beloved toy company Lego reported a 17% growth in 2022. Develop your brand aesthetics and voice, follow best practices for social media, and make sure to be on your best behavior as you grow that audience. Because it’s a candy company?

Reputation 106

Reputation Strategy Brands HootSuite 106

Hootsuite

AUGUST 14, 2023

What about one perfect social media management tool? If you’re commitment-phobic when it comes to picking a social media management platform, we get it. Good for: Medium to large businesses, marketing agencies, and major enterprises that need advanced social media management capabilities.

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HootSuite Social Media Management Price Hashtag 67

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three.

Social Media 155

Social Media Radian6 Strategy SM2 155

Hootsuite

NOVEMBER 3, 2022

When to engaging with a new brand on social media, Gen Z audiences care just as much about the company as they do about the product or service. So don’t make your social marketing all about selling: create content that’s explicit about what your values are, and share as much of your brand’s story as you can.

Airlines 109

Airlines Marketing How To Influencer 109

Buffer Social

NOVEMBER 29, 2022

So, here are 26 ideas you can steal to grow your following 👇 Save all of these ideas for free → Ask one of your teammates to do an AMA about their job 🙋‍♀️ Social media managers - tomorrow we will be hosting an AMA with our social media manager @mitra_mehvar !

Social Media 114

Social Media Instagram FAQ Social Media Management 114

Hootsuite

MARCH 26, 2020

So, is your company ready to get digital? Here’s a rundown of the different kinds of online business events your company can host. Right now there’s an alcohol company trying to figure out how they can sponsor all these @zoom_us happy hours. Social livestreams. What is a virtual event? How-to’s, tutorials, and classes.

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Hosting Eventful Tips How To 145

Later

JUNE 27, 2019

For example, with an influencer partnership, you could be aiming to improve your follower growth, boost your engagement on a branded hashtag, build a stronger community, or generate more leads to your website to make more sales. . So be prepared to be referred to an agency or manager for next steps! . View this post on Instagram.

Small Business 56

Small Business Influencer Template Templates 56

Sprout Social

DECEMBER 20, 2023

Meet customer needs quickly with Sprout’s copy AI features, or with canned FAQ answers stored in the Asset Library. Agorapulse Agorapulse is an end-to-end social media management platform with features that cover inbox and publishing, a unified social inbox, reporting, monitoring and team collaboration needs.

HootSuite 111

HootSuite Brands Price Collaboration 111

Hootsuite

APRIL 11, 2023

For example, maybe your Instagram feed posts are seeing lackluster results, but your Reels are performing better than expected, and you have an active community engaging with your Stories. And all social media managers know the pain of an algorithm change (we’re looking at you, Instagram).

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Analysis Social Media HootSuite Tips 105

Hootsuite

SEPTEMBER 16, 2022

Social listening also provides important opportunities to engage with your target audience. It’s a good way to connect with engaged communities where they already talk about your niche. Benefits of social media listening tools. How to create a social media report. Why you need a social media dashboard.

Social Media 134

Social Media Tools Marketing Analytics 134

agora pulse

MAY 12, 2020

A classic example of lost opportunities comes from a project management company comment thread. Not even a thank you note from the company: Here’s a spammy comment. But if you already rely on Hootsuite for social media management, you might be able to get away with using this tool to handle dark post comments, too.

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Comments Facebook HootSuite How To 185

Convince & Convert

MAY 31, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. They asked B2B companies, “What was your best social media format? Best network, best outpost?”

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B2B LinkedIn Posterous Social Media 113

Rebekah Radice

SEPTEMBER 4, 2016

If you’re a brand or agency, use tailored trends to find a cause or topic important to your company. Show your followers that you care about their opinion by asking them for feedback about your company or business. This works in multiple ways: Builds community rapport. Give an inside look at your company.

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Engagement Twitter Hashtag Travel 97

Buffer Social

JUNE 24, 2019

To find these FAQs, there are a couple great places to look: Your customer service team. Your social media support team, your community team, or your social media manager. Other companies choose to lean into the “bot-ness” by making the voice a bit more obviously robotic.

Strategy 73

Strategy Marketing Survey Newsletter 73

Rebekah Radice

SEPTEMBER 4, 2016

If you’re a brand or agency, use tailored trends to find a cause or topic important to your company. Show your followers that you care about their opinion by asking them for feedback about your company or business. This works in multiple ways: Builds community rapport. Give an inside look at your company.

Engagement 60

Engagement Twitter Hashtag Travel 60

Hootsuite

JULY 13, 2023

Source: LinkedIn TikTok’s new lead generation ad objective helps social media managers easily collect info, too. Source: TikTok Social listening Social listening is the act of monitoring social media platforms for mentions or discussions of your brand, products, campaigns, or industry.

Social Media 98

Social Media HootSuite Analytics Newsletter 98

Hootsuite

AUGUST 14, 2023

Develop a campaign slogan for an ecommerce store selling handmade jewelry that conveys the company’s sense of style, quality and values. Generate suggestions for five influencer campaigns that will help a sustainable clothing company reach their target market of Gen Z and millennial customers.

Products 92

Products Real Estate Tourism Fashion 92

Hootsuite

MAY 30, 2023

Source: Main deterrents to hiring an attorney according to legal consumers in the United States and Canada in 2021, Statista Of course, part of using social media for brand awareness is the ongoing upkeep of posting content, replying to comments, and knowing the latest social media trends. Social SEO matters, too!

Social Media 79

Social Media HootSuite Template Templates 79

Hootsuite

OCTOBER 18, 2023

Like Mastodon , which is also decentralized, Bluesky operates on independent servers and isn’t controlled by a single server or company. Source This feature may not be at the top of every social media manager’s list when they think about their ideal platform. FAQs about Bluesky How do I get invited to Bluesky?

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Brands Domain Name Open Source Curation 88