Later

JULY 15, 2020

Collecting customer feedback can create a more engaged community, increase brand loyalty, and — perhaps most importantly — help you learn what your customers actually want. Collecting customer feedback is one of the best ways to understand your audience and build a stronger sense of community on Instagram. The first step?

Instagram 78

Instagram UGC Travel Transportation 78

agora pulse

APRIL 17, 2018

My audience is interested in blogging, so my Facebook group focuses on blogging for small business. It’s disheartening to build an active Facebook group only to realize that no one knows it’s connected to your business. It’s important to let people know it’s your company that runs and manages it.

Groups 74

Groups Groups Facebook Small Business 74

agora pulse

APRIL 17, 2018

My audience is interested in blogging, so my Facebook group focuses on blogging for small business. It’s disheartening to build an active Facebook group only to realize that no one knows it’s connected to your business. It’s important to let people know it’s your company that runs and manages it.

Groups 74

Groups Groups Facebook Small Business 74

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. We see blogging both as community building and as a function of being a web based business.

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. Convince and Convert Recommends Facebook Vs. Twitter (The Arkayne Blog) 7 Ways to Market Your Business on Facebook – Free Ebook (Danny Brown) Facebook Pisses Off Users. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Facebook 121

Facebook Social CRM Consultant MySpace 121

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Like Sonny divorcing Cher (or was it the other way around?)

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

MAY 12, 2010

Last night while reading the story, it occurred to me that many small business decision-makers are like Sam- saying no to social media, without even being sure why. Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? He LOVES them.

Consultant 121

Consultant Social CRM MySpace Social Media 121

Later

DECEMBER 11, 2020

We’re sharing 7 ways small businesses can use Instagram Guides: What are Instagram Guides? Originally exclusive to a small group of health and wellness advocates and creators, it’s now available to everyone. Why Small Businesses Should Use Instagram Guides. Answer FAQ. #1: content with your audience.

Instagram 86

Instagram Brands Curation Small Business 86

Convince & Convert

AUGUST 10, 2010

JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Should companies treat customers differently? JB : Will these tools ever truly benefit the small business?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Hootsuite

APRIL 11, 2022

Retail bots can handle simple requests, like order tracking, FAQ answers, or product recommendations (a.k.a. Without the overwhelm, Fody was able to improve their marketing with proactive communication strategies targeted to those with digestive conditions. they can be your a personal shopping assistant for your online client).

Retail 97

Retail FAQ How To Survey 97

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. That’s not a “wave the magic wand&# scenario.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JULY 26, 2010

Each of the 27,000 companies that use the service had the same goal – to share their pitch. The more one company shares their pitch, the more views it has, the more backlinks it provides, and so on. .&# Ive founded 5 companies, and spent 15 years running digital marketing agencies. How Does This Help You?

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

JUNE 24, 2010

Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Show them aspects of your company that they didn’t already know. That mission, to add value to the communities they reach, is the heart beat of social.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

SEPTEMBER 20, 2010

49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

MARCH 25, 2010

On the ROI front, Swix CEO Scott Lake ( @scottica ) told me that the company puts as much emphasis on tracking the “I&# as they do the “R&#. Mr. Lake believe that access will be granted however, allowing his company to deliver a whole suite of new Facebook data points into the Swix system. Great for small businesses.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) I think that is more powerful than targeting by city, state or region.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

MAY 26, 2010

Create a social media steering group (cross-functional) for your company. Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Facebook fan pages are email newsletters 2.0

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Hootsuite

AUGUST 14, 2023

Good for: Individuals, small businesses, and content creators. Some companies leave social media work in the hands of just one brave person. Depending on your social media goals, your key performance indicators (KPIs) could look vastly different than the company next door.

HootSuite 67

HootSuite Social Media Management Price Hashtag 67

Sprout Social

DECEMBER 20, 2023

Meet customer needs quickly with Sprout’s copy AI features, or with canned FAQ answers stored in the Asset Library. While Buffer won’t have as many features as Hootsuite or Sprout Social, it’s well-suited to creators, individuals, entrepreneurs and small businesses. Buffer Buffer has been around nearly as long as Hootsuite.

HootSuite 111

HootSuite Brands Price Collaboration 111

Convince & Convert

JULY 15, 2010

Amazing to see how many companies use Facebook as a one way communication when its real strength is to create a dialogue (engagement). In small businesses or one man bands it's easier to get an overview of who's responsible for what. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 140

Social Media Consultant Strategy Organization 140

Buffer Social

DECEMBER 5, 2023

👇 5 FAQs about content repurposing answered 1: How is repurposing content different from cross-posting and reposting content? Repurpose your newly-created or old content only for the channels you’re already active on or the channels you’re trying to build a community on. Let’s go! The commonality?

Content 108

Content Newsletter Remix Instagram 108

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Remember, the most important customer of EVERY company is Google. Agencies need to advocate for cooperation and help make it happen.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Small Business SEO: 46 Experts on the Biggest Mistakes SMBs Make with SEO (and How to Avoid Them) : What have small businesses done wrong in the ways of SEO? Your strategies must employ content creation, community management, local/maps optimization, among others. This is the newest data since 2009.

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. Somebody’s “strange&# social network is someone else’s potentially thriving customer community.

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Convince & Convert

MAY 19, 2010

is Crucial to your Content Marketing Strategy May 19th, 2010 |Written By: russhenneberry | View Comments Tweet Guest post from Russ Henneberry , who writes, speaks and executes on content marketing plans for small businesses. It was much easier when the company steered the conversation. We like that.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Convince & Convert

SEPTEMBER 1, 2010

Swept up in a frenzy created by mainstream and business media, companies rush to adopt the hot new thing, to ensure that the competition doesn’t have some sort of secret weapon. What I’d hear over and over again from companies that had bought online ads in the early days was “ We tried that once.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans.

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 15, 2010

link] Go2Mach2 Thanks Jay…Your chart is a good description of how the “process&# of Social Media Marketing should be viewed by most companies. link] jaybaer Congrats on the new company! link] jaybaer Congrats on the new company! I believe we should all view ourselves as Social Media Toddlers.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Hootsuite

AUGUST 14, 2023

Develop a campaign slogan for an ecommerce store selling handmade jewelry that conveys the company’s sense of style, quality and values. Generate suggestions for five influencer campaigns that will help a sustainable clothing company reach their target market of Gen Z and millennial customers.

Products 92

Products Real Estate Tourism Fashion 92

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Between large and small businesses? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Which emerging platforms are essential (or even worth investigating)?

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

MARCH 18, 2010

Sure, social media differs from the marketing we’re used to in that it puts the company and our customers on the same – rather than opposing – teams. The average Facebook member becomes a fan of just two companies per month, yet is exposed to thousands of brands during that same period. Think of it this way.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

JUNE 8, 2010

But while companies are rightly trying to get their heads around the concept that every customer is now a secret shopper and a potential reporter, not enough attention is being paid to the positive ramifications of real-time business. Listen some more and react some more the way that business is done today.

Social Media 128

Social Media Foursquare Consultant Airlines 128

Later

AUGUST 21, 2020

Whether it’s creating sustainable skincare or empowering the LGBTQ+ community — brands with purpose are able to sell their products and support causes they care about. 's feminist creative communities and practices and give them the tools necessary to follow their dreams and advance in their careers.?? ??

Instagram 104

Instagram Brands Communities Loyalty 104