Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. Companies didn’t seem to understand where she was, who she was, or what she wanted.

Social Media 125

Social Media Case Study Strategy Study 125

ProBlogger

DECEMBER 12, 2012

Answers for popular FAQs within your subject area. Seminar: A live event with added bonuses, where you can sell your existing products and coaching program to qualified leads. Through consistent posting she was able to foster a community of active discussions and engaged bloggers who were interested in what she had to say.

Case Study 46

Case Study Study Real Estate eBook 46

Buzz Marketing for Technology

JUNE 27, 2008

Many companies that jumped early onto the KM bandwagon have all but abandoned it, while many organizations that waited are now repeating the mistakes of the pioneers. The quote at right is what one executive told me when I suggested his company make such an investment.

Organization 113

Organization Repository Module Template 113

Convince & Convert

JULY 13, 2010

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. Why not try spending time commenting in your targets’ community blogs? A parting thought for the leaders of tomorrow.

Social Media 138

Social Media Strategy Consultant SEO 138

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. 90% of B2B buyers age 18-35 now make company purchases online, compared with 45% of those age 45-60 and 29% of those age 60+.

Statistics 226

Statistics Social Media B2B Journal 226