Is Your Social Strategy Proactive or Reactive | Social Media.
Convince & Convert
FEBRUARY 23, 2010
there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Are you as a company socially Proactive or Reactive?