Remove Communities Remove Company Remove FAQ Remove Research

ProBlogger FAQ: How Long Should Posts Be?

ProBlogger

They mentioned the correlations companies like Moz and serpIQ have found between long-form content and search result placement, and also number of backlinks. Asserts your authority (particularly the in-depth, heavily researched types). ProBlogger FAQ: How Long Should Posts Be?

FAQ 54

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. More than one-third of Fortune 500 companies have active Google+ accounts.

3 Reasons Email is the Coolest Vampire Today

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 3 Reasons Email is the Coolest Vampire Today July 8th, 2010 |Written By: Jeff Rohrs | View Comments Tweet Guest post by Jeff Rohrs , who heads up the Marketing Research & Education Team at ExactTarget.

B2B 93

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

Social Media for Customer Service: Are you listening?

Mindjumpers

Recent research by Maritz Research and evolve 24 provides insights for businesses using social media to handle customer service inquiries, especially complaints. This is good since only three out of ten companies respond to customer service complaints made via Twitter.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies.

Why You're the Key to Social Media Success

Convince & Convert

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. A B2B software company, or Skittles?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. If you have income in your database, isolate customers in the upper middle tier (for most companies). CourtneyM This is a great review of the Forrester Research.

Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince & Convert

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&# Twitter Lists How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. That’s the research study I’d like to see.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. True relevance grows from a deep understanding of what motivates your customers, and ensuring that every contact they have with your organization shows to what degree your company values their reasons for choosing you. According to Jamie Grove, the company’s Director of Evil Schemes and Nefarious Plans (i.e.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Apparel company Diesel – who’s aggressive marketing is consistently noteworthy – has rolled out perhaps the first-ever integration of Facebook “likes&# in a dressing room … Diesel boutiques in Spain now come equipped with the Diesel Cam, where shoppers can try on garments and then instantly take and upload photos to Facebook, where friends can presumably lie about whether a halter top is a good idea.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. It is uni-directional, as static as a physical newspaper, and it assumes the company seeking quality answers is asking the right questions. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client) , in a sweeping survey of 400+ Americans. If we’re not using the available data (made even richer by the coming ubiquity of “like&# ) to boost relevancy of our social and email communication, our fans will gravitate toward companies that are.

22 Exceptional Business Blogging Guides, Tips & Tactics

Webbiquity SMM

Why the Company Blog is More Important Than You Think by Business2Community. This presentation from Billy Mitchell and the team at MLT Creative covers the benefits of blogging, how to keep company politics out of business blogging (“Everything starts with strategy.

Tips 251

Book Review: Optimize

Webbiquity SMM

Divided into three sections— Planning (tactics, audience research, content), Implementation (persona development, keyword research, content optimization, measurement) and Scale —the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results.

Review 221

5 Ways to Humanize Your Brand on Twitter

Convince & Convert

True, scrutiny is magnified when community and content managers become a voice for large brands. Add your community or content manager’s Twitter handle to the bio. Use a company logo for your Twitter account, but humanize it with real people.

Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. Starbucks could use their SDN to reinvent themselves as a key member of any local community, and not as a coffeehouse, but as the best-possible advertising platform available in every city and town in the country.

Influencer Marketing for Small Business: 7 Steps to Finding the Right Influencers (+ Free Templates!)

Later

For example, with an influencer partnership, you could be aiming to improve your follower growth, boost your engagement on a branded hashtag, build a stronger community, or generate more leads to your website to make more sales. . Here are some extra tips for fine-tuning this research stage:

The 6 Hottest Forms of Content for Ecommerce Brands Right Now

Pixlee

Incorporating UGC into your content strategy builds your community by involving your customers in your brand. Offer branded product guides for customers’ research. So when they’re navigating the research stage of the sales funnel, they will often jump from site to site to compare prices and research products before committing. Customers are increasingly favoring mission-driven brands that align with their community values.

UGC 40

Need a Chatbot Marketing Strategy? Start Here: Beginner’s Guide to Messenger Bots

Buffer Social

We ended up researching a number of different world-class chatbot experiences to learn from. Research your most frequently asked questions, by asking your team. To find these FAQs, there are a couple great places to look: Your customer service team.

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. Like list content, this is a very effective form of content marketing according to our research. Company News. Your company is ever-changing.

Types 171

105 Ideas to Add to Your Editorial Calendar

Convince & Convert

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. Like list content, this is a very effective form of content marketing according to our research. Company News. Your company is ever-changing.

The Complete Guide to Instagram Ads: A Step-by-Step Guide to Advertising on Instagram

Buffer Social

Chapter 6: Frequently Asked Questions (FAQs) and Helpful Tips : A short section to answer some questions you might have about Instagram ads. Pew Research Center found that in the U.S., Tip: Facebook has a great resource and FAQ site for carousel ads.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Quick and Dirty Competitive Research for Keywords : If you’re looking for keywords to target in your SEO campaign, this guide will tell you what to do with available online tools and websites. Hire a company or check out this guide for how to DIY. Community Management.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Online Community With Purpose and a Plan May 5th, 2010 |Written By: Jay Baer | View Comments Tweet Lisa Beatty was at a cross-roads. Company launches a media content destination for women.

47 Things to Tweet That Will Electrify Twitter Engagement

Rebekah Radice

If you’re a brand or agency, use tailored trends to find a cause or topic important to your company. Show your followers that you care about their opinion by asking them for feedback about your company or business. This works in multiple ways: Builds community rapport.

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert. According to a report focusing on online casual and social games from market research firm Newzoo , 126 million Americans, or 87% of the 145 million U.S.

CSR 121

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert. According to a report focusing on online casual and social games from market research firm Newzoo , 126 million Americans, or 87% of the 145 million U.S.

CSR 120

Asperger's and IT: Dark secret or open secret?

Buzz Marketing for Technology

Research E-mail Newsletters. Hes great at hammering out details one on one with other intensely focused people, often the CEOs of the companies he contracts for. Autism, though first identified and labeled in 1943, is still a poorly understood neurodevelopment disorder, and nearly every aspect of its causes, manifestations, research and cure is mired in controversy. • Researcher finds evidence of massive site compromise.

An Open Letter to Facebook

Techipedia: Tamar Weinberg

With the initiative for Facebook to be open and to empower businesses to host pages that celebrate their business, offering deals and giving the community the ability to converse directly with the business or entity these pages represent, you forgot about accountability.

47 Things to Tweet That Will Electrify Twitter Engagement

Rebekah Radice

If you’re a brand or agency, use tailored trends to find a cause or topic important to your company. Show your followers that you care about their opinion by asking them for feedback about your company or business. This works in multiple ways: Builds community rapport.

Doug Johnson Website --Skills for the Knowledge Worker

Buzz Marketing for Technology

But Friedman reports that desk jobs in the fields of customer/technical support, computer programming, medical technician diagnostics, tax preparation, and legal research are now migrating abroad as well. Youll need to do a little research on this one! Doug Johnson.

Skills 194

Personal Knowledge Management - Pollard

Buzz Marketing for Technology

Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. If a client calls me on the phone with a question, sometimes I can IM a staff member and get confirmation of the answer while the client is still online, so I save research time and the client is very impressed", he told me. Fast Company Blog. Fast Company.

How to Save the World - PKM An Update

Buzz Marketing for Technology

Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. If a client calls me on the phone with a question, sometimes I can IM a staff member and get confirmation of the answer while the client is still online, so I save research time and the client is very impressed", he told me. Fast Company Blog. Fast Company.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

If someone signs up to follow your company on Twitter, when you tweet will that person see it? That’s because Facebook’s EdgeRank formula ensures that only status updates from companies that consumers routinely interact with show up in their news feed (unless the Facebook member changes their News Feed preferences to “Most Recent&# – anecdotally Facebook acknowledges that fewer than 5% do so).

Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

SLA Community. Julie Oman is an Information Steward for The Dow Chemical Company in Midland, MI. I feel a degree of responsibility in ensuring the knowledge workers of my organization have the fundamental skills to deal with whatever knowledge management technology and processes are adopted by the company. Like many companies, my organization provides a community that supports the use of information technology and. College and Research Libraries.

Kevin Rose is Digg's Biggest Hypocrite » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Infraction #1 : Digg’s FAQ (Submitting Section, Question #3) says that duplicate submissions are bannable violations. Both wanted to create a Facebook community to connect users to each other. Your loyalties are to your community, and mine are to mine.

Digg 130

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

co-authored with Clinton Bonner ) Is Your Company More Interesting Than My Wife? Thanks to my crack assistant Jess Ostroff for helping with the research. This is obviously invalid research statistically, but anecdotally it makes you wonder. This is obviously invalid research statistically, but anecdotally it makes you wonder. link] MichaelGrover Very interesting and confirms some research I’ve done on InformationWeek.com sites. Thanks for this research.

PKM and the Organization - Pollard

Buzz Marketing for Technology

Many companies that jumped early onto the KM bandwagon have all but abandoned it, while many organizations that waited are now repeating the mistakes of the pioneers. Organizations provided staff with access to the Internet, but most of those who were inclined to use it already had it at home and were using it there, without the restrictions imposed by the company -- so that, too, was of marginal benefit. Fast Company Blog. Intentional Communities. Fast Company.