Sprout Social

FEBRUARY 29, 2024

According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions.

Patterns 119

Patterns Sentiment Analysis Proposal 119

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. This is also a powerful tool for competitor research. Community management. Create community and brand loyalty.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

AUGUST 8, 2023

Conduct TikTok keyword research Our content team conducts keyword research to pinpoint which web pages and blog posts make the most sense to create for our audience. Let’s say you’re managing the TikTok account for an online plant shop and care company. Your social media team needs to do the same with your TikTok.

SEO 93

SEO How To Hashtag Engineering 93

Likeable

MARCH 31, 2021

However, only 8 percent of brands that leveraged a listening solution used it for competitive research and analysis. This goes for finding company employees, but also for discovering and sourcing potential brand advocates/influencers. About half ( 51 percent ) of brands utilize social listening in any capacity. Competitive Analysis.

Strategy 106

Strategy Brands Influencer Analysis 106

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. But it can be huge for your reputation—responsiveness leads to a more favorable view of your company.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 127

Strategy Sentiment Marketing Analysis 127

Hootsuite

FEBRUARY 3, 2022

Have you ever messaged a company on Facebook, only to wait so long for a response that by the time they get back to you, you forgot you contacted them in the first place? 60% of people say they are open to receiving personal messages from companies. say a chat box to speak with a company is a driver of their online purchases.

Facebook 145

Facebook HootSuite Conversation Retail 145

Hootsuite

FEBRUARY 24, 2023

Easily monitor trends and dig deep on consumer research with advanced search options. This helps you grow your brand’s reach while reducing risk and making it easy for your team to blast company news, wins, and more. Instead, the company recommends using “third-party alternative products,” such as Hootsuite. Want to go deeper?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Convince & Convert

JULY 25, 2012

True, scrutiny is magnified when community and content managers become a voice for large brands. Add your community or content manager’s Twitter handle to the bio. Use a company logo for your Twitter account, but humanize it with real people. Include the community manager(s) face(s) in the Twitter background.

Twitter 131

Twitter Brands Avatar Insurance 131

BeingOptimist

JULY 11, 2023

Obviously, if you have decided to mine, these companies are not the right fit for you. However, among the variety of hosting providers, you can find a company that allows mining. One such company is PQ.Hosting. FAQs What is NodeMining? What are the benefits of using NodeMining?

Hosting 40

Hosting Project Price Software 40

ProBlogger

APRIL 7, 2015

They mentioned the correlations companies like Moz and serpIQ have found between long-form content and search result placement, and also number of backlinks. Asserts your authority (particularly the in-depth, heavily researched types). ProBlogger FAQ: How Long Should Posts Be? How to Decide? Get shared more. Provides value.

FAQ 20

FAQ Google Questions Analysis 20

Sprout Social

AUGUST 22, 2022

YouTube’s powerful search capabilities have made it the world’s second-largest search engine —of course, having Google as your parent company never hurts. Let’s go through a few of the search features that can help you reach your audience, know your competitors and manage your community. Search YouTube comments. Hashtag searches.

YouTube 73

YouTube Features Engagement Hashtag 73

Pixlee

JANUARY 11, 2019

Incorporating UGC into your content strategy builds your community by involving your customers in your brand. Offer branded product guides for customers’ research. So when they’re navigating the research stage of the sales funnel, they will often jump from site to site to compare prices and research products before committing.

UGC 41

UGC Brands Content Loyalty 41

Convince & Convert

MARCH 28, 2012

Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert. What if we took it to another level and gamified customers’ live call interactions with CSRs (customer service reps) to help palliate customers’ on hold experience, as well as allow companies to benefit and receive a cost savings?

CSR 127

CSR Airlines Loyalty Hashtag 127

Convince & Convert

MARCH 28, 2012

Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert. What if we took it to another level and gamified customers’ live call interactions with CSRs (customer service reps) to help palliate customers’ on hold experience, as well as allow companies to benefit and receive a cost savings?

CSR 126

CSR Airlines Loyalty Hashtag 126

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. Companies didn’t seem to understand where she was, who she was, or what she wanted.

Social Media 125

Social Media Case Study Strategy Study 125

Buzz Marketing for Technology

JUNE 27, 2008

SLA Community. Julie Oman is an Information Steward for The Dow Chemical Company in Midland, MI. I feel a degree of responsibility in ensuring the knowledge workers of my organization have the fundamental skills to deal with whatever knowledge management technology and processes are adopted by the company. UserID Password.

Library 100

Library Compete Skills Proposal 100

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter.

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up to follow your company on Twitter, when you tweet will that person see it? Companies are trying to stay top-of-mind among their prior customers, and incentivize those customers directly or indirectly to spread the word to their friends and associates. Will they click on it to visit your offer/website/landing page?

Social Media 135

Social Media Strategy Social CRM Consultant 135

Buzz Marketing for Technology

JUNE 27, 2008

Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. We did about 100 interviews, and tried to get at the root causes of the problems and concerns they cited.

Repository 100

Repository Aggregator FAQ Resources 100

Buzz Marketing for Technology

JUNE 27, 2008

Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. We did about 100 interviews, and tried to get at the root causes of the problems and concerns they cited.

How To 100

How To Repository FAQ Aggregator 100

Later

JUNE 27, 2019

For example, with an influencer partnership, you could be aiming to improve your follower growth, boost your engagement on a branded hashtag, build a stronger community, or generate more leads to your website to make more sales. . Influencer Marketing for Small Business Step #2: Research Influencers on Instagram & More .

Small Business 56

Small Business Influencer Template Templates 56

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Like Sonny divorcing Cher (or was it the other way around?)

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

JULY 20, 2010

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. – Thanks Mike!

Social Media 139

Social Media Strategy Consultant Blogger 139

Convince & Convert

APRIL 15, 2010

Is Your Company in the Content Marketing Industry? What formerly was the sole bastion of the media, is now also a company bailiwick. Consider a company like Kodak. Kodak (and thousands of other companies) are writing blogs, taking photos, uploading videos, making presentations and creating all sorts of other content.

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. Private brand communities vs. Facebook. Yes, social media applies to B2B. Linkedin Groups vs. Twitter. Podcasts vs. YouTube.

Social Media 147

Social Media B2B Strategy Consultant 147

ProBlogger

AUGUST 31, 2012

I listened closely to the observations and advice given about my blog and company. Again, I documented things that I could apply to my company, MCP Actions. Since the trip, I have increased my Twitter presence slightly and started building communities on Pinterest and Instagram. Here’s what has happened since the trip.

Real Estate 38

Real Estate Blogger Tourism Energy 38

Hootsuite

JUNE 29, 2023

candidates won’t work for a company with a bad rep. No wonder internationally beloved toy company Lego reported a 17% growth in 2022. Contribute to your community The best reputations don’t just come from carefully managing your tone and image — they come from offering genuine value to your community and cultivating connections.

Reputation 106

Reputation Strategy Brands HootSuite 106

Webbiquity SMM

MARCH 29, 2022

Using the right Quora marketing strategies, marketers can get good results for their clients or companies in the coming years. You can use Quora for free market research. It hosts millions of questions, thousands of active communities (similar to mini forums), and has a highly engaged audience. Image source: Quora.

Brands 204

Brands NoFollow Marketing How To 204

Convince & Convert

JULY 6, 2010

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. If a company is “doing good,” don’t be shy about talking about it. Don’t be Shy.

CSR 137

CSR Social Media Strategy Consultant 137

Hootsuite

APRIL 11, 2022

Retail bots can handle simple requests, like order tracking, FAQ answers, or product recommendations (a.k.a. Without the overwhelm, Fody was able to improve their marketing with proactive communication strategies targeted to those with digestive conditions. they can be your a personal shopping assistant for your online client).

Retail 97

Retail FAQ How To Survey 97

Convince & Convert

JUNE 29, 2010

Ive founded 5 companies, and spent 15 years running digital marketing agencies. But all is not lost, if you just commit to turning away from Starsky & Hutch, and toward the opportunities for greater good. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

RSS 118

RSS Collaboration Social CRM Consultant 118

Hootsuite

MAY 8, 2023

Social media marketing for insurance companies offers the ability to address those concerns. Insurance companies have work to do when it comes to increasing consumer trust. Social media provides two-way communication. insurance companies’ digital ad spend will increase to $13.58 Consumers are often price-sensitive.

Insurance 88

Insurance Social Media Policies HootSuite 88

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. What do you think? Does that make sense? “Right&# and “Wrong&# is probably too strident.

Questions 160

Questions Social Media Consultant Education 160

Buzz Marketing for Technology

JUNE 27, 2008

They need to know how to use their knowledge and skills-by thinking critically, applying knowledge to new situations, analyzing information, comprehending new ideas, communicating, collaborating, solving problems, and making decisions.". My students just had a film festival last week that over 500 community folks attended. Curriculum.

Skills 100

Skills Education Project Report 100

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 147

Social Media Strategy Influencer Social CRM 147