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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. True relevance grows from a deep understanding of what motivates your customers, and ensuring that every contact they have with your organization shows to what degree your company values their reasons for choosing you. According to Jamie Grove, the company’s Director of Evil Schemes and Nefarious Plans (i.e.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. If you have income in your database, isolate customers in the upper middle tier (for most companies).

It's Time for Real-Time

Convince & Convert

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). To aid your decision, here’s what it’s about: Business is increasingly done in real-time. We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies. “It's Time for Real-Time.&#

Ultimate Guide to Instagram For Fashion

Later

A fashion-forward Instagram strategy can drive traffic, make sales, and attract a loyal community of followers. This special collection of garments and accessories will propel your wardrobe to a real midsummer (and super glamourous) night’s dream.

Grow Your Blog Business: The Earn-Millions-in-Your-Flip-Flops Framework [Case Study]

ProBlogger

Forced to close her real estate business in November 2008 because of the mortgage meltdown, Susan launched her digital information business in January 2009 with a mere $200 in startup capital. Susan’s ebook, Mortgage Secrets for Real Estate Investors is where it all started. Answers for popular FAQs within your subject area. How can a company not be excited about this? This guest post is by Stephan Spencer of The Art of SEO.

11 Heads Are Better Than One #QLDBLOG

ProBlogger

I listened closely to the observations and advice given about my blog and company. Again, I documented things that I could apply to my company, MCP Actions. As others mentioned, this is a much better use of the real estate at the top of the blog.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. If your customers and prospects feel like your company is more human and actually cares about them, they’ll want to be part of it. going so our COMMUNITY INFLUENCERS ?can

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. JulianneKrutka Real estate agent with Coldwell Banker Residential Brokerage in Westfield MA and an avid Social Media FAN!!

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. Even getting this far has been a carnival ride of mortgage, insurance, real estate, movers and utilities drama. We just moved there and I need some company though I've a temp relocation to the Netherlands for the month of August.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It takes up a lot less screen real estate that Tweetdeck, and I always use Tweetie when conducting my live, Twitter 20 interviews. I’m planning to write a full post about it soon, but the real genius of Swix is that it allows you to easily create a unified scoreboard of all your key social media metrics like blog traffic, subscribers, Facebook fans, Twitter followers, YouTube subscribers, and much more.