4 Steps to Drive Sales with a Social FAQ | Blogging and Content.
Convince & Convert
MAY 11, 2010
After all, why would they even be coming to your Web site unless they had questions about your product or service? I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Not in a “here’s our FAQ way, but in a vigorous, social media way.