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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Deloitte University Press ). Deloitte University Press ).

9 Antidotes to the Facebook Algorithm Squeeze

Convince & Convert

In a recent, inscrutable, Kremlin-esque press release , Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth. Remember this: Facebook is a public company. Engage Your Community with Facebook Groups.

Book Review: Optimize

Webbiquity SMM

It’s also crucial to optimize content produced by customer service (FAQ’s, common how-to guides), HR, and subject matter experts in field consulting, engineering and sales for search.

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Why You're the Key to Social Media Success

Convince & Convert

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. A B2B software company, or Skittles?

Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry.

News 282

Influencer Marketing for Small Business: 7 Steps to Finding the Right Influencers (+ Free Templates!)


For example, with an influencer partnership, you could be aiming to improve your follower growth, boost your engagement on a branded hashtag, build a stronger community, or generate more leads to your website to make more sales. .

105 Ideas to Add to Your Editorial Calendar

Convince & Convert

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Even silly, simple news can help your customers feel a connection with your company. Company Goals.

10 Ways to Use Your Blog to Manage a Crisis


Your blog is a very important part of your personal image or company brand. A blog offers several advantages compared to news releases, websites, or other social media channels. Reassure the community that you’re actively working on the issue and that safety is paramount.

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4 Simple Growth Strategies Any Breakthrough Blog Can Learn From Pinterest


Like most great entrepreneurs, he created the company out of his own interests, passions, and purpose. Throughout history, truly great companies answer these question: Who are we? In fact, purpose is the catalyst for all great companies and organizations.

Co-op SEO and the Future of Websites | Guest Posts | Social Media.

Convince & Convert

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Each of the 27,000 companies that use the service had the same goal – to share their pitch. The more one company shares their pitch, the more views it has, the more backlinks it provides, and so on. Tatyana Gann [link] Mark Tosczak Interesting post about PitchEngine, SEO and news releases.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. Build Your Defense Shield Especially in times of crisis, it’s a company’s obligation to be as open and transparent as possible, as well as to communicate most expeditiously to those consumers impacted.

CSR 100

Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

SLA Community. Julie Oman is an Information Steward for The Dow Chemical Company in Midland, MI. I feel a degree of responsibility in ensuring the knowledge workers of my organization have the fundamental skills to deal with whatever knowledge management technology and processes are adopted by the company. Like many companies, my organization provides a community that supports the use of information technology and. Press Room. Membership FAQs.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. Instead of dismissing new, potentially valuable tools because of limited bandwidth, set up company-wide “assessment competitions” that allow everyone to get involved: Give prizes to the folks who use emerging tools to identify client opportunities and customer pain points.

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Try that with a press release… Nowhere to Run. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. The company can’t ignore me then!&#