Convince & Convert

AUGUST 16, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Blastoff for My New Social Media Newsletter August 16th, 2010 |Written By: Jay Baer | View Comments Tweet Last Monday was the world premier of my new social media newsletter, the 3-2-1.

Newsletter 80

Newsletter Alltop Social Media Social CRM 80

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Not in a “here’s our FAQ&# way, but in a vigorous, social media way. You need some clue about lighting, somebody in your company that’s decent on camera, and a loose script.

FAQ 101

FAQ Content Consultant Social CRM 101

Mindjumpers

DECEMBER 28, 2011

Tweet Community Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager.

Communities 220

Communities FAQ Guidelines ROI 220

ProBlogger

DECEMBER 11, 2017

What You Should Include in Your Email Newsletters (and Answers to 4 FAQs About Email). Maybe you put ‘set up email newsletter’ on your ‘someday’ list ages ago, but still haven’t done it. Or maybe you have a newsletter list, but you haven’t sent one in months. It drives traffic, and helps us build our community, understand who’s reading our blog, and monetize both directly and indirectly. 6 Reasons Why Your Blog Needs an Email Newsletter.

Newsletter 41

Newsletter Types Blogger List 41

Buzz Marketing for Technology

JULY 24, 2008

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy.

Company 219

Company Health Care Energy Groups 219

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive? there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM.

Strategy 89

Strategy Social Media Alterian Social CRM 89

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. More than one-third of Fortune 500 companies have active Google+ accounts.

Statistics 284

Statistics Social Media Marketing B2B 284

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet.

Social Media 111

Social Media Strategy FAQ CSR 111

Convince & Convert

JUNE 15, 2010

Companies should follow, not lead, their customers across the social Web. Rapleaf is better for larger companies. If you have a contact us form, an online lead generation form, an email newsletter sign-up, or a shopping cart, why are you still only asking for name, address, and email address? I uploaded a list of approximately 2,000 subscribers to my email newsletter (you’re a subscriber, right?)

ScoutLabs 116

ScoutLabs Social Media Questions Social CRM 116

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Private brand communities vs. Facebook.

Social Media 113

Social Media Strategy B2B Lijit 113

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. A B2B software company, or Skittles?

Social Media 98

Social Media B2B Consultant Social CRM 98

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts? Somebody’s “strange&# social network is someone else’s potentially thriving customer community.

Social Media 103

Social Media Strategy Consultant Social CRM 103

Convince & Convert

APRIL 6, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Build Your Brand a Social Content Ladder in 5 Steps April 6th, 2010 |Written By: Jay Baer | View Comments Tweet Sure, social media takes a lot of time, but probably not as much time as you think.

Content 105

Content Brands Radian6 Organization 105

Convince & Convert

APRIL 28, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The Science of Inequality – Finding Your Influential Customers April 28th, 2010 |Written By: Jay Baer | View Comments Tweet Does social media breed inequality?

Social Media 108

Social Media Strategy Influencer Social Graph 108

Convince & Convert

FEBRUARY 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The Social Impact of Friendships and Lies February 9th, 2010 |Written By: Jay Baer | View Comments Tweet Do you trust me? Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 89

Social Media Strategy Survey Social CRM 89

Buffer Social

DECEMBER 10, 2019

Tastemade is a community of food, travel, and design lovers. They posted this to the Burrow Stories, along with instructions on how their community could download the picture and add to it. Our next pick is from another cookware brand, or rather, from its parent company.

Instagram 67

Instagram Template Templates Patterns 67

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit? According to Jamie Grove, the company’s Director of Evil Schemes and Nefarious Plans (i.e.

Strategy 83

Strategy Social Media Case Study Study 83

Convince & Convert

FEBRUARY 24, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 6 Required Competencies for Social Organizations February 24th, 2010 |Written By: Jay Baer | View Comments Tweet Now, marketing is the center of American business.

Compete 86

Compete Conference Organization Social CRM 86

Convince & Convert

JULY 8, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 3 Reasons Email is the Coolest Vampire Today July 8th, 2010 |Written By: Jeff Rohrs | View Comments Tweet Guest post by Jeff Rohrs , who heads up the Marketing Research & Education Team at ExactTarget.

B2B 92

B2B RSS Education Team 92

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans? link] Ellen Cagnassola Deisel is also partnering with a furniture company creating furniture for young urban types.

Apparel 91

Apparel Strategy Curation Social Media 91

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills.

Upcoming 87

Upcoming iPad Project Sentiment 87

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook? Carefully crafting and leading the consumer experience in-store and virtually, has earned the company trust and admirable loyalty.

Collaboration 108

Collaboration Alltop Yahoo MySpace 108

Hootsuite

APRIL 20, 2020

People join Nextdoor to connect with their neighbours and communities. Nosy neighbours may grab the headlines, but businesses are central to the Nextdoor community. Engage with the community. Always looking for new ways to connect with and be accessible to our community.

HootSuite 84

HootSuite Metrics Real Estate FAQ 84

Convince & Convert

JUNE 17, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Twitter Addiction Paying Off June 17th, 2010 |Written By: Jay Baer | View Comments Tweet Twitter can suck you in to a vortex of counter-productivity like one bite of that KFC Double Down sandwich.

Twitter 93

Twitter Metrics Sysomos Yammer 93

SocialFish

OCTOBER 21, 2019

Because most people in the society are probably prejudiced and have socially construed ideas of what constitutes gender and sex, the Transgender community has had difficulties finding love, and most of them are probably still in the closet.

Sites 164

Sites FAQ Meeting Instant Messaging 164

Writtent Blog

OCTOBER 28, 2013

While the lines between personal and business blogging have become increasingly blurred in recent years as companies leverage independant content creators’ audiences for brand sponsorships, there’s still plenty to learn. Your Competitors’ Newsletters. Your Competitors’ FAQs.

Meme 78

Meme FAQ Reddit Blogosphere 78

Sprout Social

APRIL 18, 2017

You still need to check in on messages and your community. When we talk about automation, we’re talking about scheduling posts, sending out company content promotion on a regular schedule and having keyword alerts set up. Automation gets a bad rap.

Startup 112

Startup Brands FAQ Instagram 112

Later

JUNE 27, 2019

For example, with an influencer partnership, you could be aiming to improve your follower growth, boost your engagement on a branded hashtag, build a stronger community, or generate more leads to your website to make more sales. .

Small Business 106

Small Business Influencer Template Templates 106

Buzz Marketing for Technology

OCTOBER 7, 2008

Research E-mail Newsletters. E-mail Newsletters. Subscribe to our e-mail newsletters For more info on a specific newsletter, click the title. IT Management Computerworld Daily News (First Look and Wrap-Up) Computerworld Blogs Newsletter The Weekly Top 10 More E-Mail Newsletters. Hes great at hammering out details one on one with other intensely focused people, often the CEOs of the companies he contracts for.

Wireless 212

Wireless Microsoft Sharepoint Applications 212

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up to follow your company on Twitter, when you tweet will that person see it? That’s because Facebook’s EdgeRank formula ensures that only status updates from companies that consumers routinely interact with show up in their news feed (unless the Facebook member changes their News Feed preferences to “Most Recent&# – anecdotally Facebook acknowledges that fewer than 5% do so). link] Create e-newsletters « Social Media for Authors [.]

Social Media 101

Social Media Strategy Social CRM CoTweet 101

Convince & Convert

MAY 5, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Online Community With Purpose and a Plan May 5th, 2010 |Written By: Jay Baer | View Comments Tweet Lisa Beatty was at a cross-roads. Company launches a media content destination for women.

Case Study 84

Case Study Strategy Social Media Communities 84

Convince & Convert

SEPTEMBER 21, 2010

co-authored with Clinton Bonner ) Is Your Company More Interesting Than My Wife? Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Blog Have a Long Tail 14 Things I Think I Think About Social Media Co-op SEO and the Future of Websites [link] Amy Spreeman This is a terrific resource. All blog owners should do this to see what their community prefers.

Social Media 105

Social Media Strategy iPad MySpace 105

Rebekah Radice

SEPTEMBER 4, 2016

If you’re a brand or agency, use tailored trends to find a cause or topic important to your company. Show your followers that you care about their opinion by asking them for feedback about your company or business. This works in multiple ways: Builds community rapport.

Engagement 106

Engagement Twitter Crowdsourcing Hashtag 106

Buzz Marketing for Technology

JUNE 27, 2008

Yourself, your boss, your coworkers, your friends, your family, your company, your customers, your team, certain investors, your community, your country, the world, your family, God, all conscious beings, etc? Free Personal Development Insights Newsletter. Sign up for the free Personal Development Insights newsletter, filled with tips and ideas on productivity, relationships, health, and more. Newsletters are sent about once a month. Free Newsletter.

Products 211

Products Newsletter Blogger Energy 211

Convince & Convert

SEPTEMBER 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 11 Whys I’m a Social Media Addict September 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Connectivity Social media brings me closer to people with whom I ordinarily would seldom interact.

Social Media 113

Social Media Strategy Social CRM MySpace 113

Buffer Social

JUNE 24, 2019

To find these FAQs, there are a couple great places to look: Your customer service team. Your social media support team, your community team, or your social media manager. Other companies choose to lean into the “bot-ness” by making the voice a bit more obviously robotic.

Survey 71

Survey Crowdsourcing Strategy Newsletter 71

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth? Remember, social media makes big companies seem small again. It’s like consultants telling companies to be “transparent&#.

Conversation 91

Conversation Social CRM MySpace Consultant 91

Convince & Convert

AUGUST 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The 3 Amigos: Email, Blogging, Social Sharing August 19th, 2010 |Written By: Jay Baer | View Comments Tweet For a while now, there’s been too much talk about social media vs. email vs. search.

Social Media 108

Social Media Strategy Tourism Social CRM 108

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Your strategies must employ content creation, community management, local/maps optimization, among others. 5 Lessons Fortune 500 Companies Can Teach You About Blogging : Some Fortune 500 blogs are really great. Hire a company or check out this guide for how to DIY.

Marketing 272

Marketing Reputation Industry Small Business 272

Convince & Convert

JULY 5, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search I Get By With a Little Help From My Friends July 5th, 2010 |Written By: Jay Baer | View Comments Tweet Greetings from Canada. Wonderful community-building strategy!

Community building 76

Community building Alltop Posterous Social CRM 76

Rebekah Radice

SEPTEMBER 4, 2016

If you’re a brand or agency, use tailored trends to find a cause or topic important to your company. Show your followers that you care about their opinion by asking them for feedback about your company or business. This works in multiple ways: Builds community rapport.

Engagement 78

Engagement Crowdsourcing Hashtag FAQ 78

Convince & Convert

JULY 20, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. Very helpful as our company moves forward with our plan for Social Media. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Strategy 105

Strategy Social Media FAQ Social CRM 105

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Unify Your Team The first step is for companies to devise a coordinated strategy that uses email and social communication synergistically.

Social Media 76

Social Media Strategy Social CRM MySpace 76