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‘Tis the Season to Double Down on Social Customer Care (and Protect Your Community Managers)

Convince & Convert

Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . With this challenge, of course, comes new opportunities to provide trust-building service to your potential and current customers. .

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Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. You likely want your story to be news, now.

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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Or, you could survey Web site visitors, gathering data in real-time.

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Some Tasty News on Bookmarking

Social Media Marketing

Great news for Delicious users: the service has been acquired from Yahoo! There's an FAQ on Delicious that answers questions about the transition. There may be a time of adjustment as AVOS re-launches Delicious, but the company's intention is to add new features and grow the service overall. What's next for users?

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids. Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? Dark social helps you find these powerful sources.

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8 Facebook Marketing Strategies For Small Business To Increase Engagement & Sales

Keyhole.co

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. But the business page isn’t the end of it.

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Instagram Rolls Out New Messenger API for Businesses

Later

Good news for business owners: Instagram’s Messenger API will be rolling out to all businesses! With a new Messenger API for Instagram, businesses will be able to streamline their customer service tools, be more efficient, and build trust with their community. . Take Hismile , a teeth whitening company.

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