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Community Manager: To Be Or Not To Be!

Mindjumpers

Tweet Community Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. More than one-third of Fortune 500 companies have active Google+ accounts.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Private brand communities vs. Facebook. Twitter Lists Frenzy =-. Twitter Lists Frenzy =-.

4 Detective Tricks to Find Your Customers in Social Media | Social.

Convince & Convert

Companies should follow, not lead, their customers across the social Web. You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. Rapleaf is better for larger companies. I uploaded a list of approximately 2,000 subscribers to my email newsletter (you’re a subscriber, right?)

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. And while I don’t have any issues with those sites (in fact I wrote about Facebook marketing in-depth here), but is treating social media like a checklist really the best possible solution for your company?

Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince & Convert

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&# You’ll then see a search results page that shows a comprehensive list of places you’ve been mentioned on the social Web.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. That’s why it’s more important than ever for companies (in social media or otherwise) to embrace the truth.

3 Reasons Email is the Coolest Vampire Today

Convince & Convert

A driving force behind the company’s SUBSCRIBERS RULE! While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list. link] Janet Roberts 3 Reasons #Email is the Coolest Vampire Today [link] [JR: love the list of people who said email was dead!]

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6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. All of this is happening to companies (maybe yours) every minute of every day. And that puts it in the unique and powerful role of being the ligament that forces intra-company cooperation like never before. If a consumer emails a company, we’ve trained them to expect a response in a day or so.

It's Time for Real-Time

Convince & Convert

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies. Put me on the pre-order list. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Apparel company Diesel – who’s aggressive marketing is consistently noteworthy – has rolled out perhaps the first-ever integration of Facebook “likes&# in a dressing room … Diesel boutiques in Spain now come equipped with the Diesel Cam, where shoppers can try on garments and then instantly take and upload photos to Facebook, where friends can presumably lie about whether a halter top is a good idea.

22 Exceptional Business Blogging Guides, Tips & Tactics

Webbiquity SMM

Why the Company Blog is More Important Than You Think by Business2Community. This presentation from Billy Mitchell and the team at MLT Creative covers the benefits of blogging, how to keep company politics out of business blogging (“Everything starts with strategy.

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5 Ways to Humanize Your Brand on Twitter

Convince & Convert

True, scrutiny is magnified when community and content managers become a voice for large brands. Add your community or content manager’s Twitter handle to the bio. Use a company logo for your Twitter account, but humanize it with real people.

5 Facebook Marketing Tips for Agencies

agora pulse

As Facebook has evolved from a “nice-to-have” to a “must-have” business tool, many companies employ agencies to dedicate the time required to manage their Facebook presence and market their products. Have you tried any of the examples I’ve listed above?

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Book Review: Optimize

Webbiquity SMM

It’s also crucial to optimize content produced by customer service (FAQ’s, common how-to guides), HR, and subject matter experts in field consulting, engineering and sales for search. ” and “what will compel them to take action” to this list.

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Is Your Twitter Addiction Paying Off

Convince & Convert

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Personally, I've always been a fan of looking at the # of lists to # of followers ratio as to how valuable someone's time is on Twitter. From what I've seen anywhere from 5-10% is a pretty decent (example: listed 500 times and have 10,000 followers) number to aim for. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Need a Chatbot Marketing Strategy? Start Here: Beginner’s Guide to Messenger Bots

Buffer Social

Here is a list of 10 lessons for anyone about to get into chatbot marketing — like us. To find these FAQs, there are a couple great places to look: Your customer service team. Your social media support team, your community team, or your social media manager.

9 Antidotes to the Facebook Algorithm Squeeze

Convince & Convert

Remember this: Facebook is a public company. Further, it is also true that many company posts do not succeed on Facebook today. They will likely have a better chance at Facebook engagement than will your company account. Engage Your Community with Facebook Groups.

Don’t Be Scared Be Prepared – How to Manage a Social Media Crisis

Convince & Convert

Somebody sending a mean tweet about your company doesn’t constitute a crisis. When the company does not know any more than the public about what’s going on. A social media crisis has a potentially material impact on the company overall. Create a Crisis FAQ.

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

So I asked myself: Why not pull together the world’s largest list of types of content to help you get the inspiration you need to fill out a super-diverse and detailed editorial calendar to kick butt at content marketing? Lists. Company News. Your company is ever-changing.

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Best Business Blogging Guides and Tips of 2010

Webbiquity SMM

How To Optimise Your WordPress Ping List by Pimp My WordPress. A colossal list of more than 120 sites to add to your ping list for automatic notification each time you publish a new post. How To Optimise Your WordPress Ping List by Pimp My WordPress. lists and numbers.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

So I asked myself: Why not pull together the world’s largest list of types of content to help you get the inspiration you need to fill out a super-diverse and detailed editorial calendar to kick butt at content marketing? Lists. Company News. Your company is ever-changing.

10 Unexpected Places to Find Business Blogging Inspiration

Writtent Blog

This list might not guarantee that you’ll never hit feelings of burnout again, but it could help you discover ideas you didn’t even know you had the next time you’re feeling creative exhaustion: 1. Your Competitors’ FAQs. I’ll clue you into a little secret.

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The Complete Guide to Instagram Ads: A Step-by-Step Guide to Advertising on Instagram

Buffer Social

Chapter 6: Frequently Asked Questions (FAQs) and Helpful Tips : A short section to answer some questions you might have about Instagram ads. For example, here’s the naming convention that HubSpot uses : Company Department | Content/Offer/Asset Being Advertised | Date | Name of Creator.

Ultimate Guide to Instagram For Fashion

Later

A fashion-forward Instagram strategy can drive traffic, make sales, and attract a loyal community of followers. Shoppers are no longer limited to searching for an outfit by scrolling through endless studio photos on a company’s website.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

DIYSEO asked 46 experts who weighed in on many things, from forgetting a local focus, doing too much at one time, having bad quality links, not optimizing their online listings, and much more. Here’s a list of what Bing seems to prefer for those top rankings.

Influencer Marketing for Small Business: 7 Steps to Finding the Right Influencers (+ Free Templates!)

Later

For example, with an influencer partnership, you could be aiming to improve your follower growth, boost your engagement on a branded hashtag, build a stronger community, or generate more leads to your website to make more sales. .

An Open Letter to Facebook

Techipedia: Tamar Weinberg

With the initiative for Facebook to be open and to empower businesses to host pages that celebrate their business, offering deals and giving the community the ability to converse directly with the business or entity these pages represent, you forgot about accountability. My friends list?

13 Ways to Use Facebook Events for Your Brand

Sprout Social

For instance, if the event is in a certain part of a larger venue, you can list that in the description so people know where to go once they arrive. Since the posts are public, the event wall serves as a FAQ section for other people that have questions.

107+ Blog Post Ideas for a Rocket Start

Writtent Blog

With this ultimate list of ideas, you’ll never run out of things to write about. Use our list to get some inspiration, and get writing! List Post. Lists are incredibly popular these days. Get a best-of list and put your own spin on it. FAQ Post. To-do List.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

If someone signs up to follow your company on Twitter, when you tweet will that person see it? That’s because Facebook’s EdgeRank formula ensures that only status updates from companies that consumers routinely interact with show up in their news feed (unless the Facebook member changes their News Feed preferences to “Most Recent&# – anecdotally Facebook acknowledges that fewer than 5% do so).

Asperger's and IT: Dark secret or open secret?

Buzz Marketing for Technology

Search Job Listings. Monster pulls job listings, resumes for nations on U.S. sanctions list. Hes great at hammering out details one on one with other intensely focused people, often the CEOs of the companies he contracts for. Monster pulls job listings, resumes for nations on U.S. sanctions list. White Papers Read up on the latest ideas and technologies from companies that sell hardware, software and services.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. co-authored with Clinton Bonner ) Is Your Company More Interesting Than My Wife? That would be interesting to see how similar each list is. The numbers and lists thing works. On this list #1, #5, #7, #11, #14, #16 all include a presentation, or free social media tool.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] Go2Mach2 Thanks Jay…Your chart is a good description of how the “process&# of Social Media Marketing should be viewed by most companies. We can see other companies taking advantage of Social Media; but, we are still trying to find the best way to develop more meaningful relationships as we integrate social media strategies into our own marketing mix – [link] The key to the process is “willingness.&# link] jaybaer Congrats on the new company!

4 WordPress Alternatives: the What, Where, and Why

ProBlogger

Habari is a secure blogging platform designed from the ground up with the current and future needs of the blogging community firmly in mind. Habari support is available via: FAQ. package FAQ. a thorough FAQ. Let’s look at its feature list.

Kevin Rose is Digg's Biggest Hypocrite » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Infraction #1 : Digg’s FAQ (Submitting Section, Question #3) says that duplicate submissions are bannable violations. Both wanted to create a Facebook community to connect users to each other. Your loyalties are to your community, and mine are to mine.

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100 Personal Branding Tactics Using Social Media | chrisbrogan.com

Buzz Marketing for Technology

To that end, I’ve come up with a quick list of 100 things you might do to help with these efforts. Track things like audience/community sentiment (positive/negative) if you want to map effort to results. Facebook and/or MySpace are useful social networks where you can build outposts (see next list). Make sure your social media is listed in your LinkedIn profile. The occasional ‘list’ post is usually very good for drawing attention. Community.

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PLE

Buzz Marketing for Technology

We give you a list of all the people you consider a contact, and all the social web sites they are using. Connector looks at the public friends lists on del.icio.us, Pownce, Digg, Last.fm, and YouTube to see if youre connected there as well. Communities. Company News.

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

The audit manager pulled out an independent consultants report that listed in the criteria clients used to select a professional services firm. While we did not coin the term, what we use the term to mean has received considerable uptake in the KM community, and is starting to be used, at least in part and in pilots, in quite a few organization. These lists should include experts outside as well as inside the organization. Save the World Reading List. Fast Company.

How to Save the World - PKM An Update

Buzz Marketing for Technology

The audit manager pulled out an independent consultants report that listed in the criteria clients used to select a professional services firm. While we did not coin the term, what we use the term to mean has received considerable uptake in the KM community, and is starting to be used, at least in part and in pilots, in quite a few organization. These lists should include experts outside as well as inside the organization. Save the World Reading List. Fast Company.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Personality I am compelled by the fact that the bottom line objective of social media is to add human elements to companies that have acted like inhuman, robotic cyborgs for the past 40 years. It’s a benefit, not a drawback that (despite what others might proclaim) there is no social media playbook that can taken off the shelf and executed in rote fashion for all companies. The second is the humanity that companies are able to bring using social media.

Doug Johnson Website --Skills for the Knowledge Worker

Buzz Marketing for Technology

These will not be acquired without mastery of the basic skills listed above, and what constitutes “cultural literacy” is highly debatable. Bloom identifies six levels within the cognitive domain, with certain verbs often listed in association with each level. Doug Johnson.

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