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‘Tis the Season to Double Down on Social Customer Care (and Protect Your Community Managers)

Convince & Convert

Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . NOTE: that did not say SOLVING a customer’s issue. Ensure Your Community Management Team Has The Right Software. It feels like it could be a doozy. .

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Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

A couple of weeks ago I received a worried call from a friend working in PR for a large company. Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. Community Pages 101. In theory these pages should be a good thing for companies.

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4 Ways Social Listening Can Help You Create Amazing Content

Oktopost

Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. Sharing content related to the company or brand. Reporting issues with products and services. Private messaging brand or company accounts. How Does Social Listening Work?

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Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. CURRENT ISSUE. ISSUE ARCHIVES. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. From Issue 94 | May 2005. Find People. Find Groups.

Company 279
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One small step for brand: What marketers need to know about conscious—and increasingly skeptical—consumers 

Sprout Social

Despite more frequent business pledges, consumers remain skeptical– 52% believe brands that take stances on societal issues are just trying to drive sales. The keys to building trust in your communication are consistency and transparency. We need some skepticism to keep businesses accountable , transparent and authentic.

Brands 110
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AI won’t replace social teams: Here’s why

Sprout Social

It’s about connection, and building a community—a human element AI just can’t fully replicate. Everyone is still going to want human-to-human interaction—the thing that’s most important about community building— to be driven by an actual person,” Jeff says. Social media work is about more than just creating on-trend posts.

Team 134
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What is Meta Verified? Everything You Need to Know in 2023

Hootsuite

And since the Meta Verified process includes checking your name and photo against your government-issued photo ID, there should be fewer issues with illegitimate verified accounts. The requirements to apply for Meta Verified are: Your account must represent a real individual person, not a company or brand.

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