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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet.

It's Time for Real-Time

Convince & Convert

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills.

Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. Imagine a Starbucks patron is reading a review in the free version of the New York Times about a Chardonnay and suddenly their iPhone buzzes. Carefully crafting and leading the consumer experience in-store and virtually, has earned the company trust and admirable loyalty.

Is Your Twitter Addiction Paying Off

Convince & Convert

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Also I have made some cool purchases & love to see the photos made via iphone of where people are right now. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Can You Trust Your Blog to the Cloud – The Pros and Cons

Kikolani

We want to be great writers, be great artists, take amazing photographs and build an engaging community. iPhone, iPod, iOS. A FAQ to reference. Do you know that the company has a good track record for protecting your privacy and the privacy of the information that they store?

Asperger's and IT: Dark secret or open secret?

Buzz Marketing for Technology

Hes great at hammering out details one on one with other intensely focused people, often the CEOs of the companies he contracts for. Though the terms are debated and sometimes disputed in the medical community, both refer in a general way to people who display some characteristics of autism -- including unusual responses to the environment and deficits in social interaction -- but not the cognitive and communicative development impairments or language delays of classic autism.

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines. Drive customers to your website, email, forums and robust, highly searchable FAQ to answer questions in event they may not need immediate help solving or the use of a live person.

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An Open Letter to Facebook

Techipedia: Tamar Weinberg

With the initiative for Facebook to be open and to empower businesses to host pages that celebrate their business, offering deals and giving the community the ability to converse directly with the business or entity these pages represent, you forgot about accountability.

The Truth About the iPad | Blogging and Content Creation | Social.

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I use my iPad instead of my iPhone, not instead of my MacBook. In truth, the touch mechanics of the iPad are virtually identical to the iPhone. Little iPhone games like solitaire become substantially more engaging on the iPad. I am considering with at least moderate seriousness getting rid of my iPhone and getting something that actually functions well as a phone (hello Verizon), and using the iPad for all the rest. It's really just a BIG iPhone-like device.

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Kevin Rose is Digg's Biggest Hypocrite » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Infraction #1 : Digg’s FAQ (Submitting Section, Question #3) says that duplicate submissions are bannable violations. Both wanted to create a Facebook community to connect users to each other. Your loyalties are to your community, and mine are to mine.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

After two-and-a-half years, iPhone app developers are getting fed up with Apple’s lengthy and often inconsistent approval process. After Google Voice and its third-party apps were turned down by Apple due to “it duplicating features that the iPhone comes with (Dialer, SMS, etc),&# Google built a completely browser-based app , avoiding the restrictions and not having to split the profits. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

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6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

Facebook rolled out their iPhone app in August, 2007. During that period, approximately 12 million iPhones were sold. Don’t Sell Too Early Many of the missteps that contributed to MySpace’s decay were based on the company not moving beyond its core proposition. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Content Creation Cameras For still photos, I typically use my iPhone 3GS or Panasonic Lumix TZ5. Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me. iPhone Just about anyone that builds a social media audience partially does so because they create a lot of content, and are responsive. You can do more in less time with Tweetie 2 on the iPhone, and it’s super fast and bug-free.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Example: How many customers love iPhone applications? It’s balanced, and always gives your company the opportunity to foster more behaviors. They didn’t employ a secret formula or best practice from outside the company. Rather to organize yourself… your department… and/or your company in a way that makes this part of the daily routine. I'm curious as to how you see companies identifying the needs of their audiences?

Ignore Foursquare at Your Peril - An Analysis of Potential.

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2) There are major time-cost/benefit considerations (especially for companies with limited resources) 3) It is a “must&# for some businesses at this point (like restaurants, hotels,consumer goods), but still questions about larger adoption 4) I think some of the data capture benefits are overblown (for example when people are coming into a restaurant and how many people. The funny thing is I had only been using it for about a day since I only recently got my iphone.

Turn the Tables on Social Media with NutshellMail | Email.

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Like RSS for your relationships NutshellMail sends you a highly customizable email digest (from 1 to 24 times per day) of what’s happening in your social media spheres, so you can browse and get up to speed quickly, without having to visit several different destinations or fire up your iPhone’s social apps. I haven't used it, but looks interesting [link] [link] Meylah Community Anyone use NutshellMail?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. I maintain that as Facebook continues to tie together the real-time Web with the open graph, Twitter usage will inexorably shift from person to person connectivity, to customer to company connectivity.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You cannot just show up to the party and create your 10 podcasts, and not think about what keywords apply, what the psychology of the people using those keywords is, and how your company can fulfill those needs. Until then, let's make an iPhone app so we can do it in the few minutes we're walking to the car or something! Until then, let's make an iPhone app so we can do it in the few minutes we're walking to the car or something!

Please Help Me Support Make-A-Wish Foundation | Convince & Convert.

Convince & Convert

Jay Baer (via iPhone) [link] Chris Moody Great idea Jay. One other thing that I would toss out there…in our community of Social Media, marketing, etc., Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Are You Ready for the Opportunity Economy | social media case.

Convince & Convert

But while companies are rightly trying to get their heads around the concept that every customer is now a secret shopper and a potential reporter, not enough attention is being paid to the positive ramifications of real-time business. The ability of companies to win hearts and minds through contextually appropriate, just in time marketing is the hallmark of the Opportunity Economy, and it has never been healthier. Pity the typical company who can't see it.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Show them aspects of your company that they didn’t already know. Sure, it's not an iPhone, but I don't crave an iPhone. That mission, to add value to the communities they reach, is the heart beat of social. a customer needs to be able to trust in the company's product.

Get Your Social Media Story Straight | Blogging and Content.

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It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. Although I don’t post very much at all these days, I still read the threads on Twolvescentral.com (Star Tribune kind of killed the boards) on my iPhone every day. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. If your customers and prospects feel like your company is more human and actually cares about them, they’ll want to be part of it. going so our COMMUNITY INFLUENCERS ?can

Is Social Media Too Big For Its Britches?

Convince & Convert

Problematically, however, the “social media&# moniker is now also used to describe a great many things, similar only in that they are online, and involve some form of interaction between customer and company. Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. Couponing on Facebook, “make us a haiku and win&# contests, and most branded iPhone apps fall into this category.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

iPhone app for now , Blackberry on the way. I’m not sure whether Dale would be rolling over in his grave over the prospect of an iPhone app, but the app is incredibly content rich, and worth far more than 99 cents. Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? His name was Julio Goris and he owned an oil supply company in the Bronx.

The Key to Social Media Success is Just 2 Letters | Integrated.

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Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. Geek Squad Founder Robert Stephens was asked about the contradiction of a services company providing helpful videos at a conference where I spoke. Social Media Success = Find a Way to Remove Friction Start today by conducting a Helpfulness Audit for your company.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

If we’re not using the available data (made even richer by the coming ubiquity of “like&# ) to boost relevancy of our social and email communication, our fans will gravitate toward companies that are. For many companies (but by no means all), “batch and blast&# email whereby everyone on the subscriber list gets the same message is a thing of the past. I would love to hear your thoughts about how companies can address this challenge from a practical standpoint.