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5 Ways to Humanize Your Brand on Twitter

Convince & Convert

True, scrutiny is magnified when community and content managers become a voice for large brands. Add your community or content manager’s Twitter handle to the bio. Use a company logo for your Twitter account, but humanize it with real people.

An Open Letter to Facebook

Techipedia: Tamar Weinberg

With the initiative for Facebook to be open and to empower businesses to host pages that celebrate their business, offering deals and giving the community the ability to converse directly with the business or entity these pages represent, you forgot about accountability.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Show them aspects of your company that they didn’t already know. Bob sells insurance. Do you ever see him talking about insurance on Twitter? That mission, to add value to the communities they reach, is the heart beat of social.

The Key to Social Media Success is Just 2 Letters | Integrated.

Convince & Convert

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. They aren’t trying to sell you more insurance – at least not at that point – they are being helpful. Geek Squad Founder Robert Stephens was asked about the contradiction of a services company providing helpful videos at a conference where I spoke.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But what makes Randy exemplary is a simple lesson that every company should reconsider – he relishes the description. We have a new biscotti, terrific with coffee or Bailey’s and coffee, from a company ironically owned by Interbev, the European brewers that purchased Anheuser-Busch, which is based here in St. The domestic beer is Budweiser or Bud Light, and although the company is now owned by Europeans, it is still brewed in St.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) If a company wants to really reach at a local level a large “branded&# presence needs to be broken down to local pages or profiles. Again, a company needs to listen and find where the customer base is active.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. Even getting this far has been a carnival ride of mortgage, insurance, real estate, movers and utilities drama. We just moved there and I need some company though I've a temp relocation to the Netherlands for the month of August.