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ProBlogger FAQ: How Long Should Posts Be?

ProBlogger

Over the next couple of weeks I’ll be posting my answers to the most frequently asked questions here at ProBlogger. If you have any you’d like me to answer, I’d love to hear from you in the comments section below. How to Decide?

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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

After all, why would they even be coming to your Web site unless they had questions about your product or service? To be entertained? During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). How does zero clicks sound? Here’s how it works: 1.

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This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

Community Manager: To Be Or Not To Be!

Mindjumpers

Tweet Community Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager.

How Transparency Creates Engaged Communities

Convince & Convert

Topcoder is a community of designers, developers, and data scientists who specialize in design and technology. This community develops enterprise-level work for some of the biggest companies in the world. In This Episode: How to serve two audiences at once.

How to Create a Killer Instagram Bio in 2019

Later

Since your Instagram profile is the new homepage , having a good Instagram bio is more important than ever to help you attract new followers. That means you’ll want to make sure that your Instagram bio is fully-equipped to help you make a great first impression!

Influencer Marketing for Small Business: 7 Steps to Finding the Right Influencers (+ Free Templates!)

Later

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. We have a complete Influencer Campaign Kit for Small Businesses that includes free worksheets, checklists and email templates for you to use every step of the way: .

Book Review: Optimize

Webbiquity SMM

In Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing , Lee Odden provides the definitive guide to SEO and its extension into social and content marketing for the new, more sophisticated world of search and web presence optimization.

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Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry.

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Don’t Be Scared Be Prepared – How to Manage a Social Media Crisis

Convince & Convert

8 Steps to Manage a Social Media Crisis. One of the keys to successful social media crisis mitigation is pre-crisis planning. It’s hard to deal with a crisis you can’t find. Who is listening to the social Web? Create a Crisis FAQ.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. What questions are you trying to answer? Competitive analysis: How does your brand stack up to the competition? • Research: How do people talk about your industry and who are the influencers?

How to Save the World - PKM An Update

Buzz Marketing for Technology

Since I havent written about this in awhile I thought Id bring you up to date on whats happening in this space, and some of the discussions I have had with others on the subject. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. Was there too much content to wade through? Know-How Harvesting +.

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive? there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Diagnosing your potential helpfulness doesn’t have to have the complexity of drilling a relief well, learning the triangle offense, or even Mahjong. The portable size and map make it perfectly logical to bring Mike’s Dining Guide with you when out on the town in Banff.

4 Detective Tricks to Find Your Customers in Social Media | Social.

Convince & Convert

Because there really is no benefit in beating your customers to the punch. Companies should follow, not lead, their customers across the social Web. Here are 4 ways to find out where your customers are in social media: 1. You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The Science of Inequality – Finding Your Influential Customers April 28th, 2010 |Written By: Jay Baer | View Comments Tweet Does social media breed inequality? How can you find them?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Private brand communities vs. Facebook.

Why You're the Key to Social Media Success

Convince & Convert

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. How can you instruct your team to implement and operate something that has so much potential to immediately win (or lose) customer hearts and minds, if you’ve never used it yourself? Would a company launch a major television campaign if the CEO had never watched TV? A B2B software company, or Skittles? It has to come from you.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts? Somebody’s “strange&# social network is someone else’s potentially thriving customer community. Are you ready to look harder?

Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Build Your Brand a Social Content Ladder in 5 Steps April 6th, 2010 |Written By: Jay Baer | View Comments Tweet Sure, social media takes a lot of time, but probably not as much time as you think.

The Best Instagram Stories of 2019

Buffer Social

So much happened with Stories — from new developments with the product to strong returns on Stories ads and organic reach. Not to mention, we had a ton of Stories podcast episodes in 2019, which you can find in our archives. . And it’s hard to choose. . How to say hello to us.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The Social Impact of Friendships and Lies February 9th, 2010 |Written By: Jay Baer | View Comments Tweet Do you trust me? The real shift is in how we define friendship.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit? Being relevant to customers isn’t about just using their first name in an email. How can I help you?

6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 6 Required Competencies for Social Organizations February 24th, 2010 |Written By: Jay Baer | View Comments Tweet Now, marketing is the center of American business. How much can you say?

3 Reasons Email is the Coolest Vampire Today

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 3 Reasons Email is the Coolest Vampire Today July 8th, 2010 |Written By: Jeff Rohrs | View Comments Tweet Guest post by Jeff Rohrs , who heads up the Marketing Research & Education Team at ExactTarget.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans? Is this a great way to bring remote friends’ commentary into a purchase decision (fashion) that is driven by peer feedback?

It's Time for Real-Time

Convince & Convert

Turns out, I’m totally non-musical, so that guitar thing is going to be tough. Sometime around next February (in time for SXSW), you’ll be able to hold in your hands, ponder on your Kindle, show off on your iPad, and maybe even listen on your headphones to a new book from me and my pal Amber Naslund. Huge thanks to Scott Stratten for the connection. We desperately want and need your help to keep us on track, too. Congratulations to both of you.

Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook? The coupon has a timed code and expires in 3 days, nudging you to act. Your choice to stay or not.

Is Your Twitter Addiction Paying Off

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Twitter Addiction Paying Off June 17th, 2010 |Written By: Jay Baer | View Comments Tweet Twitter can suck you in to a vortex of counter-productivity like one bite of that KFC Double Down sandwich.

Social Media for Customer Service: Are you listening?

Mindjumpers

In this relation, businesses can use the conversations on social media as an opportunity to respond to prospects and customers here. This is good since only three out of ten companies respond to customer service complaints made via Twitter. Listen to your customers.

9 Antidotes to the Facebook Algorithm Squeeze

Convince & Convert

The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed. To do this, we will predict which posts you might want to interact with your friends about, and show these posts higher in feed. Click To Tweet.

22 Exceptional Business Blogging Guides, Tips & Tactics

Webbiquity SMM

How can you plan a consistent stream of compelling post topics? How can you increase your content marketing footprint through guest blogging? Two Guides to Business Blogging Benefits. Why the Company Blog is More Important Than You Think by Business2Community.

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UTM tracking & URL shortening for social media marketers

Sprout Social

But there’s one thing that every social media marketer has in common–they all want to keep track of how they’re doing and if possible, optimize their performance. How many link clicks are they generating? How much traffic are those links generating?

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How Do I Keep My Facebook Group Alive?

agora pulse

In this post, we’ll take a look at how you can build an active and engaged Facebook group that helps you reach more people and (ultimately) increase sales and show ROI. Ready to get started off on the right foot? There are a couple of things you need to do.

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10 Unexpected Places to Find Business Blogging Inspiration

Writtent Blog

There’s no famous blogger out there who hasn’t struggled to find inspiration at one point or another. Great content creators learn to find inspiration in unexpected and surprising places, regardless of whether they’re in business blogging or composing music. Refer to Personal Bloggers.

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How Do I Keep My Facebook Group Alive?

agora pulse

In this post, we’ll take a look at how you can build an active and engaged Facebook group that helps you reach more people and (ultimately) increase sales and show ROI. Ready to get started off on the right foot? There are a couple of things you need to do.

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Best Business Blogging Guides and Tips of 2010

Webbiquity SMM

How can you improve your blog’s position in search engines? Find free, high-quality images to add visual appeal to your posts? The Step-by-Step Guide to Guest Blogging by 2 Create a Website. 5 Reasons Why You Should Respond to Every Comment by Daily Blog Tips.

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Can You Trust Your Blog to the Cloud – The Pros and Cons

Kikolani

Unless you’ve been living under a rock or in a small seaside town – you’d think that that’s all there is to know about these days and that if you’re not quick – you’ll miss out. So how can we be sure if the cloud’s right for us?

100 Examples of Corporate Social Media Policies

Koka Sexton

The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page.

13 Ways to Use Facebook Events for Your Brand

Sprout Social

Despite all of this, we’re here to tell you that Facebook is far from dead. In order to get more out of Facebook, you have to go beyond publishing a handful of posts per day. How to Create Effective Facebook Events. Pin a Post to Your Event Wall.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Online Community With Purpose and a Plan May 5th, 2010 |Written By: Jay Baer | View Comments Tweet Lisa Beatty was at a cross-roads. How’s that for eating your own dog food?

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Do an audit to find out.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I had some anecdotal stories to share, but I’ve never looked at it methodically until now. How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? Build Your Brand a Social Content Ladder in 5 Steps Is Starbucks the Most Dangerous Competitor to Facebook? (co-authored

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Will they click on it to visit your offer/website/landing page? If someone signs up to follow your company on Twitter, when you tweet will that person see it? That depends upon how many other people/brands they are following, and how often they check Twitter. The average consumer receives 44 emails per day, which is far fewer than the number of tweets to which the average person is potentially subjected. Social rounds it out, helps to expand reach.