Hootsuite

SEPTEMBER 14, 2023

With Streams, you can track keywords, hashtags, and phrases, as well as set up notifications for new mentions or conversations related to your brand. Durex was one of the first companies to use social media intelligence to identify the needs of the LGBTQIA+ community — a market they had previously largely overlooked.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

MAY 23, 2023

It’s about connection, and building a community—a human element AI just can’t fully replicate. Everyone is still going to want human-to-human interaction—the thing that’s most important about community building— to be driven by an actual person,” Jeff says. Social media work is about more than just creating on-trend posts.

Team 134

Team Social Media Management Skills Trends 134

Sprout Social

AUGUST 22, 2022

YouTube’s powerful search capabilities have made it the world’s second-largest search engine —of course, having Google as your parent company never hurts. Let’s go through a few of the search features that can help you reach your audience, know your competitors and manage your community. Hashtag searches. YouTube Premieres.

YouTube 72

YouTube Features Engagement Hashtag 72

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Buffer Social

DECEMBER 10, 2019

Tastemade is a community of food, travel, and design lovers. They posted this to the Burrow Stories, along with instructions on how their community could download the picture and add to it. Many people in their community ended up using the filter on their photos and tagging Potluck in the Stories. Let’s get right to it then. .

Instagram 98

Instagram Patterns Template Templates 98

Likeable

MARCH 31, 2021

It’s a very important (yet, as mentioned above, underutilized) part of audience research, giving brands the opportunity to track, analyze, and take action to respond to relevant conversations happening on social media—even when the company is not specifically tagged or mentioned. Competitive Analysis. Recruiting & Influencer Sourcing.

Strategy 106

Strategy Brands Influencer Analysis 106

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. Community management. Create community and brand loyalty. Improve community engagement. Drive online sales.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Later

JULY 15, 2020

Collecting customer feedback can create a more engaged community, increase brand loyalty, and — perhaps most importantly — help you learn what your customers actually want. Collecting customer feedback is one of the best ways to understand your audience and build a stronger sense of community on Instagram. The first step?

Instagram 78

Instagram UGC Travel Transportation 78

Later

DECEMBER 18, 2020

Check out how skincare company Saltyface sums up their brand in three succinct lines in their bio: Another way to attract your ideal audience? Focus your Instagram bio copy on how you help or inspire your community — making it more about them than it is about you. and clothing company ThunderVoice Hat Co. Let’s make it sweeter.”

Instagram 52

Instagram How To URL Hashtag 52

Later

DECEMBER 18, 2020

Check out how skincare company Saltyface sums up their brand in three succinct lines in their bio: Another way to attract your ideal audience? Focus your Instagram bio copy on how you help or inspire your community — making it more about them than it is about you. and clothing company ThunderVoice Hat Co. Let’s make it sweeter.”

Instagram 52

Instagram How To URL Hashtag 52

Hootsuite

APRIL 26, 2023

Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. What does HIPAA say about social media?

Social Media 93

Social Media Health Care Tips Policies 93

Convince & Convert

MARCH 28, 2012

What if we took it to another level and gamified customers’ live call interactions with CSRs (customer service reps) to help palliate customers’ on hold experience, as well as allow companies to benefit and receive a cost savings? We Might Hate the Players, But We Don’t Hate the Game. Rewards for Waiting on Hold.

CSR 127

CSR Airlines Loyalty Hashtag 127

Convince & Convert

MARCH 28, 2012

What if we took it to another level and gamified customers’ live call interactions with CSRs (customer service reps) to help palliate customers’ on hold experience, as well as allow companies to benefit and receive a cost savings? We Might Hate the Players, But We Don’t Hate the Game. Rewards for Waiting on Hold.

CSR 126

CSR Airlines Loyalty Hashtag 126

Writtent Blog

OCTOBER 28, 2013

While the lines between personal and business blogging have become increasingly blurred in recent years as companies leverage independant content creators’ audiences for brand sponsorships, there’s still plenty to learn. Your Competitors’ FAQs. Read closely, and grab onto the freshest ideas for inspiration.

Meme 93

Meme Reddit FAQ Conference 93

Later

JUNE 27, 2019

For example, with an influencer partnership, you could be aiming to improve your follower growth, boost your engagement on a branded hashtag, build a stronger community, or generate more leads to your website to make more sales. . Tip #2: Search Relevant Hashtags to Find Influencers in Your Niche . View this post on Instagram.

Small Business 56

Small Business Influencer Template Templates 56

Hootsuite

JUNE 29, 2023

candidates won’t work for a company with a bad rep. No wonder internationally beloved toy company Lego reported a 17% growth in 2022. Contribute to your community The best reputations don’t just come from carefully managing your tone and image — they come from offering genuine value to your community and cultivating connections.

Reputation 106

Reputation Strategy Brands HootSuite 106

Hootsuite

AUGUST 14, 2023

Another useful feature is Pallyy’s hashtag analytics , which helps users track the performance of their hashtags, identify popular ones, and discover new relevant hashtags. Hashtag tracking and analysis tools help users discover relevant hashtags, monitor their performance, and optimize their hashtag strategy.

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HootSuite Social Media Management Price Hashtag 67

Hootsuite

NOVEMBER 28, 2022

CEM uses data gathered at every interaction to improve customers’ perception of your company. Companies that provide a great customer experience will always have a competitive edge. But while CRM focuses on the company’s view of a customer, CEM looks at the customer’s view of the company. Source: Heyday.

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Tips HootSuite Survey FAQ 123

Hootsuite

MAY 8, 2023

Social media marketing for insurance companies offers the ability to address those concerns. Insurance companies have work to do when it comes to increasing consumer trust. Social media provides two-way communication. More than 80,000 posts use the #petinsurance hashtag on Instagram and another 63,000 on Facebook.

Insurance 88

Insurance Social Media Policies HootSuite 88

Hootsuite

JUNE 15, 2023

People apply to companies, not jobs. Social recruiting is the practice of using social media to find, attract, engage, and encourage candidates to apply at your company. Source: Statista LinkedIn LinkedIn is by far the most popular social recruiting platform for both job seekers and companies. So where are the best candidates?

HootSuite 93

HootSuite How To Hashtag Applications 93

Hootsuite

NOVEMBER 3, 2022

When to engaging with a new brand on social media, Gen Z audiences care just as much about the company as they do about the product or service. For example, a clothing company looking to market to Generation Z should be transparent about what the clothes are made of, where they’re made, and what kind of work conditions they’re made in.

Airlines 109

Airlines Marketing How To Influencer 109

Hootsuite

MARCH 26, 2020

So, is your company ready to get digital? Here’s a rundown of the different kinds of online business events your company can host. Use a hashtag to help people find and follow the conversation. Right now there’s an alcohol company trying to figure out how they can sponsor all these @zoom_us happy hours. Live tweeting.

Hosting 145

Hosting Eventful Tips How To 145

Sprout Social

AUGUST 15, 2022

Hashtag challenges : Create appealing challenges that encourage user-generated content. TikTok’s thriving community of content creators makes it an excellent channel for collaborating with influential people with highly engaged communities. How to make money on TikTok FAQ. Then it becomes an in-feed video ad.

Strategy 111

Strategy Affiliate marketing How To Collaboration 111

Sprout Social

FEBRUARY 10, 2022

Food for thought: 70% of marketers say that consistent branding is the most important element of building a community and retaining customers. This is a problem that many B2B brands and SaaS companies face. Branding is everything when there are dozens of companies offering near-identical services like yourself. An FAQ page.

Social Media 117

Social Media How To Press Release Sentiment 117

Hootsuite

APRIL 11, 2023

For example, maybe your Instagram feed posts are seeing lackluster results, but your Reels are performing better than expected, and you have an active community engaging with your Stories. To stay ahead of the curve in your own industry, set up a social listening program using relevant keywords and hashtags to monitor the competition.

Analysis 105

Analysis Social Media HootSuite Tips 105

Hootsuite

SEPTEMBER 16, 2022

In addition, you can track branded and industry hashtags, your competitors’ brand names and usernames, and any other relevant keywords. Access a constant stream of relevant curated content based on hashtags, location, or keyword. It’s a good way to connect with engaged communities where they already talk about your niche.

Social Media 134

Social Media Tools Marketing Analytics 134

Sprout Social

DECEMBER 20, 2023

Meet customer needs quickly with Sprout’s copy AI features, or with canned FAQ answers stored in the Asset Library. Oktopost Oktopost touts itself as a tool best suited for B2B companies looking for a full social engagement suite. Their “banned keywords” function assures everyone is adhering to brand voice and company standards.

HootSuite 111

HootSuite Brands Price Collaboration 111

Later

FEBRUARY 1, 2019

But The Wing isn’t trying to attract anyone who’s female — only those who identify with their “advancement of women through community” credo. This is important, because with just a few lines of copy, The Wing is able to niche down to a very specific type of female audience, one that relates to its strong company culture and core values.

Instagram 89

Instagram How To Hashtag URL 89

Hootsuite

MARCH 20, 2023

(@remyandarthur) Having a caption contest can help you: Encourage your followers to meaningfully interact with your content Boost the number of comments you have on a post Foster community, as entrants like and comment on other’s entries 3. Be relatable Relatable content is very sharable.

Engagement 95

Engagement Analytics Meme Instagram 95

Hootsuite

DECEMBER 15, 2022

Social media platforms like Twitter are centralized, meaning they’re owned and operated by a single company. That company builds features, moderates content, tweaks algorithms, and handles all other tasks that come with running a social network. Create your own community. Community outreach. Run your own server.

UGC 98

UGC Affiliate marketing Open Source Social Networking 98

Buffer Social

JULY 27, 2021

You have to think of what to post, create a graphic, write a caption, choose hashtags, post the content, and engage with your audience in the comments—and then do it all again, and again, and again. They highlight their products, share recipes and answer FAQS, and create funny, relatable GIFs.

Social Media 112

Social Media Content How To Hashtag 112

agora pulse

OCTOBER 4, 2016

As Facebook has evolved from a “nice-to-have” to a “must-have” business tool, many companies employ agencies to dedicate the time required to manage their Facebook presence and market their products. If you’re one of here are five Facebook marketing tips for agencies. 1) Have the Right Team. 4) Create Exclusive Groups.

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Tips Facebook Marketing Training 100

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success.

Tips 176

Tips Sysomos SEO WordPress 176

Rebekah Radice

SEPTEMBER 4, 2016

Then use a trending hashtag to get out in front of a whole new audience. If you’re a brand or agency, use tailored trends to find a cause or topic important to your company. Make sure you’re looking at trending hashtags based on location. This works in multiple ways: Builds community rapport. source: Buffer ).

Engagement 97

Engagement Twitter Hashtag Travel 97

Rebekah Radice

SEPTEMBER 4, 2016

Then use a trending hashtag to get out in front of a whole new audience. If you’re a brand or agency, use tailored trends to find a cause or topic important to your company. Make sure you’re looking at trending hashtags based on location. This works in multiple ways: Builds community rapport. source: Buffer ).

Engagement 60

Engagement Twitter Hashtag Travel 60

Buffer Social

JUNE 24, 2019

To find these FAQs, there are a couple great places to look: Your customer service team. Your social media support team, your community team, or your social media manager. The search suggestions at the bottom of relevant Google pages are a good place to start, as are crowdsourced communities like Quora and Reddit.

Strategy 73

Strategy Marketing Survey Newsletter 73