Ignore Foursquare at Your Peril - An Analysis of Potential.
Convince & Convert
APRIL 7, 2010
Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. Because Foursquare makes very little sense unless you’re in a physical location like a store, restaurant, etc. But, if you are a business with a physical location (or you have clients that fit that bill) you need to pay attention to how Foursquare and geo-location can help you – and it can. Foursquare and Gowalla are evolving quickly.