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IBM Social Computing Guidelines

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Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. In 2005, the company made a strategic decision to embrace the blogosphere and to encourage IBMers to participate.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Is And How To Use It. Lesson # 3 : Learn To Use YouTube To Convey a Message.

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