IBM Social Computing Guidelines
Buzz Marketing for Technology
JUNE 27, 2008
Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical adviceand also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. In 2005, the company made a strategic decision to embrace the blogosphere and to encourage IBMers to participate.