Buzz Marketing for Technology

JUNE 27, 2008

In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. Respect copyright, fair use and financial disclosure laws.

Guidelines 280

Guidelines Wiki Virtual World Policies 280

Laurel Papworth

OCTOBER 22, 2011

As tomorrow is an historic day – The Australian and other news.com sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by News.com refusal to build online communities around their content? The graph is from the Government Convergent Review initiative.

Communities 108

Communities Social Media Journal Diagrams 108

Convince & Convert

JULY 21, 2010

The FTC encourages social media policies be in place and reviewed. Companies must also uphold privacy laws. As far the legal aspect, all a trademark/copyright holder has to do is submit a DMCA request and Facebook has to review and take action on it. In 2007, a breach of contract suit was brought against 1-800-Flowers.com Inc.

Social Media 153

Social Media Policies Consultant Social CRM 153

Writtent Blog

MAY 24, 2021

WHEREAS, the Company and the Agent desire to enter into an agreement whereby the Agent will market and sell the Product according to the terms and conditions herein. 2d 500 (1994), the Court reviewed whether a parody of Roy Orbison’s song,”Oh, Pretty Woman,” by the rap group 2 Live Crew violated the Copyright Act of 1976.

Communities 40

Communities Real Estate Policies Template 40