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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors, for example.

Marketing 367
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Open Community Case Study – GoPlow

SocialFish

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Community: GoPlow.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors, for example.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-four per cent of Canadians are on Facebook and almost 80 per cent use it daily. Magazine reading time down 77.5 Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. Canadians love social media.

Marketing 199
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How to Leverage a Community of Passionate Fans

Convince & Convert

Many casual users of Garmin may only know them as a GPS company, but the truth is that Garmin has been around much longer than the portable GPS has been available, working on equipment for aviation, marine, outdoor recreation, and fitness industries. in 2012 for television, digital, mobile, print, magazines, and outdoor.

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Cooks Source: How to Avoid an Unnecessary Crisis

Dave Fleet

Tweet Situation: When food writer Monica Gaudio discovered that Cooks Source magazine had lifted an article she’d written and printed it in the magazine, she emailed the magazine to inquire about how it had come about. When the editor of the magazine asked what she wanted, Gaudio told the.

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Is it Time to Re-Think Your Social Media?

yMarketingMatters

And are your Facebook posts being shared frequently so your Facebook Insights are mostly “green” and look like this: For most SMB’s, answering these questions can be a reality check. the means of communication , as radio and television, newspapers, and magazines, that reach or influence people widely. (a) media noun.