4 Detective Tricks to Find Your Customers in Social Media | Social.
Convince & Convert
JUNE 15, 2010
Companies should follow, not lead, their customers across the social Web. At conferences, I am often asked something along these lines, “My boss thinks none of our customers are on Facebook, but I think they are. You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details.