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Empathy and Marketing: How to Turn Your B2B Prospects Into People

Webbiquity SMM

Brands know they can’t ignore these platforms (which is why 95% of B2B marketers have created corporate social media accounts) and the successful companies have figured out a way to effectively engage and build strong relationships with their customers. Image credit: Flickr. What is missing from the world around them?

B2B 100
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Can You Trust Your Blog to the Cloud – The Pros and Cons

Kikolani

We want to be great writers, be great artists, take amazing photographs and build an engaging community. Now that you know it, how do you exercise wise judgement in your approach to it? Do you know that the company has a good track record for protecting your privacy and the privacy of the information that they store?

Privacy 130
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Measurement… Supplemented

Waxing UnLyrical

We currently maintain a rich database of scorecard participants and we plan to engage them through email newsletters that provide richer content on how to stay active on the three pillars of health: exercise, diet and supplements. [We decision on what to measure will be unique to each company. Not that difficult, is it?

Postrank 151
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Ten Reasons PR Pros Should Blog

Waxing UnLyrical

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. And understanding is one of the most important building blocks to a successful career in any field, and particularly in business communication. It’s a great way to exercise your writing muscles.

Class 226
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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

Image: Shawn McClung via Flickr, Creative Commons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day. The biggest PR lesson here – because what is this campaign, if not an exercise in trying to raise awareness? Now you see it, now you don’t.

Class 233
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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. The team has a lot of photographs on Facebook (and also some on Flickr). But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community. So, I peeked at YouTube.

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The Bamboo Project Blog

Buzz Marketing for Technology

Flickr photo via Nesster. Companies that didnĂ¢??t Facebook or LinkedIn) or other communities of practiceĂ¢?? The investment these companies will make in blogs, social networks, and communities will Ă¢??stimulate Stephens PLE: Store photos ( Flickr ) and video ( Google video ). through the lens of Web 1.0,

Project 265