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Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. Levey didnt bother to name them, but you dont need an MD to guess what he was talking about: too much smoking, drinking, eating, and stress, and not enough exercise. Great companies run SAP, not just great big companies.

Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince & Convert

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&# Twitter Lists How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights.

Can You Trust Your Blog to the Cloud – The Pros and Cons

Kikolani

We want to be great writers, be great artists, take amazing photographs and build an engaging community. Now that you know it, how do you exercise wise judgement in your approach to it? A FAQ to reference. Exercise Wise Judgement. This is a guest post by Matthew Setter.

Influencer Marketing for Small Business: 7 Steps to Finding the Right Influencers (+ Free Templates!)

Later

For example, with an influencer partnership, you could be aiming to improve your follower growth, boost your engagement on a branded hashtag, build a stronger community, or generate more leads to your website to make more sales. .

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Your strategies must employ content creation, community management, local/maps optimization, among others. 5 Lessons Fortune 500 Companies Can Teach You About Blogging : Some Fortune 500 blogs are really great. Hire a company or check out this guide for how to DIY.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

co-authored with Clinton Bonner ) Is Your Company More Interesting Than My Wife? This was an illuminating exercise for me. link] Aaron Lee Thanks for sharing this great blog post Jay, I’ll try to play around with the title and coming up with titles like “Is Your Company More Interesting Than My Wife?&# All blog owners should do this to see what their community prefers. Every community is different and will respond to different triggers.

How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. We see blogging both as community building and as a function of being a web based business. Community If people are paying attention, and connecting with one another around your content, you have attained success. In PR, measurement has always been a finger in the wind exercise.

PKM and the Organization - Pollard

Buzz Marketing for Technology

We allowed the bold vision of knowledge-sharing to be diminished and appropriated by those who saw it is merely an exercise in automating the acquisition, storage and dissemination of documents. Many companies that jumped early onto the KM bandwagon have all but abandoned it, while many organizations that waited are now repeating the mistakes of the pioneers. The quote at right is what one executive told me when I suggested his company make such an investment. Fast Company.

100 Personal Branding Tactics Using Social Media | chrisbrogan.com

Buzz Marketing for Technology

Track things like audience/community sentiment (positive/negative) if you want to map effort to results. Use social networks respectfully to share the best of your content, in a community-appropriate setting. Community. Remember that community and marketplace are two different things. Make it easy for your community to reach you. Contribute to your community’s blogs and projects. Celebrate important information in your community (like birthdays).

Brands 220

Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community.

Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

While this is important for a blog like mine, it’s flat-out critical for e-commerce companies, and others that are blogging for business. That would be a interesting exercise, wouldn’t it? Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Is Social Media Too Big For Its Britches?

Convince & Convert

Problematically, however, the “social media&# moniker is now also used to describe a great many things, similar only in that they are online, and involve some form of interaction between customer and company. Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. Brand Communities Take your best customers – the 1% that really give a damn about you – and activate them.

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. One of the reasons companies continue to put a lot of emphasis on their websites while still maintaining a robust Facebook page is that Facebook couldn’t do all the things a website can do. A company rang me recently to say that Google black listed them.

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. One of the reasons companies continue to put a lot of emphasis on their websites while still maintaining a robust Facebook page is that Facebook couldn’t do all the things a website can do. A company rang me recently to say that Google black listed them.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. ryanzuk Applauding your move Jay … one great benefit of mingling the virtual and reality aspects of a communications career (social media strategy etc) is the flexibility you've built up and are now exercising.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Thanks Jay for the awakening and thought provoking exercise. Thanks Jay for the awakening and thought provoking exercise. link] Rachel Edelstein I had a manager at “The Nature Company&# who had the best customer service advice that I have ever gotten. link] Rachel Edelstein I had a manager at “The Nature Company&# who had the best customer service advice that I have ever gotten. His name was Julio Goris and he owned an oil supply company in the Bronx.