Buzz Marketing for Technology

JUNE 27, 2008

IBM Social Computing Guidelines. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere.

Guidelines 280

Guidelines Wiki Virtual World Policies 280

SocialFish

FEBRUARY 25, 2011

Vice President of Corporate Communications in advance. or defamatory comments when discussing the Company or the employee’s superiors.”. Therefore the NLRB ruled that the “Blogging and Internet Posting Policy” contained unlawful provisions that “prohibited employees from making disparaging remarks when discussing the company.”

Guidelines 202

Guidelines Social Media Policies Training 202

Mindjumpers

SEPTEMBER 14, 2012

The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. For international brands and companies, it can be a challenge to control and maintain product perception worldwide. Talk to your fans in their language.

Communities 234

Communities Brands Authentication Cost 234

Hootsuite

SEPTEMBER 7, 2022

Your followers may even turn into a community of like-minded people. To help you and your brand put your best foot forward, we’ve rounded up 28 social media bio examples and templates for Instagram, Twitter, Facebook, TikTok, LinkedIn, and Pinterest. Example : @classycleanchic. Affiliated account/job title + company].

Template 145

Template Templates Social Media UGC 145

Hootsuite

JUNE 25, 2019

Check out our Facebook and Instagram contest ideas for suggestions and guidelines.(PS: Simply create a post with an explanatory caption, include an entry deadline and simple guidelines, and voila! This example from Montreal-based shoe brand asks participants to tag three friends, increasing the odds of additional tags.

Examples 111

Examples Social Media Instagram Hashtag 111

Waxing UnLyrical

APRIL 29, 2015

Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. Here’s one example of an organization that’s clearly been successful through their community fundraising efforts. Guest Post by Kari Kiel.

Communities 100

Communities Eventful Case Study Groups 100

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. We explore what hashtags are, how to use them and examples of ways brands are successfully ushering in the new era of hashtagging. Hashtagging examples to spark your next big idea. What is hashtagging?

Hashtag 122

Hashtag How To Guidelines Telecommunications 122

Hootsuite

OCTOBER 11, 2022

It can happen when an account posts sensitive content or enters a gray area of the platform’s Community Guidelines. Instagram references this power in their Community Guidelines: “Overstepping these boundaries may result in deleted content, disabled accounts, or other restrictions. ”. negatively affecting reach.

Instagram 117

Instagram Guidelines Hashtag HootSuite 117

Sprout Social

DECEMBER 6, 2023

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. HIPAA regulations also mandate healthcare companies carefully manage customer interactions on social media—which includes preventing patients from sharing PHI, and deleting it if they do.

Social Media 104

Social Media Privacy Insurance Guidelines 104

Sprout Social

AUGUST 21, 2023

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. Why AI ethics matter Companies are already investing in AI, but the difficulty is ensuring responsible use.

Marketing 89

Marketing Privacy Policies Issues 89

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for brands and businesses aiming to cultivate a community. Let’s get started!

Groups 111

Groups Groups Communities Organization 111

Socialized

NOVEMBER 7, 2009

I recently posted my Brief List of 53 Twitter Rules , guidelines for how I choose to use Twitter. Some of these are legislated, and some of them simply come from community values. Some of these are legislated, and some of them simply come from community values. Rules have numerous origins.

Communities 162

Communities Twitter MySpace Social Networking 162

Sherrilynne Starkie

FEBRUARY 13, 2018

They are highly-qualified professionals with specific digital marketing and communications skills and experience. Companies often call a consultant in because social media is not working. Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. They are strategic advisors.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Bill Hartzer

APRIL 21, 2020

But before you even begin to look for a location, see if your small business meets these requirements: Be a for-profit company. But, if you appear to meet those guidelines, then go on to the next step: Check Your Business Location. If your business address is not in one of those cities, then you won’t qualify.

Small Business 179

Small Business Facebook How To Applications 179

Hootsuite

APRIL 26, 2023

Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. If you’re sharing an example of your work, or of a condition or injury, it’s obvious to avoid revealing the patient’s face. What does HIPAA say about social media? But what’s in the background?

Social Media 93

Social Media Health Care Tips Policies 93

Sprout Social

MARCH 9, 2023

It can be difficult to correlate corporate communication efforts to business impact. We also included examples from brands to inspire your strategy. What is corporate communications? What is the function of corporate communication? Some companies, like QAD Inc., We hear you're all loving the song.

Skills 112

Skills Template Templates Travel 112

Oktopost

JULY 20, 2023

And just like Instagram, Threads enforces Community Guidelines on content and interactions in the app. Threads in Action: Real-World Examples While specific case studies of businesses using Threads are still emerging due to the platform’s novelty, some notable companies have already established a presence on Threads.

Conversation 91

Conversation B2B Community building Instagram 91

Sprout Social

DECEMBER 6, 2023

We’ll explore need-to-know benefits, draw inspiration from real-world examples, and provide tips to shape your strategy. Benefits of B2B influencer marketing 3 B2B influencer marketing examples you can learn from How to add B2B influencer marketing to your social strategy What is B2B influencer marketing? Here’s how.

B2B 118

B2B Influencer Brands Marketing 118

Hootsuite

JUNE 28, 2023

Common examples of dark social are: Private messaging apps (e.g. For example, have you sent an email today? In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Talked on the phone? link shortener.

HootSuite 120

HootSuite URL Analytics Forums 120

Koka Sexton

MAY 14, 2011

The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page. Online Communications Guidelines.

Policies 111

Policies Social Media Examples Liveworld 111

Akamai Marketing

MARCH 23, 2011

While most the examples within the book are of enterprise-sized businesses, the mini-case studies of numerous different types of brands ranging from WD-40 to Lunapads (a feminine protection product) to the oft-cited Zappos, Wikibrands proves that no matter the product, engagement can happen with a strong and willing brand.

Review 142

Review Company Klout Policies 142

agora pulse

JUNE 4, 2020

Used effectively, social media can become an integral part of a university’s culture, community, and connection. This post from Grand Valley State University is a perfect example. Community Connection. Another important way that universities can use social media is to highlight their connections with the community.

Social Media 112

Social Media Committee How To Guidelines 112

agora pulse

JULY 12, 2018

So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. So, with that in mind, I’m going to tell you 13 YouTube community building hacks you never knew about. It sounds basic but branding your channel properly is one of the most important steps you need to take to build your community.

Community building 90

Community building YouTube Communities Influencer 90

Buffer Social

MAY 26, 2022

In the first stage, we invite the entire team to nominate their favorite charities based on a set of guidelines provided. We have evolved our selection guidelines over time based on Buffer’s values and vision, the diversity of our global team, and the potential impact of our donation.

Guidelines 84

Guidelines Team Survey Small Business 84

Hootsuite

MAY 1, 2023

Benefits of a social media workflow An effective social media workflow ensures that every post is well-crafted, timely, strategic, and aligned with your brand guidelines. Community management and customer service: Responding to comments and messages, routing customer service inquiries. Optimization : Making daily content adjustments.

Template 134

Template Templates Social Media Tips 134

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). An example of user-generated content from Calvin Klein. For example, photos of employees packing or making up orders or a video of your team talking about why they love working for your company. Not clued in just yet?

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

OCTOBER 11, 2022

Social and world events impact your presence and community. Peloton followers took to social media to applaud the company on its stance because the brand leaned into its company values in relation to the tragic events. This is also a strong example of getting familiar with the current conversation before posting.

Eventful 114

Eventful Social Media How To Sports 114

Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. Imagine the boost these community-centric Groups give to your LinkedIn marketing. Examples of successful LinkedIn Groups What are LinkedIn Groups? This creates a robust community within LinkedIn. How to find groups on LinkedIn Method 1.

Groups 130

Groups Groups LinkedIn Microsoft 130

Sprout Social

FEBRUARY 29, 2024

Artificial intelligence in marketing With marketing , AI transforms how businesses interact with their customers in several ways, offering tangible benefits that directly impact a company’s bottom line. Media buying Companies like Volkswagen utilize AI to optimize their advertising strategies.

Patterns 120

Patterns Sentiment Analysis Proposal 120

Ignite Social Media

OCTOBER 7, 2016

So, we interviewed Ashlie Lanning, our Vice President of Community Management, to get the Dos and Don’ts on election content and conversation for brands targeting consumers in the US. Take our own company for example, Ignite Social Media. Tis the season for debates, politics and elections.

Brands 141

Brands Policies Guidelines Conversation 141

Sprout Social

JANUARY 19, 2023

This type of identifying information is a gold mine for third-party data companies and marketers—and criminals who can collect, abuse and monetize the data. For example, extended reality (XR) headsets can record a user’s facial attributes, blinks, movement, surroundings and activities in the metaverse.

Brands 117

Brands Avatar How To Privacy 117

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. The stakes are high, but that doesn’t mean financial companies can ignore social altogether. For example, the 170-year old PNC Bank is dedicated to ensuring consumers’ financial wellbeing.

Report 66

Report Atlassian Brands Sentiment 66

Pixlee

AUGUST 9, 2021

Use a UGC platform to automatically filter out spam, and set custom parameters that meet your brand guidelines. For example, after working with Pixlee, the Cosmopolitan of Las Vegas generated 250 million impressions from Pixlee powered UGC and collected over 19,000 pieces of content. Utilize a Direct Uploader.

UGC 92

UGC Brands Apparel Authentication 92

Social Media Strategies Summit

OCTOBER 24, 2018

They should guide all of your campaigns, content creation, and community management activities. For example, to drive more traffic to your site from Instagram, you’ll need to set goals that relate to increased awareness and increased demand. How does your brand follow grammar and punctuation guidelines? Visual guidelines.

Social Media 113

Social Media Strategy Guidelines Template 113

Hootsuite

MAY 2, 2023

For this example, let’s use the fictional real estate agent Phil Dunphy from the TV show Modern Family to help fill in the blanks. For example, if someone were to search for “Los Angeles Realtor” on Facebook, Phil Dunphy’s Page has a higher chance of showing up in the results. Also, remember to follow the group’s guidelines.

Real Estate 102

Real Estate Facebook HootSuite How To 102

Laurel Papworth

APRIL 8, 2010

For example, if your Page includes content not suitable for minors, you will use your Page to block minors from accessing your Page. If you want a really obvious example – even if Twitter shuts down, Facebook removes my account, and Foursquare/Flickr/YouTube and so on disown me, people can still find me on this blog.

Communities 111

Communities Facebook Widget Web 2.0 111

Hootsuite

MARCH 20, 2023

These types of accounts can still apply for the original style of verification if they are notable (for example, they appear in news stories or are household names). The requirements to apply for Meta Verified are: Your account must represent a real individual person, not a company or brand. They both get the familiar blue check mark.

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Badge Instagram HootSuite Guidelines 93