Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Take the classic example of a large CPG food company, like Kraft , that is considering an expansion into a new vertical.

Social Media 93

Social Media Focus Group Aggregator Research 93

agora pulse

NOVEMBER 14, 2017

Recently, the company launched a new interactive sticker called Instagram Polls. Here are four ways to use the Instagram Polls feature, with examples. For example, Girls Who Code posted an Instagram Poll asking followers if they were at the Grace Hopper Celebration. Think of the example in #2, for instance.)

Instagram 130

Instagram Posterous Eventful Focus Group 130

Sprout Social

MARCH 30, 2021

Example of Sprout’s Competitive Analysis Listening tool. Before using Sprout Social, a software company known for its smart cutting machines and apps manually scoured Facebook and other social networks to surface product bugs and complaints. The company viewed social media as a massive, unorganized focus group.

Questions 122

Questions Data Focus Group Analysis 122

Sprout Social

JULY 6, 2022

Every company should strive to be driven by data. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. They can use that intelligence to shape future internal and external communications, with messaging tailored for each group. That’s not a controversial statement.

Social Media 112

Social Media Sentiment Survey Marketing 112

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. But it can be huge for your reputation—responsiveness leads to a more favorable view of your company.

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. From established brands to startups, an unusual amount of companies have launched branded merch lines. Need insight into an emerging trend? Looking to prove a long-held belief about your audience?

Questions 116

Questions Sentiment Meme Trends 116

agora pulse

DECEMBER 28, 2017

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. For example, Coca Cola might want to monitor the #sugartax conversation.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Hootsuite

MAY 2, 2023

For this example, let’s use the fictional real estate agent Phil Dunphy from the TV show Modern Family to help fill in the blanks. For example, if someone were to search for “Los Angeles Realtor” on Facebook, Phil Dunphy’s Page has a higher chance of showing up in the results. Also, remember to follow the group’s guidelines.

Real Estate 102

Real Estate Facebook HootSuite How To 102

Pixlee

APRIL 2, 2019

Rather than setting forth archaic tenets to build your marketing strategy, a new school of thought is both popular and successful for brands: craft your marketing strategy from community-driven marketing. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty.

Strategy 59

Strategy UGC Hotels Marketing 59

Kikolani

JUNE 27, 2013

This is Youtility , and, quite simply, companies that practice it are followed, subscribed to, bookmarked, and kept on the home screen of mobile devices. Companies that don’t… aren’t. Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. Youtility is marketing upside down.

Tools 141

Tools Patterns Adwords Advertising 141

Webbiquity SMM

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Smart companies are providing social media support options and actively monitoring social media networks for brand and product name mentions. Provide customer support.

Social Media 191

Social Media Research ROI Technorati 191

Convince & Convert

APRIL 7, 2015

This is the concept behind Jay’s book Youtility , and I believe it can be easily translated to help revolutionize the way the Internal Communication function achieves their goals. Communicating in the Age of Information Overload. Internal Communicators face a similar information challenge inside of an organization.

How To 60

How To Yammer Metrics Statistics 60

Buzzlogix

JUNE 27, 2017

After all, companies routinely unveil products and services that fail to gain traction in the marketplace. For example, when people complain about a similar product, you can use that information to improve yours. Product development can seem like a cryptic process that gives unpredictable results.

Products 40

Products Social Media Focus Group Sample 40

Convince & Convert

FEBRUARY 11, 2015

Not only do they provide a measurable snapshot of campaign success, they’re a tried-and-true gateway to conversion : Companies with 40 or more landing pages get 12 times more leads than those with 5 or less. Examples might include: “Which pricing plan stands out to you?” What action do you want the site visitor to take?

Crowdsourcing 60

Crowdsourcing Exercises Focus Group Forums 60

Kikolani

MAY 31, 2012

Even today, if you asked most companies why they’re using social media, they won’t be able to give you a straight answer. For example, you could: Borrow some of your website traffic Run a promotion with larger, established partners Send an update to your large email list Cross-promote from another social network.

Blogger 141

Blogger Social Media Tips ROI 141

Writtent Blog

JULY 17, 2013

In fact, a recent eMarketer study cited targeting content as a top priority for 47% of savvy companies. A buyer persona is a vibrant profile of your company’s ideal customer. A buyer persona profile is the great equalizer, because it allows companies of all sizes to improve their targeting. Demographics or Firmographics.

Sample 99

Sample Samples Research Company 99

Convince & Convert

DECEMBER 7, 2023

For example, this solar panel-selling website integrates real-time popups updating visitors of recent purchases in diverse locations. For example, if you notice a spike in discussions around rising demand for biodegradable products, then you may want to target eco-warriors as a fresh target market.

Campaign 135

Campaign Marketing Authentication Loyalty 135

Kikolani

JANUARY 26, 2010

Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. An example of this was given during the keynote. Most natural links generally are linked to your website or company name. Social Media Strategy.

ROI 114

ROI SEO Social Media Tips 114

agora pulse

APRIL 17, 2018

It’s disheartening to build an active Facebook group only to realize that no one knows it’s connected to your business. It’s important to let people know it’s your company that runs and manages it. Here’s how to brand your group without feeling sleazy. Add your business name to the group name.

Groups 74

Groups Groups Facebook Small Business 74

agora pulse

APRIL 17, 2018

It’s disheartening to build an active Facebook group only to realize that no one knows it’s connected to your business. It’s important to let people know it’s your company that runs and manages it. Here’s how to brand your group without feeling sleazy. Add your business name to the group name.

Groups 74

Groups Groups Facebook Small Business 74

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports?

Social Media 120

Social Media Content Analysis Sports 120

Buzz Marketing for Technology

JUNE 28, 2008

For example, psychologist Sara Kiesler, PhD, professor of social and decision sciences at Carnegie Mellon University, is working with APA to streamline its web site. Lewis has found similar problems in focus groups he?s The most recent example is the journal CyberPsychology & Behavior, launched last year.) Web of chaos.

Data 100

Data Journal Survey Study 100

Social Media Network Marketing

AUGUST 14, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? On the other side of the debate I heard a great example given during an evening get together at Media140 in Bristol a couple of months ago. August 16, 2010 10:15 PM Bulletin-board Focus Groups said. Unported License.

Social Media 93

Social Media How To ROI Reputation 93

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Sprout Social

JUNE 26, 2023

This helps companies to streamline operations, reduce costs, and increase profit. Supports multi-channel engagement within a single interaction On average, 51% of companies use at least eight channels to interact with customers, including emails, social media, websites, phones, live chat, and in-store. Take Starbucks, for example.

Loyalty 120

Loyalty Retail Data Strategy 120

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. So the company started releasing its products in Millennial-cool colors, targeting this new, surprising market of consumers.

Research 123

Research Social Media HootSuite Marketing 123

Webbiquity SMM

MARCH 29, 2022

Using the right Quora marketing strategies, marketers can get good results for their clients or companies in the coming years. It hosts millions of questions, thousands of active communities (similar to mini forums), and has a highly engaged audience. Why do you need to be on Quora today? Attract new clients. visitors per month.

Brands 204

Brands NoFollow Marketing How To 204

Convince & Convert

OCTOBER 31, 2013

From Facebook, to Twitter, Vine, and YouTube, check out these three clever content and promotion examples Petco, Tide and Crest have been scaring up leading into Halloween today. Leave a comment below with your favorite, or share another Halloween themed example that has a “scary good” wow factor!

Examples 145

Examples Social Media Content Brands 145

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta.

Social Media 148

Social Media Strategy Consultant B2B 148

Sprout Social

JULY 6, 2023

These include conversations relevant to your company, competitors and industry at large, and often hold the answers to questions the C-suite asks (example: how are people talking about our brand online?). For example, many CFOs aren’t well-versed in the business impact of increased impressions or engagements.

Data 131

Data Social Media Metrics Analytics 131

Sprout Social

MARCH 15, 2022

Brand reputation management gives communications professionals the information they need to stay in control of their brand’s narrative. In the past, smaller companies didn’t usually have to concern themselves with creating a comprehensive brand reputation management strategy. Social media is the world’s largest focus group.

Reputation 120

Reputation Brands How To Review 120

Sprout Social

AUGUST 21, 2023

Gain valuable insights You know what’s better than surveys and focus groups? A retail store, for example, could use automation to send a thank you response to all positive reviews and flag negative ones for immediate attention. For large companies spread across various regions, this unified view is a huge plus.

Review 83

Review Google Brands Sentiment 83

Hootsuite

APRIL 11, 2022

For example, the difference between a customer asking to see a “green dress” versus “green dress shoes.”. Since implementing an intelligent retail bot, fashion retailer Groupe Dynamite’s traffic increased by 200% , and chat now makes up 60% of all of their customer interactions. Source: Fody Foods. Improve customer experience.

Retail 97

Retail FAQ How To Survey 97

Later

JUNE 11, 2021

And with a focused strategy, you can turn your brand’s Twitter account into a powerhouse for garnering leads and building an engaged community. This makes it perfect for delivering company announcements, sharing blog posts, providing timely customer support, and so much more — all with a touch of personality. Grow your community?

Twitter 86

Twitter How To Compete Hashtag 86

Hootsuite

MAY 13, 2020

As someone who ran an unauthorized 2gether fan site on Geocities for three glorious, hormone-fuelled months in 2001, I know first-hand the joy of bringing the community together online. It’s time to get your fan community started. Here’s how to promote your business and reap the benefits of Facebook group marketing. Source: Uno!

Groups 144

Groups Groups Engagement Facebook 144

Later

JULY 4, 2019

The Instagram Stories Chat Sticker is your golden ticket to building an engaged community on Instagram, starting real conversations, and gaining more followers! . Instagram’s latest sticker launch is designed to help you host and participate in real, human group chats (no bots allowed!) with your followers. . Here’s how to do it: .

Instagram 78

Instagram Brands Hosting Groups 78