Waxing UnLyrical

JUNE 4, 2014

via Flickr, CC 2.0. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Retail companies the world over are taking to holistic commerce and everything it brings to the table. It’s been a heck of a ride!

Content 253

Content UGC Community building Hotels 253

Waxing UnLyrical

SEPTEMBER 13, 2013

Image: SalFalko via Flickr, CC 2.0. Depending on your client or company, you’ll want to look for gatekeepers who have a similar focus or interest so that their readers will find an interest in your content as well. Do you have a great community building strategy? of gatekeepers that will be relevant to you and your readers.

Blogger 263

Blogger Strategy Technorati Community building 263

Laurel Papworth

APRIL 8, 2010

For example, if your Page includes content not suitable for minors, you will use your Page to block minors from accessing your Page. If you want a really obvious example – even if Twitter shuts down, Facebook removes my account, and Foursquare/Flickr/YouTube and so on disown me, people can still find me on this blog.

Communities 111

Communities Facebook Widget Web 2.0 111

Waxing UnLyrical

JANUARY 24, 2013

Image: The IBM Curiosity Shop via Flickr, CC 2.0. There is no silver bullet, but we can provide some examples, based on recent experiences. Take Waze for example. Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. With more than 18.5

Data 230

Data Sysomos Sentiment Analytics 230

Social Media Marketing

DECEMBER 18, 2012

It's not too long ago (okay, in social media terms, it was eons ago) that Flickr was one of the major social networks. But the rise of Instagram as a deft and light app that allowed seamless integration into sites like Facebook, Twitter, Tumblr and more made some wonder if there was a future for Flickr. So what happened? Remember that.

Instagram 168

Instagram Flickr Privacy Policies 168

Idaconcpts

FEBRUARY 15, 2013

With the growth of smartphones, companies are focusing to increase their brand visibility and sales through smartphone apps. Here are some innovative apps that can legitimately increase a company’s brand presence as well as sales. Yelp has a huge community, and the reviews on the site are read seriously. DoubleDutch Events.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Waxing UnLyrical

AUGUST 12, 2013

Image: pdbreen via Flickr, CC 2.0. Why: In this guest post for WUL, Kirk Hazlett provides a real world example of how creating a corporate environment that empowers leads to passionate employees who make a company stand out from the crowd. It’s Monday once again, and you all know what that means, right?

RFP 223

RFP Consultant Flickr Resources 223

Waxing UnLyrical

DECEMBER 8, 2014

Image: Scottish Libraries via Flickr, CC 2.0. Podcasting: Storytelling for the 21st Century – Pros, Cons, Examples and Best Practices. Why: Is your company embracing the power and influence of digital storytelling and brand journalism? Why Your Brain Loves Good Storytelling. Why: Why are audiences compelled by storytelling?

Consultant 190

Consultant Journal Flickr Resources 190

Adam Cohen

SEPTEMBER 2, 2010

As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space. Understanding the Community. Photo credit: StarrGazr via Flickr.

Tools 247

Tools Posterous SEO StumbleUpon 247

Waxing UnLyrical

AUGUST 26, 2013

Image: Steve Worsethandetroit via Flickr, CC 2.0. Bryce uses the examples of Weight Watchers, SiriusXM, and Encyclopedia Britannica to illustrate why sacrificing some revenue by offering a free product to compete with services such as FitBit, Pandora, and Wikipedia can contribute to companies moving forward rather than behind.

Wikipedia 181

Wikipedia Consultant Flickr Compete 181

Waxing UnLyrical

APRIL 29, 2013

Or, in other words, it’s what happens when the neurons (nerve cells) in the brain start to find new ways to connect with and “talk to” each other, when the old pathways are no longer there (for example, because of injury, or disease). Image: Christopher Neugebauer via Flickr, CC 2.0. Rewired PR. The newsroom?

Press Release 206

Press Release Research Consultant Flickr 206

Waxing UnLyrical

JUNE 21, 2013

Image: TheNextWeb via Flickr, CC 2.0. A lot of companies still only share their own content on Twitter. Retweeting what other people have said about their own companies (or about them personally) ad nauseam. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Twitter 246

Twitter How To HootSuite Curation 246

Harp Interactive

OCTOBER 9, 2009

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf. Consider the value of hiring a community manager.

Social Media 232

Social Media Press Release Marketing Widget 232

Waxing UnLyrical

APRIL 15, 2013

Image: bobfranklin via Flickr, CC 2.0. That we should be exploring ways in which to improve our online communications. Impersonally delivered electronic communication isn’t going to cut it. There must be a real, live human aspect to the communication if it is to be received and perceived as truly being sincere.

Banking 240

Banking Flickr Organization LinkedIn 240

Waxing UnLyrical

MARCH 22, 2013

A company branded address seems more professional. shonali I do, however one CEO said I wasn’t a “real company” b/c of it. shonali I do, however one CEO said I wasn’t a “real company” b/c of it. Image: cascade hiker via Flickr, CC 2.0. Jordan Parker (@JordanAleah) March 22, 2013.

Brands 273

Brands Consultant LinkedIn Yahoo 273

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe.

Creative Commons 193

Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

FEBRUARY 20, 2013

.” I had no idea such a thing existed, but here is how Charlie Custer , who summarized it for Tech in Asia , explains it: “Black PR firms provide client companies with both post deletion services to help them escape negative news stories, and some also provide placement for soft ads and hit pieces attacking competitors.

Reputation 273

Reputation Consultant News Flickr 273

ProBlogger

MARCH 27, 2013

This week on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog. Today I want to dig deeper into some specific things to DO to build community on your blog.

Communities 55

Communities Strategy Forums Ustream 55

Akamai Marketing

APRIL 4, 2011

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What do you have to offer?

Lurker 203

Lurker Klout Policies Consultant 203

Waxing UnLyrical

OCTOBER 21, 2015

I witness the power of data every day as the Director of PR Engineering at AirPR , a PRTech company focused on cultivating the PR leaders of tomorrow through analytics, insights, and measurement. Image: Matias Garabedian via Flickr, CC 2.0. The challenge with data is that it can be difficult to comprehend.

Data 100

Data Delicious Startup Analytics 100

Social Media Marketing

AUGUST 29, 2010

There are a number of great resources that are either low-cost or free: Flickr The grand-daddy of all image sites. Flickr is a very powerful community with millions of photos at your disposal. A note about using Flickr photos: if you plan to embed a Flickr photo in your site, there are guidelines that you need to follow.

Remix 165

Remix Flickr Creative Commons Guidelines 165

Social Media Marketing

MAY 8, 2013

Salesforce has unveiled a Communities solution for the enterprise , which leverages its Chatter platform and other products to create portals that will allow external conversations to be brought into the company more seamlessly. Being a community manager is more than just posting to social networks on behalf of brands.

Social Media 160

Social Media Automotive Klout Flipboard 160

Waxing UnLyrical

MAY 1, 2013

Image: Alexandria LaNier via Flickr, CC 2.0. Convince people to join this community instead of that , get them to share this tweet instead of that , ask them to sign this petition instead of that. So, while my company isn’t a huge piece of business for her, it’s something. Scratch that. Of course they do!

Consultant 236

Consultant Course Issues Flickr 236

Webbiquity SMM

OCTOBER 13, 2015

Brands know they can’t ignore these platforms (which is why 95% of B2B marketers have created corporate social media accounts) and the successful companies have figured out a way to effectively engage and build strong relationships with their customers. Image credit: Flickr. What is missing from the world around them?

B2B 100

B2B Marketing Exercises How To 100

Waxing UnLyrical

JULY 19, 2013

So given that you have already interacted via social media, I don’t think it’s too much to say, “I’d love to learn a little more about <your company>… would you have 20-30 minutes for me to say “hello” to you in person over coffee?” Image: naunasse via Flickr, CC 2.0.

Social Media 204

Social Media How To Consultant Flickr 204

Direct Marketing Observations

JULY 6, 2010

Which one is going to have the largest impact on your company? The reasons could be limited resources, limited time, money or whatever-but you just don’t go and jam a generic social solution into every company just because they want one. A Ning Like community or Forum solution. and why would you use it? On your business?

Social Media 143

Social Media Wiki Social Bookmarking Flickr 143

Convince & Convert

OCTOBER 19, 2010

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. They create pockets of communities where like-minded people share information and seek advice. Locations of communities online & offline. Uncover Content Ideas.

Alterian 126

Alterian SM2 Social Networking Aggregator 126

Social Media Marketing

APRIL 22, 2011

When tied to other accounts such as Twitter, Facebook, Flickr, YouTube, LinkedIn and blogs, your net worth rises based on the content you either create or share. It's a chance to connect and brainstorm with others by finding affinity groups ("Communities") within Empire Avenue. Below are some examples. What do you think?

Social Media 167

Social Media Klout Flickr Radian6 167

Social Media Marketing

JULY 18, 2013

Platforms Examples from five brands that have used Instagram video include strategies such as taking fans behind the scenes, launching a product, telling the brand story, giving demos and being entertaining. Be vigilant, community managers. Commentary Good companies are storytellers; great companies are story doers.

Social Media 167

Social Media Flipboard Hashtag Metrics 167

The Social Media Hat

APRIL 13, 2017

I was quite surprised then when, 6 months later, she recommended me to take the role of Chief Marketing Officer for SiteSell, a company that has been helping solopreneurs like her to start online businesses since 1997. I met with the CEO and Founder, Ken Evoy, as well as the then-President of the company. Image Credit: Flickr.

Review 167

Review Domain Name Training Course 167

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Just do it while giving back to the community as well. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. Engage in dialogue.

Social Media 272

Social Media Engagement Forums Policies 272

The Marketing Blog

AUGUST 5, 2008

19 am Recruiting Lessons from Google Jump to Comments How does Google manage to be different everytime Their recruitment advertisement in today’s Times of India Ascent is another example that ! 1 search-engine company has positioned itself as a startup in this job-advertisement. Books on my Plate August 6, 2008.3:19

Google 113

Google Startup Web 2.0 FeedBurner 113

Waxing UnLyrical

JULY 15, 2015

It’s in this challenging environment that communicators must build greater trust between their organizations and media, stakeholders, influencers, and communities to be effective. It’s the communicators’ responsibility to help their organization’s leadership understand the critical importance of trust today.

CPC 100

CPC Skills Influencer Organization 100

Techipedia: Tamar Weinberg

MAY 12, 2010

Granted, this is an extreme example, but it’s based on the cumulative scenarios I’ve faced when dealing with agency clients in recent years, I think that it’s based on some sort of deep-rooted psychological misgiving. Leveraging email communications to encourage social engagement and following? It’s much appreciated.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Many people stay to themselves, failing to participate in the community and to build rapport with others in the same field. Reply Eddie Gear October 7, 2010 at 9:43 pm I can come across so many companies that do not even brand them selves in the fear of being considered as SPAM. The best you can do is explain it as clearly as possible.

Brands 236

Brands Handbook MySpace Construction 236

Waxing UnLyrical

OCTOBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Value Of A Fire Drill October 27th, 2010 Tweet Guest post by Narciso Tovar I remember the time I went through my first fire drill. I can go into other examples, but… you get the point.

Class 179

Class Creative Commons Postrank Flickr 179

Social Media Marketing

JULY 24, 2013

Most companies focus on customer acquisition and not conversion or retention. Few companies are strategic about content planning and development. Corporate media (or brand journalism or company newsroom) is a growing trend among brands. Image credit: drew domkus (Flickr).

Social Media 162

Social Media Flipboard Journal comScore 162