Oktopost

JUNE 19, 2020

The social executive community isn’t a complete wasteland; outside of the Fortune 500 bubble, 80% of CEO s around the world, are adopting a social presence. However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. Humanizing the Company.

Company 125

Company B2B Loyalty Survey 125

yMarketingMatters

FEBRUARY 8, 2018

#Facebook News Feed Changes. 7 tips to improve your chances of your followers seeing your posts [link] Click To Tweet Now that it’s been over three weeks since the announcements from Mark Zuckerberg on Facebook’s News Feed algorithm changes, I hope everyone has calmed down a little. This goes into the News Feed. #7

Feed 145

Feed Feedly News Facebook 145

Sherrilynne Starkie

DECEMBER 20, 2020

Today Owned Media includes digital content, and the central hub is usually the company website. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape.

Marketing 367

Marketing Syndication Adwords News 367

Buffer Social

JUNE 18, 2018

. “We love coffee, but we love community and people more.” ” This Foster Coffee Company credo isn’t just a brand statement. We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business. Making decisions with data.

Communities 95

Communities Company Social Media Case Study 95

Later

JANUARY 27, 2021

With Linkin.bio by Later , you can turn your feed into a clickable, shoppable landing page — making it easier to sell on Instagram. In this blog post, we’re sharing 6 brands with shoppable Instagram feeds and what you can learn from them: Why Your Business Needs a Shoppable Instagram Feed . Take Well+Good for example.

Feed 56

Feed Feedly Instagram How To 56

Buffer Social

DECEMBER 3, 2020

Their strength is in their community. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. It’s a great tactic!

Communities 81

Communities Engagement Community building Instagram 81

Convince & Convert

FEBRUARY 21, 2024

More than 92% of Fortune 500 companies are using ChatGPT. How AI is affecting workers and companies is nuanced and requires high-level thinking. Companies that best adapt to AI impacts will consider and respond to all of these considerations. Do you have company guidelines for AI use? Adapt for your use as needed.

Training 152

Training Policies Team Guidelines 152

Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.

Social Media 120

Social Media Survey Education Team 120

Hootsuite

JUNE 25, 2019

In this example from Hallmark UK and Ireland’s Instagram account, the entry rules and deadline are clearly stated, and an on-brand image of the prize ties it all together. This example from Montreal-based shoe brand asks participants to tag three friends, increasing the odds of additional tags. View this post on Instagram.

Examples 111

Examples Social Media Instagram Hashtag 111

Sherrilynne Starkie

DECEMBER 20, 2020

Today Owned Media includes digital content, and the central hub is usually the company website. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape.

Marketing 195

Marketing Syndication Adwords News 195

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. But the business page isn’t the end of it.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

DECEMBER 6, 2023

We’ll explore need-to-know benefits, draw inspiration from real-world examples, and provide tips to shape your strategy. Benefits of B2B influencer marketing 3 B2B influencer marketing examples you can learn from How to add B2B influencer marketing to your social strategy What is B2B influencer marketing? Here’s how.

B2B 116

B2B Influencer Brands Marketing 116

The Realtime Report

DECEMBER 2, 2022

Playsee , the fast-growing social media company that highlights neighborhood connections, today announced a major feature release. Playsee Boards is a neighborhood-centric feed that allows users to explore and start new conversations in the community, discover first-hand information about places and learn about local happenings.

Social Media 91

Social Media Apple Survey Feed 91

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Read Part 1 here. See [link] for a quick overview.

Communities 221

Communities Collaboration Lurker Statistics 221

Convince & Convert

NOVEMBER 7, 2013

In celebration of reaching 300,000 followers on LinkedIn , L’Oréal is taking a unique approach to activating its community with a new, “Are You IN?” The ten best IN moments will also be shared on the L’Oréal company page at the end of the campaign. . L’Oréal does a great job of this on their company page.

LinkedIn 137

LinkedIn Communities Campaign Curation 137

Techipedia: Tamar Weinberg

JUNE 19, 2012

Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. But good communities are more than support channels. An effective support community relies on members to generate much of the support. It’s Worked Before.

Cost 135

Cost Communities Drupal Forums 135

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. We explore what hashtags are, how to use them and examples of ways brands are successfully ushering in the new era of hashtagging. Hashtagging examples to spark your next big idea. What is hashtagging?

Hashtag 119

Hashtag How To Guidelines Telecommunications 119

Buzz Marketing for Technology

JULY 24, 2008

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. The most notorious recent example is Michael Eisner. Question suggested by Fast Company staff.

Company 279

Company Health Care Energy Groups 279

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. For example, keyword research tells you that the search volume and competition are high for “personal branding” and relatively low for “personal branding for black entrepreneurs.” What is social media SEO? Aim for three to five in each post.

SEO 154

SEO Social Media Strategy Hashtag 154

Hootsuite

NOVEMBER 28, 2022

But Reddit isn’t the best place for every company. Users create posts in topic-based communities — called subreddits — and interact in comment threads. Reddit is all about fostering community by encouraging users (a.k.a. Subreddits have their own URL, for example the Star Wars subreddit can be found at www.reddit.com/r/StarWars.

Reddit 100

Reddit Brands Meme Forums 100

Buffer Social

OCTOBER 1, 2018

For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). The Facebook algorithm consists of four key components that organize the content people see on their News Feed: inventory, signals, predictions, and relevancy score.

Organization 108

Organization Flipboard Social Media Company 108

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

Tips 131

Tips Authentication LinkedIn Groups 131

Hootsuite

NOVEMBER 28, 2022

In short, an engaged community leads to better sales outcomes. Only four of these 12 recent posts on the Starbucks Instagram feed are brand marketing posts. In these examples, UGC creates a sense of FOMO that drives customers to stop in for the latest seasonal treat. Here’s an example of a S.M.A.R.T Use the S.M.A.R.T

Social Media 122

Social Media UGC How To HootSuite 122

Convince & Convert

MARCH 15, 2013

The RSS feed is: [link]. Many casual users of Garmin may only know them as a GPS company, but the truth is that Garmin has been around much longer than the portable GPS has been available, working on equipment for aviation, marine, outdoor recreation, and fitness industries. We couldn’t do it without them! Listen Now .

Communities 138

Communities GPS How To Social Media Management 138

Webbiquity SMM

MARCH 31, 2020

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Focus on relevant topics that will help your community approach common industry challenges. Behind-the-scenes/company culture content. Social media posts. Data reports. Templates and tools.

Strategy 130

Strategy Content Curation Press Release 130

Sprout Social

JANUARY 9, 2024

According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. For example, if your customers want more robust care on social, then your KPI might be increased customer satisfaction and loyalty. Another 56% expect all offers to be personalized.

Social Media 122

Social Media Sentiment Data Team 122

Keyhole.co

APRIL 3, 2024

Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities? For instance, if you’re in the footwear business, why not create a community for sneaker lovers? It should mirror your company ethos and identity.

Strategy 52

Strategy Twitter Tips Marketing 52

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for brands and businesses aiming to cultivate a community.

Groups 111

Groups Groups Communities Organization 111

Sprout Social

OCTOBER 19, 2022

As companies grow their brands, the need to communicate with consumers and attract new customers puts the demand for content at an all-time high. For example, in my previous work as a social strategist, I developed a list of creators and influencers to reach out to for product launches. Look within your community.

Campaign 103

Campaign Content How To Influencer 103

Oktopost

JANUARY 2, 2023

While companies have started focusing on this in recent years, just 36% of US employees are currently engaged. 3 Benefits of Employee Engagement Companies often neglect employee engagement because it isn’t easy to see with conventional reporting metrics. Share three pieces of company-brand content. Why do we follow that rule?

Engagement 62

Engagement Social Media How To Curation 62

Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right.

Strategy 121

Strategy Brands Content UGC 121

Sprout Social

NOVEMBER 21, 2022

The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services. Some examples of Byte’s services include chatbot creation and augmented reality. Byte was acquired by Dept in February 2021. Case study: ASO.

Case Study 112

Case Study Marketing Directory Retail 112

Sprout Social

DECEMBER 20, 2022

Roughly 76% of social media users think it’s important for companies to post about their employees, and your metrics will reflect your community’s interest. In this article, we dive into how you can create your own meet the team social media posts, explain how they benefit your entire company and provide examples to inspire you.

Meeting 97

Meeting Team Social Media How To 97

Buffer Social

MAY 25, 2023

Josh earned his founder title with Referral Rock , a software company that eases the process of collecting referrals. Let the work you already do, feed your content Across the different titles, formats, and styles of content that Josh works with, he’s found balance by thinking of each thing as part of a Venn diagram.

Social Media 83

Social Media Content Newsletter How To 83

Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. Imagine the boost these community-centric Groups give to your LinkedIn marketing. Examples of successful LinkedIn Groups What are LinkedIn Groups? This creates a robust community within LinkedIn. How to find groups on LinkedIn Method 1.

Groups 128

Groups Groups LinkedIn Microsoft 128

Likeable

JANUARY 10, 2022

Last week, TikTok announced a partnership with Atmosphere, a company that streams curated video content in commercial spaces like waiting rooms, gyms, and restaurants. Together, the companies have developed a dedicated TikTok channel that tries to capture the best of the app-viewing experience while catering to the OOH format. “By

Social Media 109

Social Media Content How To Hotels 109