Social Media Marketing

DECEMBER 18, 2012

It's not too long ago (okay, in social media terms, it was eons ago) that Flickr was one of the major social networks. But the rise of Instagram as a deft and light app that allowed seamless integration into sites like Facebook, Twitter, Tumblr and more made some wonder if there was a future for Flickr. So what happened? Remember that.

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Idaconcpts

FEBRUARY 15, 2013

With the growth of smartphones, companies are focusing to increase their brand visibility and sales through smartphone apps. Here are some innovative apps that can legitimately increase a company’s brand presence as well as sales. DoubleDutch Events. Yelp has a huge community, and the reviews on the site are read seriously.

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Waxing UnLyrical

JULY 3, 2013

Image: UOregon Conference Services via Flickr, CC 2.o. And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. Like this: Image: Nisa yeh via Flickr, CC 2.0. Tech companies start calling themselves “idea incubators.” Sound ridiculous?

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Harp Interactive

OCTOBER 9, 2009

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf. Consider the value of hiring a community manager.

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Waxing UnLyrical

JUNE 21, 2013

Image: TheNextWeb via Flickr, CC 2.0. A lot of companies still only share their own content on Twitter. Retweeting what other people have said about their own companies (or about them personally) ad nauseam. Live-tweeting from events, using a hashtag that has been set up for the event, or creating one from scratch.

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Waxing UnLyrical

AUGUST 26, 2013

I’m in New York today, working on a really cool event with a really cool Japanese client. Image: Steve Worsethandetroit via Flickr, CC 2.0. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Good morning! Life is good, right?

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Waxing UnLyrical

MARCH 15, 2011

Image: Leo Reynolds via Flickr, CC 2.0. About three weeks ago, I took a short-term gig as the Media Coordinator for the program, and have helped garner attention from DC’s media and blogger community. We used social media and leveraged the triple-bottom line of the organization to promote the program and event.

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Harp Interactive

FEBRUARY 23, 2010

Whether you are a business with brick and mortar stores or a company without borders, you should be tapping into the growing number of local audiences seeking products and services in their own locality. Flickr and Panoramio geotag and display these images in a mapping context. Google has added geotagging to Blogger.

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Akamai Marketing

APRIL 4, 2011

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What do you have to offer?

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Waxing UnLyrical

MARCH 18, 2013

If nothing else, use your LinkedIn profile; else your personal website or blog or, if a business account, to your company’s preferred URL. Don’t constantly DM your followers asking them to share news, promotional events, etc. Image: _DaniloRamos via Flickr, CC 2.0. . < tweet this > 7. And happy Monday!

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Waxing UnLyrical

NOVEMBER 4, 2011

A while back, I was involved in a discussion among my PR student community about the balance between social media and public relations. Just because we can now share our message or communicate in 140 characters or less does not mean writing is a lost art. Image: Nazly via Flickr, CC 2.0. Guest post by Harrison Kratz.

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ProBlogger

MARCH 27, 2013

This week on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog. Today I want to dig deeper into some specific things to DO to build community on your blog.

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Laurel Papworth

SEPTEMBER 13, 2011

The diagrams I used are on Flickr. The key points I covered: we can use social media internally to distribute (broadcast) our own training material, or we can use community tools to create the material right through to peer to peer training. Training departments and social media. View more presentations from Laurel Papworth.

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Waxing UnLyrical

FEBRUARY 15, 2012

Among other things, we’ll (yes, I’ll be there too, since I’m a HAPPO Champion) be discussing: What is the hardest thing about being the newest employee in your company/department? I’ve always found chats fun, and Arik and Valerie have built a terrific community around HAPPO. So do join in. See you then!

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The Marketing Blog

JULY 30, 2007

After some brain-storming I discovered a kool webhosting company called Velnetweb which seems to be one stop shop for all web hosting needs. Did a bit of research, read some e-mails in my discussion group, talked to a couple of net experts ( not geeks but domain pros). Reply Leave a Reply Click here to cancel reply.

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Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe.

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Firebelly

OCTOBER 23, 2012

You joined a LinkedIn group or attended a networking event. For those industries, the first company to start doing social media marketing is going to be the company who dominates that industry online. Photo credit: Kellogg Community College (Flickr, Creative Commons). You started blogging once a week.

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Content Marketing Creative Commons Industry 182

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Image credit: Trev Grant (Flickr) --.

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Waxing UnLyrical

OCTOBER 25, 2012

Image: NASA’s Marshall Space Flight Center via Flickr, CC 2.0. Specifically, I’m the community manager for @WashULaw , an online Master of Law program in U.S. Melissa Woodson is the community manager for @WashULaw, a premier program for foreign attorneys to earn their LLM Online in U.S. What’s your best pro tip?

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Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

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Webbiquity SMM

NOVEMBER 2, 2010

This saves time, effort and money in the long run, but it’s a step too many companies skip over. Involvement: understand that everyone in your company has a stake in social media success and most of your employees are probably already members of at least one social network. Social Sharing (YouTube, Flickr, SlideShare, etc.).

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Review Social Media Marketing Handbook 152

Waxing UnLyrical

MAY 27, 2015

A thought leader could be an individual or even a company that is thought of as the go-to authority in their specialized field. The company is authentic in its storytelling, and John Mackey and senior management are front and center; they haven’t just delegated everything out to the marketing officer. Steve Jobs. Ring a bell?

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The Marketing Blog

DECEMBER 24, 2009

Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 trends and the variety of issues companies face during adoption. Preventing Social Media Spam December 25, 2009.9:00 Enterprise 2.0

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Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. These fine folk did: Jan.

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Waxing UnLyrical

OCTOBER 27, 2011

This is a real email I received a couple of days ago: Hi Shonali, I came across your company Shonali Burke Consulting and wanted to connect with you with regards to how you handle your issue/topic tracking in the media. Focus on building community. Image: clasesdeperiodismo via Flickr, CC 2.0. So please don’t. Be patient.

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Social Media Marketing

JULY 18, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

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Social Media Marketing

JULY 24, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

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Almost Savvy

NOVEMBER 23, 2009

While I truly love the energy and content at tech conferences, I’m struck (and, at moments, slightly entertained) by the differences in style and etiquette between the entrepreneurial tech events and those with a? Nametags are awkwardly enormous as they include name, company, website and Twitter @username. What have I missed?

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Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Offline, my life has been consumed by IABC/DC Metro events (16 more days as president but who’s counting?) And that is very cool.

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The Marketing Blog

FEBRUARY 4, 2010

53 pm Preventing Social Media Spam Jump to Comments Image by Josh Russell via Flickr Sometimes it feels really sorry to see the tactics of a select group of folks in the name of using Social media as a Conversation Medium ! Home About In the Media Enterprise 2.0 Conversations Facebook will surge ahead in India February 4, 2010.8:53

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Laurel Papworth

JUNE 14, 2011

The main online community Facebook – and other social networks such as Twitter, YouTube, Flickr and Livestreaming – have been appropriated for the Icelandic Government’s communications channels to it’s own people. Meaning, short viral spiked events, then over. Flickr Photos are deadly dull to me.

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The Marketing Blog

DECEMBER 10, 2009

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Understand Social Media as a Philosophy and its application as a Culture. Daksh said: [I wrote a new blog-post] Criticizing Social Media?

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Laurel Papworth

APRIL 13, 2010

Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. Social Media Monetization Models on Flickr [link]. Pay $25 a year a la Flickr for a Pro account. Starbucks could hire a special Twitter room for a competition or an online event and then invite members.

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Waxing UnLyrical

JULY 29, 2015

Communication in general can be a very complicated topic. Your company culture matters , and how you communicate within the workplace is a vital piece of the puzzle when putting it all together. How should we communicate within today’s multigenerational workplace? Image: aturkus via Flickr, CC 2.0.

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ProBlogger

MARCH 12, 2015

Image via Flickr user richard.scott1952. Over the last few years, content marketing has grown from a marketing tactic used to generate publicity and inform customers, into an essential strategy for promoting any startup, SME or large company online. The most effective company blogs discuss their audience’s pain points.

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Adam Cohen

JULY 16, 2010

Who’s with me? (By By the way, I’m glad to hear he stopped the oil spill). Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. More about this blog here. Thanks for dropping by.

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Waxing UnLyrical

AUGUST 16, 2012

They write about hires, mergers and events in the business community. SocialMadness assesses social media performance using a proprietary algorithm based on Facebook, Twitter, and LinkedIn engagement, as well as direct votes in the name of specific companies at the #SocialMadness website. What is # SocialMadness? At the start.

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