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Event: Australian Institute of Company Directors AICD social media

Laurel Papworth

I’m heading over to New Zealand from 12th to 15th May 2010 to participate in social media forum at the Australian Institute of Company Directors Annual Conference. Speakers: Laurel Papworth, Online Community Strategist, World Communities.

Open Community Case Study – GoPlow

SocialFish

Community: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. Brian believed they couldn’t do that until they had a open community website generating solid content. In terms of community metrics, I don’t track that info at this point.

Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy.

264: How One Blogger Builds Engagement and Makes a Difference with Online Community Events

ProBlogger

The post 264: How One Blogger Builds Engagement and Makes a Difference with Online Community Events appeared first on ProBlogger. How One Blogger is Using Online Events to Build Engagement and Make a Difference. A day or event gives your readers focus and purpose.

Public Relations becomes Community Relations – Social Media

Laurel Papworth

If you have the relationship with the community, and they like and respect you, it’s tough to turf you out and go with a competitor agency. Build and manage the community and you automatically take on a “public relations manager&# role. Well, what if you manage PR for a cosmetic company? Today you do your best to get them articles in women’s magazines, hand out free samples and so on. As a community manager you ARE the public relations manager.

How to Leverage a Community of Passionate Fans

Convince & Convert

Many casual users of Garmin may only know them as a GPS company, but the truth is that Garmin has been around much longer than the portable GPS has been available, working on equipment for aviation, marine, outdoor recreation, and fitness industries. Jake Jacobson, Garmin @jakesjournal.

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. The types are: Distributed Research Centers, Shared Instruments, Community Data Systems, Open Community Contribution Systems, Virtual Communities of Practice, Virtual Learning Communities, and Community Infrastructure Projects. Community Data Systems. Virtual Community of Practice.

How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Events |. Offering regional and national programs, CIO (and CSO) events bring together some of the most respected names and thought leaders in information technology and security. Are you involved in setting the direction for your companys IT budget or strategy? Apply today for a FREE subscription to CIO Magazine! How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.

Blog Design for ROI Rule #3: Shower Attention and Appreciation On Your Community

ProBlogger

Today we’ll talk about integrating your community into your design. One of the great benefits is that an engaged community promotes your blog, providing word of mouth marketing. How do you show that you care about your community? The company now employs 40 of these people.”

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Facebook Intensive Class – Computer Class, 1 Day

Laurel Papworth

Overview of customers and companies on Facebook, plenty of case studies. All your questions will be answered as your facilitator has been managing Facebook Pages with 1 million plus fans for several years and growing online communities in general for 20 years.

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page.

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7 Powerful Reasons Why Companies Will Pay for You to Blog

ProBlogger

They’re gifted with luxury items, cars and overseas trips, and invited to events previously exclusive to A-List celebrities and long-established journalists. Bloggers worldwide are proving to be fierce competition for mainstream media, as companies decide how to get the best return on investment for their marketing buck. If you have the following seven things, then your blog and social media networks will be highly valuable digital assets, sought after by major companies.

Social Media Training: 3 Day Intensive Advanced Class

Laurel Papworth

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”.

Class 68

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations.

Influencer Engagement: Finding a Fit

Waxing UnLyrical

Your community, your influencers and your customers define your brand. manual social media searching, local news, niche publications, community events, etc., Guest post by Lauren Lawson-Zilai.

Google javascript Changes Put Publishers in Violation of Sponsored.

Adam Sherk

I can’t imagine they would, especially when virtually no one outside of the developer and SEO communities is even aware that this change has taken place. What Horrible Things Did Time Magazine Do in 1964?

Slimy Sales And Marketing Tactics

Twist Image

Recently, a major media company reached out to me to discuss what they called, "a new business opportunity," for Twist Image. The body text of the email went on to describe to the Vice-President of the company (I was dealing with a person at the management level) that our call was scheduled for them to present their credentials to us. Now, not only will we never work with this company, but their image is tarnished forever. I don't want to cold call companies.

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

Occupy Wall Street – The Revolution is Twittervised

Laurel Papworth

In this article, I’m looking at process vs product journalism, representational democracy falling over, the demise of capitalism, authoritarian aspects of traditional media AND online community hosts e.g. Twitter and the newly found power of Crowd Activism.

How to Write Facebook Sponsored Posts And Dodge the Haters

Laurel Papworth

So hey, let’s inflict it on the customer community anyway by paying to get their attention, by yelling at them using traditional ads. The community starts yelling back. In case you haven’t noticed, most companies do Sponsored Posts really really badly.

The Continuing Evolution of the Indian PR Landscape

Waxing UnLyrical

For example, a press event is not restricted to just calling reporters on the ground. It also means creating content for a tweet stream per the flow of the event, and continuously engaging with the reporters online and offline.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. And while I don’t have any issues with those sites (in fact I wrote about Facebook marketing in-depth here), but is treating social media like a checklist really the best possible solution for your company?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Event attendees often ask me if I have them written down, and I never have, until now. Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent.

Hot Association and Nonprofit Social Media Jobs This Week – April 5

SocialFish

We partake in regular collaborative events throughout the year and enjoy Friday afternoons off throughout the summer. Position requires daily communication and coordination with other members of the magazine team, particularly the editor-in-chief and editorial director.

It's Time for Real-Time

Convince & Convert

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills.

Big data: seeing the forest and the trees

Sherrilynne Starkie

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. He then collaborated with a magazine to create a data map of his life. “In A good example is Jana, a company that makes users a partner in their own data.

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Freemium Revenues: Social Media Business Podcast

Laurel Papworth

We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? And 9,000 buy the magazine at newsagencies.

How Glossier Built a Cult Following on Social Media

Unmetric

The sought-after and celebrated cosmetics company originally started off in 2010 as a beauty blog called IntotheGloss.com started by Emily Weiss, a former styling assistant for Vogue. The brand is featured not just in user tweets, but also mentioned by fashion magazines and journals.

10 Content Promotion Opportunities You Might Be Missing

Convince & Convert

Many companies don’t understand the influence of 1:1 email, or that 112 billion 1:1 business emails are sent every day! These personal touchpoints can play an important role in getting your external audience more in tune with your brand and company initiatives.

This Week’s Coolest Jobs – November 16

SocialFish

ONPA engages the university, local, and global communities in creative experiences by presenting over eighty performances, events, and education experiences in up to thirteen venues on and off campus October through April annually.

Australia: Industry Head, Social Media

Laurel Papworth

Marketing Magazine name Industry Head of Social Media for Australia. Kate Kendall ( @KateKendall ) from Marketing Magazine approached me a little while ago to write a piece on the “state of the social media industry&#. Venessa Paech, Community manager, Lonely Planet @venessapaech.

Cyberbullying and blogs – a case study Mumbrella

Laurel Papworth

Would you hire him to speak at your events or pay to attend events he is chairing? Note to bloggers: if you point out fallacies in the way companies do marketing, PR and so forth, you can have pretty intense debates. The reasons why have to do with community practice… 1.

Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. Starbucks could use their SDN to reinvent themselves as a key member of any local community, and not as a coffeehouse, but as the best-possible advertising platform available in every city and town in the country.

Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo

Waxing UnLyrical

Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world. They have us out to events, feature us on their website, and always support us.

10 Ways Brands are Using Instagram Highlights

Later

If you’re a brand that regularly publishes content, like a magazine or blog, Instagram highlights are a great place to share content based on the topics that you write about. . 8: Share Your Events in Instagram Highlights Like @drakegeneralstore.

The 21 Best Content Curation Tools

Webbiquity SMM

Ideal for live blogs, breaking events, and conferences. It’s a great way to capture the buzz from the show floor after a tradeshow, event or conference.” — Maximize Social Business (Drive). …Social Media Walls for Events!

Monday Roundup: Integrated Communication Case Studies

Waxing UnLyrical

3 Ways a B2B Software Company Improved Its Integrated Communications. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

What You Can Learn From H&M's Use Of Social Media | Mindjumpers

Mindjumpers

Here is what you can learn from the company to achieve a more engaging and growing community. You want your community to grow bigger and you want people to recommend it to their friends. It’s in peoples’ nature to be part of communities – so let them be a part.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.