Sprout Social

APRIL 29, 2021

The marketing department used to be the mouth of an organization—developing content and communicating messages to support sales. I think back to when I started in the field and my role was all about creating one-sheets, building presentation decks, planning events and helping to support advertising and awareness goals.

Marketing 137

Marketing Social Media Management Team Campaign 137

Buzz Marketing for Technology

JULY 7, 2008

Upcoming Events. I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

agora pulse

DECEMBER 28, 2017

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. Instagram locations for any physical stores or events. Filtering through the noise.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Sprout Social

DECEMBER 5, 2022

Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events and capture moments. Booktok , for example, has become a flourishing online community. Social media is an always-on focus group. But times have changed.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Webbiquity SMM

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Smart companies are providing social media support options and actively monitoring social media networks for brand and product name mentions. Provide customer support.

Social Media 191

Social Media Research ROI Technorati 191

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Buzzlogix

JUNE 27, 2017

After all, companies routinely unveil products and services that fail to gain traction in the marketplace. By contributing to conversations and requesting feedback on your ideas, you can build a focus group that can supply you with a steady stream of new ideas and help grow your company.

Products 40

Products Social Media Focus Group Sample 40

Writtent Blog

JULY 17, 2013

In fact, a recent eMarketer study cited targeting content as a top priority for 47% of savvy companies. A buyer persona is a vibrant profile of your company’s ideal customer. A buyer persona profile is the great equalizer, because it allows companies of all sizes to improve their targeting. What the Heck is a Buyer Persona?

Sample 99

Sample Samples Research Company 99

agora pulse

APRIL 17, 2018

It’s disheartening to build an active Facebook group only to realize that no one knows it’s connected to your business. It’s important to let people know it’s your company that runs and manages it. Here’s how to brand your group without feeling sleazy. Add your business name to the group name.

Groups 74

Groups Groups Facebook Small Business 74

agora pulse

APRIL 17, 2018

It’s disheartening to build an active Facebook group only to realize that no one knows it’s connected to your business. It’s important to let people know it’s your company that runs and manages it. Here’s how to brand your group without feeling sleazy. Add your business name to the group name.

Groups 74

Groups Groups Facebook Small Business 74

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. The excitement of the day started an hour before the event actually did. Almost Not Making It. Social Media Strategy.

ROI 114

ROI Social Media SEO Tips 114

The Marketing Blog

OCTOBER 10, 2008

Remember, the philosophy of the camp is that everybody contributes in some form or other Event Details 11-12th October – Barcamp Delhi 5 Venue – IIT Delhi Time – Starts at 9am Visit the Bar Camp Delhi website for more information. that interests the people. There website called [link] is full of such great offers.

Startup 109

Startup Web 2.0 SMS Proposal 109

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Convince & Convert

DECEMBER 7, 2023

This could include members from within your organization or an external focus group. Companies with more culturally and ethnically diverse executive teams were 33% more likely to see above-average profits. It tells prospective customers that the company understands and values the diversity in the feline kingdom.

Campaign 135

Campaign Marketing Authentication Loyalty 135

Convince & Convert

APRIL 1, 2010

In the team’s defense, they do have a nicely executed Events tab, and the Wall seems to be pretty active, with a variety of contests for fans. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. They need to snap up that Facebook name pronto. So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Sprout Social

MARCH 15, 2022

Whether it’s a botched NFT launch or a spokesperson who’s in the spotlight for all the wrong reasons, there’s an increasing array of events that can impact your brand reputation at a moment’s notice. Brand reputation management gives communications professionals the information they need to stay in control of their brand’s narrative.

Reputation 120

Reputation Brands How To Review 120

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Ask your customers directly.

Social Media 148

Social Media Strategy Consultant B2B 148

Diva Marketing Blog

FEBRUARY 22, 2009

Also, let me say that focus groups have their own problems when a strong personality becomes the group leader, which often happens. At the end of March, at the ARF annual “ReThink conference 2009” the journey continues with the most amazing learning event ever in our industry. This was really explosive.

Research 40

Research Social Media Nielsen Microsoft 40

Sprout Social

JULY 6, 2023

These include conversations relevant to your company, competitors and industry at large, and often hold the answers to questions the C-suite asks (example: how are people talking about our brand online?). If you aren’t already briefed on your company’s goals, now is the time to meet with leaders and develop a regular discourse.

Data 131

Data Social Media Metrics Analytics 131

Hootsuite

MAY 13, 2020

As someone who ran an unauthorized 2gether fan site on Geocities for three glorious, hormone-fuelled months in 2001, I know first-hand the joy of bringing the community together online. It’s time to get your fan community started. Here’s how to promote your business and reap the benefits of Facebook group marketing.

Groups 144

Groups Groups Engagement Facebook 144

Convince & Convert

MARCH 3, 2010

Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo. Remember, the most important customer of EVERY company is Google.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Later

JULY 4, 2019

The Instagram Stories Chat Sticker is your golden ticket to building an engaged community on Instagram, starting real conversations, and gaining more followers! . Instagram’s latest sticker launch is designed to help you host and participate in real, human group chats (no bots allowed!) with your followers. . Here’s how to do it: .

Instagram 78

Instagram Brands Hosting Groups 78

agora pulse

APRIL 29, 2020

When Sean started his business in 2009, he started going to Toastmaster’s and Chamber of Commerce events to get practice standing in front of people and promoting his business. And so we like to call people in our community purpose-driven entrepreneurs, which means that you actually start with the end in mind.

YouTube 96

YouTube Strategy How To Video 96

Buffer Social

JULY 25, 2019

And it’s data about the most important people in your company’s world: the customers and the audience. At the end of the day, this group of people will drive results and progress for your brand. Some companies might be ready to embrace social as a key data source right now. Well, on social media, guess what?

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

SEPTEMBER 20, 2010

Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. And for what?

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

JUNE 16, 2010

It’s balanced, and always gives your company the opportunity to foster more behaviors. They didn’t employ a secret formula or best practice from outside the company. Rather to organize yourself… your department… and/or your company in a way that makes this part of the daily routine.

Social Media 119

Social Media Strategy Mobile Consultant 119