Techipedia: Tamar Weinberg

NOVEMBER 13, 2012

When we’re out speaking to companies or at conferences about these Pioneers, our talks are anchored on what made these stories the most compelling, and what advice they have for the next generation. There were search engines before Google and there were PPC platforms before AdWords. Think about how Google became so successful.

How To 155

How To Engineering Adwords Conference 155

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites. Communities, social news sites, and online sharing can be leveraged to build a site following.

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all. Why social media?

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new? What are your goals?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Proactive Report

JANUARY 11, 2012

In 1906, when the first press release was issued, the purpose was to give information about a company (and an incident that occurred) to the press. Over the next 100 years changes in mass communication media and advances in technology created changes in the format and purpose of the press release. Follow me on Twitter.

Skills 111

Skills Press Release Yahoo Nielsen 111

Convince & Convert

JULY 31, 2012

What better way to reverse engineer Facebook and take the best of it and improve/incorporate it into Google + than to buy a company (Wildfire) that has under-the-hood access and Facebook favored nation status? It’s basically the cold war, with Google as the Soviets; Facebook as the USA; and Twitter as… I guess the British.

Google 164

Google Adwords Software Social Media Management 164

ProBlogger

APRIL 25, 2012

It’s the search engine that prides itself on human curation. Blekko separates itself from other search engines by making use of the “/” tag—the slashtag as a search tool. One that’s extremely useful (especially now that Yahoo Site Explorer is down) is the “/seo” slashtag. Try it right now.

Curation 39

Curation Engineering Domain Name Posterous 39

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It makes me wonder if I’m sending my requests to a wall (or for your tech geeks, /dev/null) or if people really work for Apple (outside their marketing and engineering departments).

Apple 154

Apple Twitter Forums Policies 154

Buzz Marketing for Technology

JUNE 27, 2008

Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. operations for the company (and a recruiter himself), weeds out people who blame others. buy a link » SUBSCRIBE TO CIO.

Company 122

Company How To Case Study Mobile 122

Techipedia: Tamar Weinberg

APRIL 22, 2010

A real time search engine allows you to scour all of this data to see what’s being said right now about any given topic. A real time search engine should not be used for the majority of your searches. Also, if you want to find a new website – for shopping or to play video games – a traditional search engine is the way to go.

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Webbiquity SMM

AUGUST 26, 2014

How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? The two companies were created six months apart; Myspace was founded in August 2003 and by July 2005 was bought by News Corp for 580 million dollars. Background on the two social media sites.

B2B 190

B2B MySpace Startup Social Networking 190

Techipedia: Tamar Weinberg

MAY 12, 2010

Search Engine Optimization Benefits A third, more subtle, reason to “fix your house” is the impact that social functionality can have on search engine optimization. Reply Lauren Kates May 12, 2010 at 1:50 pm OH MY GOD I have come across this EXACT situation with my company and was looking for an article just like this.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Webbiquity SMM

MAY 3, 2011

A USC grad, Amber’s past includes stints at Hulu, Yahoo!, Angie is also a Search Engine Watch columnist and speaks at national events including SMX, SES, and OMS. Jenara is an Asia-based filmmaker, organic farmer, and freelance journalist for Fast Company magazine and CNNGo, as well as a Harvard and Berkeley grad.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Many people stay to themselves, failing to participate in the community and to build rapport with others in the same field. Reply Eddie Gear October 7, 2010 at 9:43 pm I can come across so many companies that do not even brand them selves in the fear of being considered as SPAM. Answers Yahoo! That is not realistic.

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Just do it while giving back to the community as well. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. Engage in dialogue.

Social Media 272

Social Media Engagement Forums Policies 272

Pixlee

AUGUST 2, 2019

According to blog.sagipl.com , companies can increase sales by 62% after improving their ecommerce design. Article uses its ecommerce platform to bring together a community of customers who inspire one another to use #articleinyourhome. When it comes to your ecommerce storefront’s search engine visibility, SEO is of utmost importance.

UGC 51

UGC Loyalty Authentication SEO 51

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. GetSatisfaction provides a way for companies to do that. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Answers Yahoo!

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

Smaller companies could succeed with this method by marketing — verbally or through their website — to groups of devout followers and keeping their Twitter streams current (offering a daily deal or frequent deals that encourage customers to seek out discounts and sales). Answers Yahoo! link] Thanks again.

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Pixlee

DECEMBER 6, 2018

Search Engine Optimization (SEO) plays a large role in whether or not a site shows up when someone looks for relevant terms in Google, Bing or Yahoo (among others). The company put an emphasis on their core values first and foremost. This has brought a community of families, and parents of young children to the website.

Posterous 41

Posterous UGC Yahoo Sports 41

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study.

Social Media 100

Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

JANUARY 28, 2010

To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Twitter, he says, “became my way of talking with a community of people.&# It is an open community of creative and passionate people.

Hotels 245

Hotels Social Media Communities Discount 245

Koka Sexton

MAY 14, 2011

The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page. Online Community Guidelines. Community Guidelines.

Policies 111

Policies Social Media Examples Liveworld 111

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site. Answers Yahoo!

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

JULY 15, 2010

Maybe you’ve set up a blog to run AdSense and earn money from the search engines. That doesn’t mean they can’t be search engine friendly too. A peppering of keywords here and there will help your blog be more visible to search engines. As my company builds out our first blog- there are great tips in here, thank you.

Blogger 250

Blogger Engineering Flickr SEO 250

The Marketing Blog

AUGUST 5, 2007

Check out wis dot dm “We already have Yahoo/Linkedin Answers. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. August 6, 2007.5:51 Do we need another site ?

Sites 100

Sites Web 2.0 Startup FeedBurner 100

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

The Marketing Blog

OCTOBER 30, 2007

He has been maintaining an interesting research blog about information systems, technology enhanced learning, social software, communities of practice, web 2.0 companies out of Business&#. Dr. Ralf has talked about the closure of PodTech , Yahoo 360 and Judy’s Book. and more. and Knowledge Management.

Web 2.0 100

Web 2.0 Startup FeedBurner Forums 100

Techipedia: Tamar Weinberg

MARCH 31, 2008

I went to the West Coast for the first time to attend search engine conferences, with trips to Seattle, San Jose (twice!), 4 Jobs I’ve Had Right after college, I worked for a few months in tech support at a forex company in the Empire State Building. Building my first online community 4. Answers Yahoo! John Prine 2.

Meme 100

Meme Blogger StumbleUpon MySpace 100

Techipedia: Tamar Weinberg

MAY 19, 2008

Here are three cases that were blown way out of proportion but could have been handled a lot better if the companies thought of the consequences before acting. There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets. Answers Yahoo!

Reputation 100

Reputation Airlines Digg MySpace 100

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. Social media is about building relationships and so many “experts&# are not great communicators. Answers Yahoo!

Social Media 229

Social Media Influencer MySpace Consultant 229

Buzz Marketing for Technology

JUNE 27, 2008

Community Colleges. Community Colleges. Campus Piracy Company Watch Distance Education Gadgets Leadership Legal Troubles Libraries Offbeat Open Access Research Search Engines Security Social Networking Student Life Supercomputing Teaching TechForum2008 Video Virtual Worlds Wikis. Government & Politics. International.

Report 130

Report Forums Library Education 130

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients. Some have gone as far as outing the companies who have trodden down this path. I’m sure you can relate. Self-employed site owner.

Press Release 129

Press Release How To Radian6 Blogger 129

Techipedia: Tamar Weinberg

AUGUST 18, 2010

My uncle knows a young girl from his community, a recent college graduate, who is looking for a social media job. Reply Claire Chapman August 19, 2010 at 9:21 am And I also just referenced you on my company blog as I was writing inspired by this and the discussions about Facebook Places (which isn’t even live in the UK yet!)

Activities 216

Activities Social Media Policies Social Networking 216

Kikolani

JUNE 18, 2016

So you’re not just getting prepared for one company’s certification program. And you’re not just getting prepared for third-party company certifications. He is also the co-author of Search Engine Optimization (SEO) Secrets. You’ll be taught by recognized digital marketing experts.

Adwords 60

Adwords Marketing Training Module 60